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Dana Corina Deselnicu
University Politehnica of Bucharest, 313 Independentei Street, Bucharest RO-060042, Romania

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Journal article
Published: 31 March 2020 in Leather and Footwear Journal
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ACS Style

Gabriel Zăinescu; Rodica Roxana Constantinescu; Carmen Răcănel; Dana Corina Deselnicu. Research on the Use of Tanned Leather Fibres as Aggregate in Obtaining Asphalt Mixtures. Leather and Footwear Journal 2020, 20, 29 -36.

AMA Style

Gabriel Zăinescu, Rodica Roxana Constantinescu, Carmen Răcănel, Dana Corina Deselnicu. Research on the Use of Tanned Leather Fibres as Aggregate in Obtaining Asphalt Mixtures. Leather and Footwear Journal. 2020; 20 (1):29-36.

Chicago/Turabian Style

Gabriel Zăinescu; Rodica Roxana Constantinescu; Carmen Răcănel; Dana Corina Deselnicu. 2020. "Research on the Use of Tanned Leather Fibres as Aggregate in Obtaining Asphalt Mixtures." Leather and Footwear Journal 20, no. 1: 29-36.

Journal article
Published: 09 April 2019 in Sustainability
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On their way towards assuring growth and long-term sustainability, many modern small and medium sized enterprises (SMEs) from the European Union have set building a stronger brand as one of their primary goals. To achieve this, an integrated framework for managing the continuous enhancement of their brand equity level by adopting digital marketing tools and techniques (DMTTs), has increasingly become a necessity for most of the modern SMEs. However, even if such an approach provides plenty of benefits, such as better audience targeting and reduction of traditional marketing expenses, implementing these complex processes in their business models poses a series of challenges like choosing the best selection of DMTTs. For this reason, a conceptual model is proposed in the first part of the paper, with the aim to highlight a framework that will help underline the links between DMTTs and other key elements that can provide an increase in brand equity of SMEs, thus contributing to growth and enhancing the sustainability level. Following the proposed model, research aimed at two main directions has been conducted in the second part. The first direction was to analyze the degree in which modern SMEs from the European Union located in Romania dedicate themselves toward embracing sustainability goals and principles. The second one represents an analysis using also the SPSS software solution on the most used selections of DMTTs mentioned in the presented conceptual model. The results obtained provide a starting point for those modern SMEs that choose to follow the path of sustainability by creating and enhancing their brand equity through DMTTs.

ACS Style

Dan Dumitriu; Gheorghe Militaru; Dana Corina Deselnicu; Andrei Niculescu; Mirona Ana-Maria Popescu. A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques. Sustainability 2019, 11, 2111 .

AMA Style

Dan Dumitriu, Gheorghe Militaru, Dana Corina Deselnicu, Andrei Niculescu, Mirona Ana-Maria Popescu. A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques. Sustainability. 2019; 11 (7):2111.

Chicago/Turabian Style

Dan Dumitriu; Gheorghe Militaru; Dana Corina Deselnicu; Andrei Niculescu; Mirona Ana-Maria Popescu. 2019. "A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques." Sustainability 11, no. 7: 2111.

Proceedings article
Published: 18 October 2018
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Luminiţa Albu; Viorica Deselnicu; Panaiyota Vassileiou; Dana Corina Deselnicu; Mahmoud Sayed Abdelsadek; Sahar El Barky; Fahmi Abu Al Rub; Fadel Allabadi; Ehab Al-Ghabeish; Desiree Scalia; Lina Tsakalou; Alcino Martinho; Virginija Jankauskaite. INNOLEA - Innovation for the Leather Industry in Jordan and Egypt. 2018, 1 .

AMA Style

Luminiţa Albu, Viorica Deselnicu, Panaiyota Vassileiou, Dana Corina Deselnicu, Mahmoud Sayed Abdelsadek, Sahar El Barky, Fahmi Abu Al Rub, Fadel Allabadi, Ehab Al-Ghabeish, Desiree Scalia, Lina Tsakalou, Alcino Martinho, Virginija Jankauskaite. INNOLEA - Innovation for the Leather Industry in Jordan and Egypt. . 2018; ():1.

