Andreea Barbu

Ms. Andreea Barbu

Polytechnic University of Bucharest, Bucharest, Bucureşti, Romania
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Andreea BarbuAndreea Barbu
Andreea Barbu
Stefan CatanaStefan Catana
Stefan Catana
DDDana Corina Deselnicu
Dana Corina Deselnicu
Lucian-Ionel CIOCALucian-Ionel CIOCA
Lucian-Ionel CIOCA
AIAlexandra Ioanid
Alexandra Ioanid
In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company’s perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.

4 January 2025 in Behavioral Sciences
Verified
Journal Article
Open access
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Andreea BarbuAndreea Barbu
Andreea Barbu
MPMirona Ana Maria Popescu
Mirona Ana Maria Popescu
ICIustina-Cristina Costea-Marcu
Iustina-Cristina Costea-Marcu
GMGheorghe Militaru
Gheorghe Militaru
DDDana Corina Deselnicu
Dana Corina Deselnicu
GMGeorgiana Moiceanu
Georgiana Moiceanu
In a dynamic context, where market requirements and needs change often, it is important for companies to adapt to new demands as quickly as possible to continue to be successful. To be able to face numerous challenges, however, organizations need to focus on the needs of their employees, with their satisfaction being an intermediate objective in achieving performance. Since technology is a pillar of each business field, the aim of this study is to explore employees’ perspectives on the use of technology at work, analyzing its main roles within the company, the benefits it provides from the employees’ viewpoint and its implications for satisfaction and performance. To achieve this objective, the authors used existing results in the literature that indicated several methods for the analysis of this subject, and continued with qualitative focus group research that involved six employees working both in hybrid and remote setups, within companies providing services in the engineering area. Thus, in this qualitative study, the needs and preferences of engineering employees are analyzed towards the efficiency of work activities, the improvement of team collaboration, as well as the role of digital technologies in facilitating communication and collecting feedback. Also, the research results address the support of personal and professional development and emphasize the importance of balance between personal and professional life through workplace flexibility—an aspect relatively unexplored in the specialized literature. Apart from the theoretical contributions that the study offers for the development of the literature, the results of this research offer a practical perspective for companies in the field of engineering, suggesting future research directions and recommendations for optimizing performance and increasing the level of employee satisfaction through the implementation of appropriate and personalized digital solutions.

Andreea BarbuAndreea Barbu
Andreea Barbu
MPMirona Ana Maria Popescu
Mirona Ana Maria Popescu
GMGeorgiana Moiceanu
Georgiana Moiceanu
The COVID-19 pandemic has created important changes in all areas, highlighting many vulnerabilities, but also opportunities based on the use of technology. This paper aims to provide an overview of the online educational process from two perspectives—that of students and that of professors from Romanian universities. Data were collected from 844 students from Romanian universities disregarding the area of study. To achieve the main goal of this paper, both qualitative (in-depth interviews) and quantitative methods (surveys) were used, the data being processed using the SPSS Statistical software. The results of this paper highlight the discrepancy between the perspectives of the two parties directly involved in the university educational process. The study shows that the pandemic forced both stakeholders to work harder than before, which negatively affected the way the educational process unfolded, the pleasure of the teaching/learning process, the level of enthusiasm, and sometimes even the academic results. The final conclusions of this paper also highlight the need to make financial investments for the acquisition of licenses to create virtual animations or simulations, as well as for training teachers in their use. Research also indicates that to maintain students’ attention in class, especially online, teachers should use new teaching strategies, such as the use of debates and brainstorming sessions.

14 October 2024 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
MPMirona Ana Maria Popescu
Mirona Ana Maria Popescu
Andreea BarbuAndreea Barbu
Andreea Barbu
GMGeorgiana Moiceanu
Georgiana Moiceanu
ICIustina-Cristina Costea-Marcu
Iustina-Cristina Costea-Marcu
GMGheorghe Militaru
Gheorghe Militaru
PSPetronela Cristina Simion
Petronela Cristina Simion
Digital transformation has become a topic of interest since public institutions digitalize their processes to improve efficiency, while citizens wish to solve their issues through online platforms. Even if this topic is a priority, the Digital Economy and Society Index reveals that digital public services from UE are under 30% development and implementation. This paper presents the current research made on digital public services and the perspective of Romanian citizens on the adoption of these platforms. The authors conduct bibliometric research to highlight the current progress and concerns. Furthermore, a quantitative analysis is made to determine the perception of Romanian citizens on digital public services and the factors that influence their decision to use them instead of traditional methods. According to the bibliometric analysis, 23 countries showed a raised interest for digital public services after 2020, which was a crucial moment that pushed digitalization among public institutions. Although Romanian citizens are aware of the benefits brought by digital public services, they encounter issues in terms of lack of information and technical support, knowledge, data security, and the complexity of these platforms. Therefore, the government should implement an integrated approach that considers cultural values as well as reliable and accessible digital solutions.

Stefan CatanaStefan Catana
Stefan Catana
Sorin George I. TomaSorin George I. Toma
Sorin George I. Toma
Andreea BarbuAndreea Barbu
Andreea Barbu
The COVID-19 pandemic has created the conditions for the expansion of teleworking (TW) in numerous sectors and organizations, and higher education institutions (HEIs) have had to adapt to this context. This paper aims to identify and analyze five factors (technology, individual involvement and skills, physical inactivity, psychological well-being, and household activities) that influence the effort and results in TW and education (E) in HEIs from the perspective of their key internal stakeholders. The data were gathered by a mix of qualitative and quantitative research methods, such as interviews and surveys. They were analyzed and interpreted through factorial analysis that uses the presentation of the main components as an extraction method, with the Varimax rotation method adopting Kaiser normalization, and processed with SPSS statistical software. This study shows that the effort and results of the key internal stakeholders of HEIs are influenced by the five factors. In this respect, students’ results are negatively influenced by technology and physical inactivity factors. Moreover, the efforts of auxiliary and non-teaching staff are highly positively influenced by the psychological well-being factor and their results are positively influenced by the individual involvement and skills factor and negatively influenced by the household activities factor.

3 October 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Andreea BarbuAndreea Barbu
Andreea Barbu
GMGheorghe Militaru
Gheorghe Militaru
DDDana Corina Deselnicu
Dana Corina Deselnicu
Stefan CatanaStefan Catana
Stefan Catana
The recent preoccupations of companies are quite varied, but most of them have the same objective—the improvement of organizational performance. The service area is a very popular one among individual clients or legal entities, the latter having many more interactions with companies in the IT area following the COVID-19 pandemic. The objective of this paper is to determine the factors that contribute to improving the organizational performance of IT service companies. The study involves exploratory, quantitative research that analyzes the perceptions of employees in the Romanian IT sector regarding the performance of their companies, as well as the key success factors that enable its achievement. The results indicate that organizational culture, organizational innovation level, service quality, and employee skills are some of the most important variables that can influence the organizational performance of Romanian IT service providers, thus contributing to their economic sustainability. Moreover, in this field, entrepreneurs should be more concerned about developing employees’ skills and improving their satisfaction, as they are one of the key resources for a sustainable business in the IT industry.