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Luiz Ovalles-Toledo
Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán SI 80020, Mexico

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Journal article
Published: 04 August 2021 in Sustainability
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The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.

ACS Style

Nerea Ramírez-Castillo; Jéssica Müller-Pérez; Ángel Acevedo-Duque; Sheyla Müller-Pérez; Romel González-Díaz; Jorge Suarez Campos; Luiz Ovalles-Toledo. Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior. Sustainability 2021, 13, 8724 .

AMA Style

Nerea Ramírez-Castillo, Jéssica Müller-Pérez, Ángel Acevedo-Duque, Sheyla Müller-Pérez, Romel González-Díaz, Jorge Suarez Campos, Luiz Ovalles-Toledo. Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior. Sustainability. 2021; 13 (16):8724.

Chicago/Turabian Style

Nerea Ramírez-Castillo; Jéssica Müller-Pérez; Ángel Acevedo-Duque; Sheyla Müller-Pérez; Romel González-Díaz; Jorge Suarez Campos; Luiz Ovalles-Toledo. 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior." Sustainability 13, no. 16: 8724.

Journal article
Published: 12 July 2021 in Sustainability
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One of the particularities of companies with a social purpose is that, through their business model of B companies, they have incorporated into their processes the necessary mechanisms to obtain, simultaneously, the profits to ensure the existence of the organization in the market. At the same time, social value is generated, which is necessary to address the problems of the social crisis caused by COVID-19 and the environmental problems affecting the community. The current global health and economic crisis has opened up the possibility of adopting business model B and focusing more on the individual. Based on the grounded theory method, we have examined 3500 B Corporations in Latin America, of which 57 were examined in 10 countries listed in the Directory of B Corporations for Latin America. The main conclusions are that B Corporations dedicated to tourism through responsible entrepreneurship develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, go beyond the notion of CSR and move away from traditional business, as B Corporations combine social development and economic growth.

ACS Style

Ángel Acevedo-Duque; Romel Gonzalez-Diaz; Alejandro Vega-Muñoz; Mirtha Fernández Mantilla; Luiz Ovalles-Toledo; Elena Cachicatari-Vargas. The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America. Sustainability 2021, 13, 7763 .

AMA Style

Ángel Acevedo-Duque, Romel Gonzalez-Diaz, Alejandro Vega-Muñoz, Mirtha Fernández Mantilla, Luiz Ovalles-Toledo, Elena Cachicatari-Vargas. The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America. Sustainability. 2021; 13 (14):7763.

Chicago/Turabian Style

Ángel Acevedo-Duque; Romel Gonzalez-Diaz; Alejandro Vega-Muñoz; Mirtha Fernández Mantilla; Luiz Ovalles-Toledo; Elena Cachicatari-Vargas. 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America." Sustainability 13, no. 14: 7763.

Chapter
Published: 08 December 2020 in Advances in Intelligent Systems and Computing
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The objective of this article is to describe and elaborate a contextualization of how nowadays electronic leadership must become a strategic tool for organizations and since the beginning of the twenty-first century has evolved in a process of social influence mediated by Information and Communication Technologies, of such that it has come to produce changes in attitudes, feelings behaviors even in the performance of individuals within organizations. Modern leadership has had to adapt and learn to communicate with your work teams no longer traditionally face to face but through a communication mediated by different electronic elements from laptops, cell phones, tablets, and other items from anywhere in the world. The documentary methodology allowed us through the consultation of multiple documents and a broad contrast of the information to make a proposal that structures the leadership electronically and fundamentally the actions of leaders in virtualized environments such as those of today. El objetivo del presente artículo es describir y elaborar una contextualización de como hoy en día el liderazgo electrónico se debe convertir en una herramienta estratégica para las organizaciones y como desde inicios del siglo XXI ha evolucionado en un proceso de influencia social mediado por las Tecnologías de la Información y la Comunicación, de tal manera que ha llegado a producir cambios en las actitudes, sentimientos comportamientos incluso en el desempeño de los individuos al interior de las organizaciones. El liderazgo moderno ha tenido que adaptarse e ir aprendiendo a comunicarse con sus equipos de trabajo ya no de forma tradicional cara a cara sino a través de una comunicación mediada por diferentes elementos electrónicos, desde laptops, celulares, tabletas, y otros elementos desde cualquier lugar del mundo. La metodología documental nos permitió a través de la consulta de múltiples documentos y un amplio contraste de la información hacer una propuesta que estructure del liderazgo electrónico y fundamente el accionar de los líderes en ambientes tan virtualizados como los de hoy en día.

ACS Style

Andres Ivan Canal-Carrillo; Luiz Vicente Ovalles-Toledo; Eleazar González-Álvarez; Zahira Moreno-Freites. Electronic Leadership a Multifunctional Perspective: A Proposal Based on the Theory of the Structure of Initiation and Consideration of the Leadership and Adaptive Structures. Advances in Intelligent Systems and Computing 2020, 95 -105.

AMA Style

Andres Ivan Canal-Carrillo, Luiz Vicente Ovalles-Toledo, Eleazar González-Álvarez, Zahira Moreno-Freites. Electronic Leadership a Multifunctional Perspective: A Proposal Based on the Theory of the Structure of Initiation and Consideration of the Leadership and Adaptive Structures. Advances in Intelligent Systems and Computing. 2020; ():95-105.

Chicago/Turabian Style

Andres Ivan Canal-Carrillo; Luiz Vicente Ovalles-Toledo; Eleazar González-Álvarez; Zahira Moreno-Freites. 2020. "Electronic Leadership a Multifunctional Perspective: A Proposal Based on the Theory of the Structure of Initiation and Consideration of the Leadership and Adaptive Structures." Advances in Intelligent Systems and Computing , no. : 95-105.