Chicago/Turabian Style

Luminiţa Albu; Viorica Deselnicu; Panaiyota Vassileiou; Dana Corina Deselnicu; Mahmoud Sayed Abdelsadek; Sahar El Barky; Fahmi Abu Al Rub; Fadel Allabadi; Ehab Al-Ghabeish; Desiree Scalia; Lina Tsakalou; Alcino Martinho; Virginija Jankauskaite. 2018. "INNOLEA - Innovation for the Leather Industry in Jordan and Egypt." , no. : 1.

Proceedings article
Published: 18 October 2018
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Gheorghe Militaru; Dana Corina Deselnicu; Iustina-Cristina Costea-Marcu. Using a Software Application Tool to Improve Marketing Activities. 2018, 1 .

AMA Style

Gheorghe Militaru, Dana Corina Deselnicu, Iustina-Cristina Costea-Marcu. Using a Software Application Tool to Improve Marketing Activities. . 2018; ():1.

Chicago/Turabian Style

Gheorghe Militaru; Dana Corina Deselnicu; Iustina-Cristina Costea-Marcu. 2018. "Using a Software Application Tool to Improve Marketing Activities." , no. : 1.

Proceedings article
Published: 18 October 2018
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Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu; Dana Corina Deselnicu; Gheorghe Militaru; Xiaoyan Pang. Circular Economy – an Innovative and Creative Production Model. 2018, 1 .

AMA Style

Viorica Deselnicu, Gabriel Zăinescu, Luminiţa Albu, Dana Corina Deselnicu, Gheorghe Militaru, Xiaoyan Pang. Circular Economy – an Innovative and Creative Production Model. . 2018; ():1.

Chicago/Turabian Style

Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu; Dana Corina Deselnicu; Gheorghe Militaru; Xiaoyan Pang. 2018. "Circular Economy – an Innovative and Creative Production Model." , no. : 1.

Proceedings article
Published: 18 October 2018
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Dana Corina Deselnicu; Gheorghe Militaru; Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu. Towards a Circular Economy– a Zero Waste Programme for Europe. 2018, 1 .

AMA Style

Dana Corina Deselnicu, Gheorghe Militaru, Viorica Deselnicu, Gabriel Zăinescu, Luminiţa Albu. Towards a Circular Economy– a Zero Waste Programme for Europe. . 2018; ():1.

Chicago/Turabian Style

Dana Corina Deselnicu; Gheorghe Militaru; Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu. 2018. "Towards a Circular Economy– a Zero Waste Programme for Europe." , no. : 1.

Proceedings article
Published: 18 October 2018
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ACS Style

Dana Corina Deselnicu; Gheorghe Militaru; Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu. Sustainable Development in the Frame of the 7th Environment Action Programme. 2018, 1 .

AMA Style

Dana Corina Deselnicu, Gheorghe Militaru, Viorica Deselnicu, Gabriel Zăinescu, Luminiţa Albu. Sustainable Development in the Frame of the 7th Environment Action Programme. . 2018; ():1.

Chicago/Turabian Style

Dana Corina Deselnicu; Gheorghe Militaru; Viorica Deselnicu; Gabriel Zăinescu; Luminiţa Albu. 2018. "Sustainable Development in the Frame of the 7th Environment Action Programme." , no. : 1.

