The purpose of this article is to analyze resilient female leadership as a sustainable promoter of business excellence in small and medium-sized Wayuu handicraft marketing enterprises. The present study uses a quantitative methodology with a non-experimental cross-sectional field design, with an analysis and interpretation of the data provided by the surveyed subjects. A 33-item questionnaire with multiple response options is applied. The population consists of 110.012 eradicated women. A probabilistic sampling technique is applied with a margin of error of 5% and a confidence level of 95%, for a total of 383 Wayuu women entrepreneurs in the Department of La Guajira, Colombia. Our findings explain that female leadership transcends the boundaries of business management, being present in both small and medium enterprises (SMEs). This study confirms the positive relationship between sustainability and resilience in the Wayuu handicrafts market, being women who turn their actions into success factors by working with women who show technical, conceptual, and human skills.

The article analyzes the contributions of the notions of Good Living attributable to epistemologies, traditions, and subjective well-being at work, given the current changes in the working context, to enrich the concept of human development. The article is developed with an analytical-descriptive and synthetic approach, reconstructing the concept of Good Living through a theoretical-economic, ontological, and epistemological comparison and its dimensional axes. Methodologically, a systematic review of human development literature is used in Latin America through the Web of Science (WOS), comparing the UNDP Technical Notes (HDI) with the various approaches to Good Living published between 2010 and 2020. These documents were subjected to semantic contrast, with reference to the various dimensions and positions of human development as a generator of subjective well-being for the configuration of public labor policies. The main findings refer to the disagreement points evidenced in the two-axes dimensions of the Good Living measurement systems (mobility and safety, and cultural satisfaction within territories), an important factor being the sumak kawsay, the concept of Good Living. Sumak is fullness, the sublime, excellent, magnificent, beautiful, superior. Kawsay is life, being. However, it is dynamic, changing, and is not a passive question, and is thus not considered by the different evolutionary changes of the HDI.

One of the particularities of companies with a social purpose is that, through their business model of B companies, they have incorporated into their processes the necessary mechanisms to obtain, simultaneously, the profits to ensure the existence of the organization in the market. At the same time, social value is generated, which is necessary to address the problems of the social crisis caused by COVID-19 and the environmental problems affecting the community. The current global health and economic crisis has opened up the possibility of adopting business model B and focusing more on the individual. Based on the grounded theory method, we have examined 3500 B Corporations in Latin America, of which 57 were examined in 10 countries listed in the Directory of B Corporations for Latin America. The main conclusions are that B Corporations dedicated to tourism through responsible entrepreneurship develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, go beyond the notion of CSR and move away from traditional business, as B Corporations combine social development and economic growth.

The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.

El presente estudio tiene como objetivo describir una propuesta metodológica que muestre los procedimientos tecno-operativos a seguir en la investigación cualitativa-naturalista en las ciencias gerenciales. Para ello, se presenta una descripción procedimental y aplicada en un estudio que busca develar los factores que generan satisfacción laboral en la fábrica de calzado Acosta. Se seleccionaron 3 trabajadores según criterios de inclusión y exclusión (saturación de datos). Los mismos se sometieron a un proceso de codificación, análisis e interpretación de los hallazgos significativos del estudio, a la luz del contexto desarrollado (relativización). Los resultados muestran una ruta investigativa cualitativa-naturalista que constituye una estrategia tecno-metodológica efectiva para abordar problemas de investigación complejos en las ciencias sociales y gerenciales, que concibe la integración de técnicas, herramientas y análisis secuenciales para interpretar y comprender el fenómeno social. Se concluye en una ruta de 4 fases: Entrevistas espontaneas categoriales, como producto del pilotaje de la pregunta de investigación a informantes clave-primario y surgimiento de categorías apriorísticas (entrevistas semiestructuradas); Codificación, emergen códigos abiertos, asociados con categorías orientadoras (enraizamiento y densidad); Análisis, se presentan redes semánticas, tablas código-documento, coocurrencia de códigos; e, Interpretación, según la relativización del contexto y sujetos intervinientes para responder a la pregunta de investigación.

Latin America has suffered for many years deep economic, political, and social problems that have led to high levels of unemployment. Therefore, microentrepreneurship has been a way out of these precarious economic systems. This research presents an interpretative hermeneutic analysis of the meaning of work for microentrepreneurs in the metropolitan region of Lima, Peru. The qualitative naturalistic methodology was used and data were obtained through 24 interviews with microentrepreneurs according to inclusion criteria such as: located in the metropolitan region of Lima (divided into 4 regions: A, B, C, and D), more than 5 years of experience, more than 25 years of age, university level of study and having had a formal job. The data were processed through ATLAS.ti9, which allowed us to analyze the discourses of the microentrepreneurs. The main findings show the following emerging categories: Motivation for entrepreneurship, Advantages of self-employment, relationship with stakeholders or interest groups, and family involvement in the business. It is concluded that Latin American microentrepreneurs associate entrepreneurship as an opportunity to improve their quality of life and establish relationships with stakeholders, with the family playing a key role in the success or failure of the business.