One of the particularities of companies with a social purpose is that, through their business model of B companies, they have incorporated into their processes the necessary mechanisms to obtain, simultaneously, the profits to ensure the existence of the organization in the market. At the same time, social value is generated, which is necessary to address the problems of the social crisis caused by COVID-19 and the environmental problems affecting the community. The current global health and economic crisis has opened up the possibility of adopting business model B and focusing more on the individual. Based on the grounded theory method, we have examined 3500 B Corporations in Latin America, of which 57 were examined in 10 countries listed in the Directory of B Corporations for Latin America. The main conclusions are that B Corporations dedicated to tourism through responsible entrepreneurship develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, go beyond the notion of CSR and move away from traditional business, as B Corporations combine social development and economic growth.

The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.

El liderazgo transformacional es una disciplina que guía las organizaciones en un proceso de gestión de su capital humano, que propicia ambientes mucho más productivos, generadores de ventajas competitivas únicas e inimitables. El objetivo de esta investigación es determinar la relación entre el liderazgo transformacional y la felicidad en el trabajo, entendiendo la felicidad en el trabajo bajo tres dimensiones principales: Satisfacción laboral, compromiso organizativo afectivo, compromiso organizacional. Se realiza una investigación con enfoque cuantitativo, de alcance descriptivo, correlacional con una población de 700 trabajadores y una muestra de 120 colaboradores, tomando como base los estudios de Fisher (2010); y, Salas-Vallina et al. (2017). Se aplicaron técnicas de estadística descriptiva, análisis de regresión simple y multivariada. Como resultado se encontró una correlación directa entre el liderazgo transformacional y la felicidad en el trabajo, determinando cómo este puede ser un factor importante en la productividad del capital humano. Se concluye que la implementación del liderazgo transformacional favorece el desarrollo de nuevas competencias, fomenta la creatividad e innovación, e influye positivamente en la felicidad en el trabajo, de esta forma cuando los trabajadores son felices presentan mejores resultados y mejora la productividad del capital humano.

Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.

La globalización ha obligado a las Micros, Pequeñas y Medianas Empresas (MiPyMEs) a buscar alternativas que permitan posicionarse ante un mercado cada vez más competitivo, en ese sentido, este trabajo tiene como objetivo, analizar los elementos que constituyen la presencia digital y su aprovechamiento actual en las MiPyMEs con establecimiento físico en México; Para ello, se realizó una investigación descriptiva de tipo cuantitativo, donde a través de una muestra a conveniencia se eligieron de manera aleatoria 426 empresas de estas características, de la zona centro de la ciudad de Culiacán, Sinaloa, encontrándose que existe un elevado porcentaje de estas empresas que no cuentan con un perfil digital de negocio en la plataforma de Google mi Negocio, así mismo analizando otros elementos clave de la presencia digital en otros medios tales como redes sociales, sitio web y uso de mensajería instantánea. Se destaca que existe una gran oportunidad para estas empresas de aprovechar en mayor medida las herramientas de apoyo para la mejora de su presencia digital que actualmente están a su alcance.

Although the pandemic is still with us and COVID-19 continues to saturate the news, everyone has abundant reasons to travel, whether it be physical and mental exhaustion from prolonged shutdowns, vaccine tourism, family reunions, long-awaited vacations, summer in the southern hemisphere, school break or year-end holidays. The main purpose of this research was to examine and understand the main motivations that lead consumers to attend national events as part of their local tourism activities. Through interviews, we have therefore collected the complementary experiences of specialists who work day-in-day-out to encourage local, quality and sustainable tourism. Using a naturalistic qualitative methodology, our hermeneutic analysis is structured in five phases and based on data—of a social nature—from public and private institutions which believe in endurable tourism. In order to validate these results and for them to be considered by other institutions and other countries when modifying and proposing activities to maintain sustainable tourism, the interviewees had to be representatives of public and private institutions and national tourists who have worked and attended the celebrations of the end of the year 2021 in this region of Chile. Our main conclusions from the analyzed units show that these types of local events enhance local tourism and lead to sustainable political, economic, social, and ecological activities.