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The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.
Nerea Ramírez-Castillo; Jéssica Müller-Pérez; Ángel Acevedo-Duque; Sheyla Müller-Pérez; Romel González-Díaz; Jorge Suarez Campos; Luiz Ovalles-Toledo. Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior. Sustainability 2021, 13, 8724 .
AMA StyleNerea Ramírez-Castillo, Jéssica Müller-Pérez, Ángel Acevedo-Duque, Sheyla Müller-Pérez, Romel González-Díaz, Jorge Suarez Campos, Luiz Ovalles-Toledo. Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior. Sustainability. 2021; 13 (16):8724.
Chicago/Turabian StyleNerea Ramírez-Castillo; Jéssica Müller-Pérez; Ángel Acevedo-Duque; Sheyla Müller-Pérez; Romel González-Díaz; Jorge Suarez Campos; Luiz Ovalles-Toledo. 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior." Sustainability 13, no. 16: 8724.
The purpose of this article is to analyze resilient female leadership as a sustainable promoter of business excellence in small and medium-sized Wayuu handicraft marketing enterprises. The present study uses a quantitative methodology with a non-experimental cross-sectional field design, with an analysis and interpretation of the data provided by the surveyed subjects. A 33-item questionnaire with multiple response options is applied. The population consists of 110.012 eradicated women. A probabilistic sampling technique is applied with a margin of error of 5% and a confidence level of 95%, for a total of 383 Wayuu women entrepreneurs in the Department of La Guajira, Colombia. Our findings explain that female leadership transcends the boundaries of business management, being present in both small and medium enterprises (SMEs). This study confirms the positive relationship between sustainability and resilience in the Wayuu handicrafts market, being women who turn their actions into success factors by working with women who show technical, conceptual, and human skills.
Ángel Acevedo-Duque; Romel Gonzalez-Diaz; Elena Vargas; Anherys Paz-Marcano; Sheyla Muller-Pérez; Guido Salazar-Sepúlveda; Giulia Caruso; Idiano D’Adamo. Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America. Sustainability 2021, 13, 8129 .
AMA StyleÁngel Acevedo-Duque, Romel Gonzalez-Diaz, Elena Vargas, Anherys Paz-Marcano, Sheyla Muller-Pérez, Guido Salazar-Sepúlveda, Giulia Caruso, Idiano D’Adamo. Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America. Sustainability. 2021; 13 (15):8129.
Chicago/Turabian StyleÁngel Acevedo-Duque; Romel Gonzalez-Diaz; Elena Vargas; Anherys Paz-Marcano; Sheyla Muller-Pérez; Guido Salazar-Sepúlveda; Giulia Caruso; Idiano D’Adamo. 2021. "Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America." Sustainability 13, no. 15: 8129.
This article shows the levels of technostress in primary and secondary education teachers in Chile, in the context of educational telework that Chile has adopted in connection with the health crisis by COVID-19. The information has been collected with the use of the RED-TIC scale, previously used in this country, whose validity and reliability of the instrument has been treated, for this case, with confirmatory factorial analysis (CFA) with a national coverage sample of 3006 teachers. The results show that 11% of teachers reveal techno anxiety and 7.2%, techno fatigue. Combining both manifestations, we find that 6.8% of teachers are techno stressed. Finally, fatigue and anxiety factors are higher for female teachers.
Carla Estrada-Muñoz; Alejandro Vega-Muñoz; Dante Castillo; Sheyla Müller-Pérez; Joan Boada-Grau. Technostress of Chilean Teachers in the Context of the COVID-19 Pandemic and Teleworking. International Journal of Environmental Research and Public Health 2021, 18, 5458 .
AMA StyleCarla Estrada-Muñoz, Alejandro Vega-Muñoz, Dante Castillo, Sheyla Müller-Pérez, Joan Boada-Grau. Technostress of Chilean Teachers in the Context of the COVID-19 Pandemic and Teleworking. International Journal of Environmental Research and Public Health. 2021; 18 (10):5458.
Chicago/Turabian StyleCarla Estrada-Muñoz; Alejandro Vega-Muñoz; Dante Castillo; Sheyla Müller-Pérez; Joan Boada-Grau. 2021. "Technostress of Chilean Teachers in the Context of the COVID-19 Pandemic and Teleworking." International Journal of Environmental Research and Public Health 18, no. 10: 5458.
Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchasing intentions in Mexico. Into the model, we incorporated ecological conscience, moral obligation, and willingness to pay as additional variables. A sample of 300 consumers was obtained through an online survey and data were analyzed statistically using partial least squares structural equation modeling (PLS-SEM). The results revealed that perceived purchase control, ecological conscience, and moral obligation directly influence purchase intention. The study contributes to the current literature by strengthening the existing knowledge about the factors that influence the purchasing behavior of green products in emerging countries.
Jessica Müller; Ángel Acevedo-Duque; Sheyla Müller; Prateek Kalia; Khalid Mehmood. Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation. Sustainability 2021, 13, 4248 .
AMA StyleJessica Müller, Ángel Acevedo-Duque, Sheyla Müller, Prateek Kalia, Khalid Mehmood. Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation. Sustainability. 2021; 13 (8):4248.
Chicago/Turabian StyleJessica Müller; Ángel Acevedo-Duque; Sheyla Müller; Prateek Kalia; Khalid Mehmood. 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation." Sustainability 13, no. 8: 4248.