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Prof. Conrado Carrascosa-López
Universitat Politècnica València

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0 Ecotourism
0 Music
0 Protected Areas
0 Segmentation
0 Sustainability

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Short Biography

Departamento Organización de Empresas. Universitat Politècnica València

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Journal article
Published: 14 July 2021 in Sustainability
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Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ecotourism applied to a natural park, (ii) analyze the dimensions of perceived value that predict ecotourism satisfaction, and (iii) identify the dimensions of perceived value that predict ecotourists’ intentions to return, recommend, and provide positive word of mouth about the ecotourism destination as loyalty variables. The research was conducted in the Posets-Maladeta Natural Park in Spain. The sample taken in situ consisted of 341 questionnaires. For data analysis, factor analysis and the stepwise multiple regression method were used. The results showed three dimensions of perceived value: economic, functional, and social and emotional. The “functional” value was the most significant predictor of ecotourists’ satisfaction, intentions to return, and to provide positive word of mouth. Likewise, the “functional” and the “social and emotional” dimensions were important predictors of tourists’ intentions to recommend these places. These findings will serve as management guides for different institutions and tourism service providers of protected areas to develop products according to tourists’ perceived value.

ACS Style

Conrado Carrascosa-López; Mauricio Carvache-Franco; Wilmer Carvache-Franco. Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain. Sustainability 2021, 13, 7860 .

AMA Style

Conrado Carrascosa-López, Mauricio Carvache-Franco, Wilmer Carvache-Franco. Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain. Sustainability. 2021; 13 (14):7860.

Chicago/Turabian Style

Conrado Carrascosa-López; Mauricio Carvache-Franco; Wilmer Carvache-Franco. 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain." Sustainability 13, no. 14: 7860.

Journal article
Published: 25 April 2021 in Sustainability
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Ecotourism is one of the tourism variants with more annual growth. Motivation has become a fundamental criterion for travel behavior. Segmentation is used to identify the market niches of different tourism products and services. This study collects these three elements and is designed to examine demand segmentation and motivations in ecotourism. The analysis was carried out in the Albufera and Serranía de Cuenca Natural Parks, both located in the Mediterranean area in Spain. The analysis sample consists in 349 surveys obtained in situ. For the data analysis, a factor analysis and nonhierarchical K-media segmentation were performed. The results show eight motivational dimensions: “Interpersonal relationships”, “Self-development”, “Escape”, “Building personal relationships”, “Nature”, “Ego-defensive function”, “Rewards”, and “Fun”. According to tourists’ motivations, three ecotourist segments are obtained: “Nature”, “Multiple motives”, and “Reward and Escape”. This research can assist companies and institutions to improve tourism service offers and perform efficient marketing planning.

ACS Style

Conrado Carrascosa-López; Mauricio Carvache-Franco; José Mondéjar-Jiménez; Wilmer Carvache-Franco. Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area. Sustainability 2021, 13, 4802 .

AMA Style

Conrado Carrascosa-López, Mauricio Carvache-Franco, José Mondéjar-Jiménez, Wilmer Carvache-Franco. Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area. Sustainability. 2021; 13 (9):4802.

Chicago/Turabian Style

Conrado Carrascosa-López; Mauricio Carvache-Franco; José Mondéjar-Jiménez; Wilmer Carvache-Franco. 2021. "Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area." Sustainability 13, no. 9: 4802.

Conference paper
Published: 11 November 2020 in Proceedings INNODOCT/20. International Conference on Innovation, Documentation and Education
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Las nuevas tecnologías han facilitado la vida de las personas en muchos aspectos, y tienen una importancia capital en la sociedad de la información y el conocimiento actual. Sin embargo, el sistema educativo tiende a ser reacio a estos nuevos avances, decantándose por los métodos tradicionales de enseñanza. Este trabajo de investigación pretende comprobar si la implementación de las TIC como herramienta didáctica, en el aula de música de la ESO, conlleva una mejora en el aprendizaje significativo del alumnado con respecto a métodos tradicionales de enseñanza como la clase magistral. Para demostrarlo se coge una muestra de alumnos de la ESO de características similares que se divide en dos grupos, a los que se les explica la misma Unidad Didáctica de contenidos. A un grupo a través del uso de las TIC y al otro sin servirse de ellas. Como parte transversal del estudio, también se implementan dos metodologías docentes innovadoras como el aprendizaje ubicuo y el aprendizaje dialógico. Posteriormente, se pasa a los dos grupos la misma prueba de evaluación objetiva, a través de la cual se compara el nivel de asimilación de los contenidos de cada grupo. Los resultados muestran como en el grupo en que se emplearon las TIC, se produje una mejora notable en los resultados de la prueba respecto al grupo en que no se utilizaron las TIC.