Conference paper
Published: 01 July 2018 in EDULEARN18 Proceedings
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Information about the paper titled "CASE STUDY: CURRICULAR AND EXTRACURRICULAR MEANS TO INCREASE THE POTENTIAL TO DEVELOP ENTREPRENEURIAL COMPETENCIES FOR STUDENTS OF THE UNIVERSITY POLITEHNICA OF BUCHAREST" at IATED Digital Library

ACS Style

Catalin George Alexe; Ioan-Cristian Mustata; Dana Corina Deselnicu; Alexandra Ioanid; Valentin Manescu; Bogdan Dumitru Tiganoaia. CASE STUDY: CURRICULAR AND EXTRACURRICULAR MEANS TO INCREASE THE POTENTIAL TO DEVELOP ENTREPRENEURIAL COMPETENCIES FOR STUDENTS OF THE UNIVERSITY POLITEHNICA OF BUCHAREST. EDULEARN18 Proceedings 2018, 5884 -5888.

AMA Style

Catalin George Alexe, Ioan-Cristian Mustata, Dana Corina Deselnicu, Alexandra Ioanid, Valentin Manescu, Bogdan Dumitru Tiganoaia. CASE STUDY: CURRICULAR AND EXTRACURRICULAR MEANS TO INCREASE THE POTENTIAL TO DEVELOP ENTREPRENEURIAL COMPETENCIES FOR STUDENTS OF THE UNIVERSITY POLITEHNICA OF BUCHAREST. EDULEARN18 Proceedings. 2018; ():5884-5888.

Chicago/Turabian Style

Catalin George Alexe; Ioan-Cristian Mustata; Dana Corina Deselnicu; Alexandra Ioanid; Valentin Manescu; Bogdan Dumitru Tiganoaia. 2018. "CASE STUDY: CURRICULAR AND EXTRACURRICULAR MEANS TO INCREASE THE POTENTIAL TO DEVELOP ENTREPRENEURIAL COMPETENCIES FOR STUDENTS OF THE UNIVERSITY POLITEHNICA OF BUCHAREST." EDULEARN18 Proceedings , no. : 5884-5888.

Journal article
Published: 02 April 2018 in Procedia Manufacturing
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Designing a work environment to meet the needs of employees and job requirements is a fundamental factor for enhancing productivity, while improving operators ‘health and safety at work. The aim of the paper is to emphasize the risks related to labor system within small and medium enterprises active in the manufacturing industry. Compared to other industrial sectors, manufacturing processes imply a high interaction between operator and equipment, hence new technology generates emerging risks which require adequate understanding and counter-measures.

ACS Style

Andreea Dumitrescu; Dana Corina Deselnicu. Risk assessment in manufacturing SMEs’ labor system. Procedia Manufacturing 2018, 22, 912 -915.

AMA Style

Andreea Dumitrescu, Dana Corina Deselnicu. Risk assessment in manufacturing SMEs’ labor system. Procedia Manufacturing. 2018; 22 ():912-915.

Chicago/Turabian Style

Andreea Dumitrescu; Dana Corina Deselnicu. 2018. "Risk assessment in manufacturing SMEs’ labor system." Procedia Manufacturing 22, no. : 912-915.

Conference paper
Published: 01 March 2018 in INTED2018 Proceedings
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Cătălin George Alexe; Dana Corina Deselnicu; Alexandra Ioanid; Bogdan Tiganoaia; Cristian Mustață. ENTREPRENEURSHIP EDUCATION BETWEEN PERCEPTIONS AND EXPECTATIONS. CASE STUDY: UNIVERSITY POLITEHNICA OF BUCHAREST. INTED2018 Proceedings 2018, 791 -799.

AMA Style

Cătălin George Alexe, Dana Corina Deselnicu, Alexandra Ioanid, Bogdan Tiganoaia, Cristian Mustață. ENTREPRENEURSHIP EDUCATION BETWEEN PERCEPTIONS AND EXPECTATIONS. CASE STUDY: UNIVERSITY POLITEHNICA OF BUCHAREST. INTED2018 Proceedings. 2018; ():791-799.

Chicago/Turabian Style

Cătălin George Alexe; Dana Corina Deselnicu; Alexandra Ioanid; Bogdan Tiganoaia; Cristian Mustață. 2018. "ENTREPRENEURSHIP EDUCATION BETWEEN PERCEPTIONS AND EXPECTATIONS. CASE STUDY: UNIVERSITY POLITEHNICA OF BUCHAREST." INTED2018 Proceedings , no. : 791-799.

