Mar Alonso-Almeida

Dr. Mar Alonso-Almeida

Universidad Autónoma de Madrid, Madrid, Spain
orcid

Research Focus & Metrics

Academic Career Length

18Years (2009-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
21 September 2019 in International Journal of Sustainable Development & World Ecology
Verified
Journal Article
Closed access
JRJosé RODRÍGUEZ-ANTÓN
José RODRÍGUEZ-ANTÓN
Luis RubioLuis Rubio
Luis Rubio
MCMarisol Celemín-Pedroche
Marisol Celemín-Pedroche
MAMar Alonso-Almeida
Mar Alonso-Almeida
Since the United Nations approved the eight Millennium Development Goals in 2000 and, 15 years later, the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs), the highest political institutions in the world have not stopped worrying about achieving the sustainability of the planet. Also in 2015, the European Commission prepared the European Union Action Plan for the Circular Economy, seeking a transition towards a less linear economy, in which products, materials, and resources are kept in the system for as long as possible and in which the generation of waste is minimized. Since then, the European Union has continued issuing reports and communications to accelerate this process in search of a circular economy, making continuous references to the fact that, through circular economy initiatives, the SDGs would be fulfilled. In this context, the objectives of this paper are 1) to determine, through exploratory factor analysis and correlation analysis, whether there is a statistically significant relationship between circular economy initiatives undertaken in the EU and compliance with the SDGs; 2) to check, through a cluster analysis, if there are homogeneous groups of countries worldwide in terms of compliance with the SDGs; and 3) using this same technique, to check whether the countries that make up the EU achieve similar results in terms of compliance with the SDGs.

11 July 2013 in Corporate Social Responsibility and Environmental Management
Verified
Journal Article
Open access
PDF file
MAMar Alonso-Almeida
Mar Alonso-Almeida
JLJosep Llach
Josep Llach
Frederic MarimonFrederic Marimon
Frederic Marimon
This study analyses the worldwide diffusion of the Global Reporting Initiative's (GRI) Sustainability Report in all economic sectors from 1999 to 2011. The logistic curve model (s‐shaped curve) is used to assess the current situation on both a global scale and a local scale. Additionally, instability and concentration indices are used to analyse whether the diffusion process developed in a homogeneous manner across economic sectors. Although for different reasons, close attention has been paid to the two leading sectors worldwide: the financial and energy sectors. Findings suggest that the energy sector has adopted GRI reporting in an effort to be more sustainable as it is more visible, polluting, and international. On the other hand, the financial sector could regain market credibility and attract new investors, and GRI reporting could help it to construct a new identity defined by legitimate behaviours and an improved image. The paper concludes with some reflections on the usefulness of these reports and trends. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment

8 July 2015 in Sustainability
Verified
Journal Article
Open access
PDF file
KCKim Ceulemans
Kim Ceulemans
RLRodrigo Lozano
Rodrigo Lozano
MAMar Alonso-Almeida
Mar Alonso-Almeida
Although there has been a considerable increase in the publication of sustainability reports in the corporate world in the last decade, sustainability reporting in higher education institutions is still in its early stages. This study’s aim was to explore the relationship between sustainability reporting and organizational change management for sustainability in higher education. A survey was sent to higher education institutions worldwide that have published sustainability reports in the last ten years. The survey was answered by 23 institutions out of a total of 64. The findings showed that sustainability reporting has been predominantly driven by internal motivations, and that the sustainability reporting process leads to incremental changes, such as an increase in awareness of sustainability and improvements in communication with internal stakeholders. Some factors impeding change are the absence of an external stakeholder engagement process, the lack of inclusion of material impacts in reports, and the lack of institutionalization of sustainability reporting in the higher education system. The paper proposes that higher education institutions need to consider sustainability reporting as a dynamic tool to plan sustainability changes, and not just as a communication activity.

16 October 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
JRJosé RODRÍGUEZ-ANTÓN
José RODRÍGUEZ-ANTÓN
MAMar Alonso-Almeida
Mar Alonso-Almeida
The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

17 June 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
MAMar Alonso-Almeida
Mar Alonso-Almeida
FMFERNANDO JOSE BORRAJO MILLAN
FERNANDO JOSE BORRAJO MILLAN
YLYI LIU
YI LIU
Overtourism spoils the good economic and social results produced by the tourism sector, causing reductions in the quality of service of the tourist destination and rejection by the local population. Previous literature has suggested that social networks and new electronic channels could be accelerators of the process of overcrowding destinations; however, this link has not been established. For this reason, in this exploratory study, the influence of social networks on overtourism is analysed using Barcelona as a base, as Barcelona is a massively popular destination in the country that is second in the world in reception of tourists to Spain. This study is also focused on Chinese tourism, which brings large numbers of tourists and presents great economic potential. Two types of study have been used: big data techniques applied to social media with sentimental analysis, and analysis of travel packages offered in China to travel to Spain. Relevant results are obtained to understand the influence of social networks on the travel behaviour of tourists, possible contributions to overtourism, and recommendations for the management of tourism.

14 October 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
JRJosé RODRÍGUEZ-ANTÓN
José RODRÍGUEZ-ANTÓN
MAMar Alonso-Almeida
Mar Alonso-Almeida
The circular economy (CE) is considered a possible solution to problems, such as the increasing global demand for resources, climate change and worldwide pollution. CE can help to transform the hospitality industry from its current linear model of production to a circular one. However, there is a lack of research on circular tourism, therefore, this paper’s main purpose is to shed light on CE strategies—reduction, reuse, recycle, redesign, replace and rethink—developed in the tourism sector, as well as the tourism sector’s CE initiatives by means of a business case analysis method. This qualitative multicase analysis allows us to comprehend the CE practices deployed by large hotel chains, thus identifying the CE strategies and best practices. The results show that the main strategies adopted are the reduction, recycle and reuse, in this order. Nevertheless, the remaining strategies have yet to be adopted in the mainstream. This research emphasises the need to promote the CE in the hospitality industry, especially among independent hotels.