ACS Style

Jesús Carrascosa Cambra; Conrado Carrascosa López. La implementación de las TIC en el aula de música en comparación a metodologías tradicionales de enseñanza como la clase magistral. Estudio de caso práctico. Proceedings INNODOCT/20. International Conference on Innovation, Documentation and Education 2020, 1 .

AMA Style

Jesús Carrascosa Cambra, Conrado Carrascosa López. La implementación de las TIC en el aula de música en comparación a metodologías tradicionales de enseñanza como la clase magistral. Estudio de caso práctico. Proceedings INNODOCT/20. International Conference on Innovation, Documentation and Education. 2020; ():1.

Chicago/Turabian Style

Jesús Carrascosa Cambra; Conrado Carrascosa López. 2020. "La implementación de las TIC en el aula de música en comparación a metodologías tradicionales de enseñanza como la clase magistral. Estudio de caso práctico." Proceedings INNODOCT/20. International Conference on Innovation, Documentation and Education , no. : 1.

Journal article
Published: 05 January 2019 in Sustainability
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Among tourists, there is recently a growing interest in the environment and enjoying the natural world. This study analyzed the motivations and segmentation of the demand for ecotourism, using functional theory as a reference point. Empirical analysis was carried out in Santay National Recreation Area, Morro Mangrove Wildlife Refuge, and Samanes National Recreation Area. The sample included 382 surveys, obtained in situ using the simple random sampling method. Factorial analysis and non-hierarchical segmentation were performed to analyze the data. The results indicate that there are several motivational dimensions in ecotourism, including self-development, interpersonal relationships and ego-defensive function, building personal relationships, escape reward, and nature appreciation. We also identified three different segments of ecotourists based on their motivations—nature, multiple motives, and reward and escape—as well as the characteristics of the different segments. The present investigation will help public institutions and private companies improve their tourism offerings and develop more efficient marketing plans.

ACS Style

Mauricio Carvache-Franco; Marival Segarra-Oña; Conrado Carrascosa-López. Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador. Sustainability 2019, 11, 240 .

AMA Style

Mauricio Carvache-Franco, Marival Segarra-Oña, Conrado Carrascosa-López. Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador. Sustainability. 2019; 11 (1):240.

Chicago/Turabian Style

Mauricio Carvache-Franco; Marival Segarra-Oña; Conrado Carrascosa-López. 2019. "Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador." Sustainability 11, no. 1: 240.

Journal article
Published: 01 January 2011 in Environmental Engineering and Management Journal
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ACS Style

Maria-Del-Val Segarra-Ona; Conrado Carrascosa-Lopez; Baldomero Segura-Garcia-Del-Rio; Angel Peiro-Signes. EMPIRICAL ANALYSIS OF THE INTEGRATION OF ENVIRONMENTAL PROACTIVITY INTO MANAGERIAL STRATEGY. IDENTIFICATION OF BENEFITS, DIFFICULTIES AND FACILITATORS AT THE SPANISH AUTOMOTIVE INDUSTRY. Environmental Engineering and Management Journal 2011, 10, 1821 -1830.

AMA Style

Maria-Del-Val Segarra-Ona, Conrado Carrascosa-Lopez, Baldomero Segura-Garcia-Del-Rio, Angel Peiro-Signes. EMPIRICAL ANALYSIS OF THE INTEGRATION OF ENVIRONMENTAL PROACTIVITY INTO MANAGERIAL STRATEGY. IDENTIFICATION OF BENEFITS, DIFFICULTIES AND FACILITATORS AT THE SPANISH AUTOMOTIVE INDUSTRY. Environmental Engineering and Management Journal. 2011; 10 (12):1821-1830.

Chicago/Turabian Style

Maria-Del-Val Segarra-Ona; Conrado Carrascosa-Lopez; Baldomero Segura-Garcia-Del-Rio; Angel Peiro-Signes. 2011. "EMPIRICAL ANALYSIS OF THE INTEGRATION OF ENVIRONMENTAL PROACTIVITY INTO MANAGERIAL STRATEGY. IDENTIFICATION OF BENEFITS, DIFFICULTIES AND FACILITATORS AT THE SPANISH AUTOMOTIVE INDUSTRY." Environmental Engineering and Management Journal 10, no. 12: 1821-1830.