Journal article
Published: 01 January 2018 in Procedia Manufacturing
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Alexandra Ioanid; Dana Corina Deselnicu; Gheorghe Militaru. The impact of social networks on SMEs’ innovation potential. Procedia Manufacturing 2018, 22, 936 -941.

AMA Style

Alexandra Ioanid, Dana Corina Deselnicu, Gheorghe Militaru. The impact of social networks on SMEs’ innovation potential. Procedia Manufacturing. 2018; 22 ():936-941.

Chicago/Turabian Style

Alexandra Ioanid; Dana Corina Deselnicu; Gheorghe Militaru. 2018. "The impact of social networks on SMEs’ innovation potential." Procedia Manufacturing 22, no. : 936-941.

Conference paper
Published: 20 December 2017 in Balkan Region Conference on Engineering and Business Education
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The basics of product and service branding are generally the same. However, creating a brand for a company that offers services requires more effort because the services are hard to visualize and each client has different expectations. More than promoting any of the services, branding aims to create a perception of trust so that the brand name to be associated with integrity, quality, and innovation. The purpose of this paper is to determine how entrepreneurs develop their service-based business through social networks branding and also what are the benefits obtained from each method. The authors have researched previously what is the impact of social network marketing on business development and noticed that service-based businesses tend to obtain benefits from different activities comparing to product-based businesses. The authors researched through a semistructured questionnaire the online activities of 71 SMEs from Bucharest that offer various types of services to their customers. The results obtained are then correlated with the online and offline performance of the company.

ACS Style

Alexandra Ioanid; Dana Corina Deselnicu; Gheorghe Militaru. Branding in the age of social media: how entrepreneurs use social networks to boost their service-based businesses. Balkan Region Conference on Engineering and Business Education 2017, 2, 79 -85.

AMA Style

Alexandra Ioanid, Dana Corina Deselnicu, Gheorghe Militaru. Branding in the age of social media: how entrepreneurs use social networks to boost their service-based businesses. Balkan Region Conference on Engineering and Business Education. 2017; 2 (1):79-85.

Chicago/Turabian Style

Alexandra Ioanid; Dana Corina Deselnicu; Gheorghe Militaru. 2017. "Branding in the age of social media: how entrepreneurs use social networks to boost their service-based businesses." Balkan Region Conference on Engineering and Business Education 2, no. 1: 79-85.

Conference paper
Published: 20 December 2017 in Balkan Region Conference on Engineering and Business Education
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The purpose of this study is to explore the moderating role of work experience on the relationships between entrepreneurial education, self-efficacy and students’ entrepreneurial intentions. Quantitative data were collected via a questionnaire based by investigating whether engineering students have sufficient entrepreneurial skills to evaluate opportunity, developing new products, and recognizing potential market applications. Engineering students need to be able to exploit opportunities that rely on scientific and technical knowledge to create and capture value by launch new venture. Our important findings have a series of important practical implications for managers, engineering students, engineers, and academic staff interested in encouraging economic growth. The results show that entrepreneurial education and self-efficacy have a positive impact on students’ entrepreneurial intentions. Work experience only has a partial influence on students’ entrepreneurial intentions, it exerts a significant indirect effect does not have a significant moderating effect. The findings of the study also provide practical implications suggest that increasing engineering students understanding and awareness of entrepreneurship lead to greater levels of interest in entrepreneurship careers. To the knowledge of the authors, this study is the first to investigate the mediating effect of work experience on students’ entrepreneurial intentions.

ACS Style

Gheorghe Militaru; Dana Corina Deselnicu; Alexandra Ioanid. Investigating the moderating role of work experience on students` entrepreneurial intentions: evidence from Romania. Balkan Region Conference on Engineering and Business Education 2017, 2, 71 -78.

