In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company’s perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.

The COVID-19 pandemic has already had an enormous impact on numerous aspects of human society such as health, education, economy, business, or work and created favorable conditions for the expansion of teleworking. The aim of the paper is to identify and analyze five teleworking impact factors that affect thewellbeing and productivity of employees. The data were gathered by a quantitative research method through a questionnaire applied to 327 Romanian employees who hold a Bachelor or Master degree. Firstly, they were analyzed and interpreted through a factorial analysis focusing on the five teleworking impact factors. Secondly, the authors carried on cluster analysis, followed by multiple linear regression, using R statistical software. This study shows that there is a plethora of factors that influence the wellbeing and productivity of employees: individual and societal factors, organizational and work-related factors, technological factors, social factors at home, and social factors at work. Also, the cluster analysis brings to light significant differences between various Romanian employees such as: their gender, income, age, education, and city size.

Concerns about environmental protection and sustainable consumption increased among Generation Z, as a consequence of more perceived risks emerging in the context of climate change and depletion of natural resources. The aim of the present research was to identify the main factors that influence the intention to purchase eco-products among the young generation. Quantitative marketing research was carried out on a sample of 269 Gen Z. The research results proved that purchasing intention for eco-products is strongly influenced by the perceived quality of environmentally friendly products, consumer consciousness about eco-products, perceived value of green products, and consumer trust in ecological products. Lower influences were recorded in terms of perceived price and perceived availability of eco-products, with improved total effects when considering the mediating role of eco-trust. Consequently, the provision of eco-products could lead to image benefits for organizations.

The COVID-19 pandemic has created the conditions for the expansion of teleworking (TW) in numerous sectors and organizations, and higher education institutions (HEIs) have had to adapt to this context. This paper aims to identify and analyze five factors (technology, individual involvement and skills, physical inactivity, psychological well-being, and household activities) that influence the effort and results in TW and education (E) in HEIs from the perspective of their key internal stakeholders. The data were gathered by a mix of qualitative and quantitative research methods, such as interviews and surveys. They were analyzed and interpreted through factorial analysis that uses the presentation of the main components as an extraction method, with the Varimax rotation method adopting Kaiser normalization, and processed with SPSS statistical software. This study shows that the effort and results of the key internal stakeholders of HEIs are influenced by the five factors. In this respect, students’ results are negatively influenced by technology and physical inactivity factors. Moreover, the efforts of auxiliary and non-teaching staff are highly positively influenced by the psychological well-being factor and their results are positively influenced by the individual involvement and skills factor and negatively influenced by the household activities factor.

The recent preoccupations of companies are quite varied, but most of them have the same objective—the improvement of organizational performance. The service area is a very popular one among individual clients or legal entities, the latter having many more interactions with companies in the IT area following the COVID-19 pandemic. The objective of this paper is to determine the factors that contribute to improving the organizational performance of IT service companies. The study involves exploratory, quantitative research that analyzes the perceptions of employees in the Romanian IT sector regarding the performance of their companies, as well as the key success factors that enable its achievement. The results indicate that organizational culture, organizational innovation level, service quality, and employee skills are some of the most important variables that can influence the organizational performance of Romanian IT service providers, thus contributing to their economic sustainability. Moreover, in this field, entrepreneurs should be more concerned about developing employees’ skills and improving their satisfaction, as they are one of the key resources for a sustainable business in the IT industry.

As Generation Z increasingly dominates the consumer market, understanding their purchasing behaviour in online marketplaces has become crucial for businesses aiming to engage this digitally native and environmentally conscious demographic. The present study aims to explore Generation Z′s purchasing behaviour in e-commerce platforms through the lens of the Technology Acceptance Model (TAM), while incorporating additional factors such as sustainability and environmental awareness. A partial least squares structural equation modelling (PLS-SEM) analysis using WarpPLS 8.0 was conducted on a sample of 636 Generation Z respondents from Romania. The results suggest that online marketplaces can enhance consumer engagement by integrating eco-friendly practices and emphasizing sustainable product offerings. This research contributes to the e-commerce literature by extending the TAM framework and by providing valuable insights for businesses targeting environmentally conscious digital consumers.