Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcomes is something that is to date, underexplored. Hence, the aim of the present study is to investigate the impact of CSR communication through social media on consumer loyalty with the mediating effect of consumers’ brand admiration in the banking sector of Pakistan. The banking sector was selected due to the reason that this sector is homogenized in nature and creating consumers’ loyalty due to this homogenized character of this sector is challenging. The data of the present study were collected from different banking consumers through an adapted questionnaire on a five-point Likert scale. A total of 448 fully filled questionnaires were received which included 289 male and 159 female banking consumers. The results of the present study revealed that CSR communications through social media have a positive impact on consumer loyalty, and consumers’ brand admiration partially mediates this relationship. The findings of the present study would help policymakers from banking institutions to use CSR strategy from the perspective of marketing which is undoubtedly very important for every organization in the current digital age.

Performance appraisal reports provide vital information for making strategic decisions. Uniting HR practices and IT is an attempt to maximize value creation. Organizations are transforming their performance management systems from traditional to web-technology based systems to enhance accuracy and objectivity. The present study is an effort to assess employees’ perception of the accuracy of e-performance appraisal systems. To that effect, 500 close-ended questionnaires were administered to randomly selected employees working for a non-for-profit organization where e-performance appraisal is practiced. A total of 352 questionnaires were included for analysis and structural equation modeling was used to analyze the data. The results indicate that rater competence and the possibility to challenge performance appraisals judged as unfair or inaccurate highly influence the employees’ perception of accuracy of e-performance appraisals. Furthermore, a clear communication of standards and the reaction to the last rating moderately affect the employees’ perception of the accuracy of e-PA.

Despite growing interest in corporate social responsibility (CSR), limited research has evaluated how cash holdings shape firms’ financing decisions. The objective of this study is to explore the effect of CSR on financing decisions with the moderating role of cash holdings. The study utilizes a sample of 522 listed non-financial firms across South Asian countries (i.e., Pakistan, Bangladesh, India, and Sri Lanka) covering the period 2010 to 2024. For data analysis, the study uses a fixed effects model as the primary approach, whereas feasible general least squares (FGLS) and generalized method of moments (GMM) estimations are utilized for robustness checks. The findings indicate that CSR activities have a significant and positive impact on financing decisions. Cash holdings are significantly and negatively associated with external debt financing. However, the results show that with greater availability of cash holdings, firms significantly reduce their reliance on external financing to perform CSR activities. These findings provide valuable insights for policymakers to support frameworks that balance CSR goals and debt financing for financial stability, while considering the role of internal funds.