AMA Style

Gheorghe Militaru, Dana Corina Deselnicu, Alexandra Ioanid. Investigating the moderating role of work experience on students` entrepreneurial intentions: evidence from Romania. Balkan Region Conference on Engineering and Business Education. 2017; 2 (1):71-78.

Chicago/Turabian Style

Gheorghe Militaru; Dana Corina Deselnicu; Alexandra Ioanid. 2017. "Investigating the moderating role of work experience on students` entrepreneurial intentions: evidence from Romania." Balkan Region Conference on Engineering and Business Education 2, no. 1: 71-78.

Conference paper
Published: 01 October 2017 in IOP Conference Series: Materials Science and Engineering
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The paper presents the results of a fieldwork study conducted in order to analyze major causal factors that influence the foot deformities and pathologies of elderly women in Romania. The study has an exploratory and descriptive nature and uses quantitative methodology. The sample consisted of 100 elderly women from Romania, ranging from 55 to over 75 years of age. The collected data was analyzed on multiple dimensions using a statistic analysis software program. The analysis of variance demonstrated significant differences across age groups in terms of several biomechanical parameters such as travel speed, toe off phase and support phase in the case of elderly women.

ACS Style

Dana Corina Deselnicu; A M Vasilescu; G Militaru. Variance of foot biomechanical parameters across age groups for the elderly people in Romania. IOP Conference Series: Materials Science and Engineering 2017, 254, 232002 .

AMA Style

Dana Corina Deselnicu, A M Vasilescu, G Militaru. Variance of foot biomechanical parameters across age groups for the elderly people in Romania. IOP Conference Series: Materials Science and Engineering. 2017; 254 ():232002.

Chicago/Turabian Style

Dana Corina Deselnicu; A M Vasilescu; G Militaru. 2017. "Variance of foot biomechanical parameters across age groups for the elderly people in Romania." IOP Conference Series: Materials Science and Engineering 254, no. : 232002.

Conference paper
Published: 06 April 2017 in Business Information Systems
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The purpose of this study is to extend research on social networking sites and the role of these tools on business performance of service firms. To date, there has been little investigation of the contribution of these tools in order to identify the opportunities for improving business performance. Using cross-section data from a sample in Romania, we empirically investigated the mediating effects of service innovation on the relationship between social networking sites and business performance. Confirmatory Factor Analysis (CFA) was used to perform reliability and validity checks, and structural equation modelling (SEM) was used to test the research model. The findings fill the gap in the literature by demonstrating social networking sites influence the collaboration, ideas and knowledge sharing among employees, customers, and business partners, leading to growth the business performance. The results also indicate that innovation capability played a key role on business performance but its mediating role between social networking sites and business performance of service firms was not confirmed. Finally, the theoretical and practical implications are discussed.

ACS Style

Gheorghe Militaru; Dana Corina Deselnicu; Alexandra Ioanid. Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania. Business Information Systems 2017, 101 -112.

AMA Style

Gheorghe Militaru, Dana Corina Deselnicu, Alexandra Ioanid. Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania. Business Information Systems. 2017; ():101-112.

Chicago/Turabian Style

Gheorghe Militaru; Dana Corina Deselnicu; Alexandra Ioanid. 2017. "Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania." Business Information Systems , no. : 101-112.

Journal article
Published: 31 March 2017 in Leather and Footwear Journal
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Olga Niculescu; Dana Corina Deselnicu; Mihai Georgescu; Mihaela Niţuică. Finishing Product for Improving Antifungal Properties of Leather. Leather and Footwear Journal 2017, 17, 31 -38.

AMA Style

Olga Niculescu, Dana Corina Deselnicu, Mihai Georgescu, Mihaela Niţuică. Finishing Product for Improving Antifungal Properties of Leather. Leather and Footwear Journal. 2017; 17 (1):31-38.

Chicago/Turabian Style

Olga Niculescu; Dana Corina Deselnicu; Mihai Georgescu; Mihaela Niţuică. 2017. "Finishing Product for Improving Antifungal Properties of Leather." Leather and Footwear Journal 17, no. 1: 31-38.

Journal article
Published: 31 March 2017 in Leather and Footwear Journal
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Olga Niculescu; Dana Corina Deselnicu; Mihai Georgescu; Mihaela Niţuică. Leather Finishing with New Pigment Paste. Leather and Footwear Journal 2017, 17, 67 -74.

AMA Style

Olga Niculescu, Dana Corina Deselnicu, Mihai Georgescu, Mihaela Niţuică. Leather Finishing with New Pigment Paste. Leather and Footwear Journal. 2017; 17 (1):67-74.

Chicago/Turabian Style

Olga Niculescu; Dana Corina Deselnicu; Mihai Georgescu; Mihaela Niţuică. 2017. "Leather Finishing with New Pigment Paste." Leather and Footwear Journal 17, no. 1: 67-74.

Journal article
Published: 01 January 2017 in Procedia Engineering
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ACS Style

Dana Corina Deselnicu; Elena Mirela Pantazi; Anca Alexandra Purcarea; Gheorghe Militaru. Major Causal Factors Influencing Footwear Construction Parameters for Elderly People. Procedia Engineering 2017, 181, 90 -95.

AMA Style

Dana Corina Deselnicu, Elena Mirela Pantazi, Anca Alexandra Purcarea, Gheorghe Militaru. Major Causal Factors Influencing Footwear Construction Parameters for Elderly People. Procedia Engineering. 2017; 181 ():90-95.

Chicago/Turabian Style

Dana Corina Deselnicu; Elena Mirela Pantazi; Anca Alexandra Purcarea; Gheorghe Militaru. 2017. "Major Causal Factors Influencing Footwear Construction Parameters for Elderly People." Procedia Engineering 181, no. : 90-95.

Conference paper
Published: 20 October 2016 in The 6th International Conference on Advanced Materials and Systems
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ACS Style

Dana Corina Deselnicu; Gheorghe Militaru; Alexandra Ioanid; Bogdan Hanchevici. Export Strategy for a Romanian Food Product. The 6th International Conference on Advanced Materials and Systems 2016, 565 -570.

AMA Style

Dana Corina Deselnicu, Gheorghe Militaru, Alexandra Ioanid, Bogdan Hanchevici. Export Strategy for a Romanian Food Product. The 6th International Conference on Advanced Materials and Systems. 2016; ():565-570.

Chicago/Turabian Style

Dana Corina Deselnicu; Gheorghe Militaru; Alexandra Ioanid; Bogdan Hanchevici. 2016. "Export Strategy for a Romanian Food Product." The 6th International Conference on Advanced Materials and Systems , no. : 565-570.

Conference paper
Published: 20 October 2016 in The 6th International Conference on Advanced Materials and Systems
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ACS Style

Ana Maria Vasilescu; Dana Corina Deselnicu; Mirela Pantazi; Aura Mihai; Mariana Costea; Bogdan Sarghie; Ioan Prada; Despina Gherman; Constantin Ştefan Petrescu. Analysis of Selected Anthropometric Parameters of Elderly Women. The 6th International Conference on Advanced Materials and Systems 2016, 429 -434.

AMA Style

Ana Maria Vasilescu, Dana Corina Deselnicu, Mirela Pantazi, Aura Mihai, Mariana Costea, Bogdan Sarghie, Ioan Prada, Despina Gherman, Constantin Ştefan Petrescu. Analysis of Selected Anthropometric Parameters of Elderly Women. The 6th International Conference on Advanced Materials and Systems. 2016; ():429-434.

Chicago/Turabian Style

Ana Maria Vasilescu; Dana Corina Deselnicu; Mirela Pantazi; Aura Mihai; Mariana Costea; Bogdan Sarghie; Ioan Prada; Despina Gherman; Constantin Ştefan Petrescu. 2016. "Analysis of Selected Anthropometric Parameters of Elderly Women." The 6th International Conference on Advanced Materials and Systems , no. : 429-434.