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Despite growing levels of usage of Intelligent Personal Assistants (hereinafter, IPA), their in-home usage has not been studied in depth by scholars. To increase our understanding of user interactions with IPA, our research created a theoretical framework rooted in technology acceptance models and Uses and Gratification Theory. Our empirical method designs an ambitious analysis of natural and non-structured narratives (user-generated content) on Amazon’s Echo and Google Home. And to identify key aspects that differentially influence the evaluation of IPA our method employs machine-learning algorithms based on text summarisation, structural topic modelling and cluster analysis, sentiment analysis, and XGBoost regression, among other approaches. Our results reveal that (hedonic and utilitarian) benefits gratification, social influence and facilitating conditions have a direct impact on the users’ sentiment for IPA. To sum up, designers and managers should recognise the challenge of increasing the customer satisfaction of current and potential users by adjusting doubtful users’ technical skills and the (hedonic, cognitive, and social) benefits and functionalities of IPA to avoid boredom after a short lapse of time. Finally, the discussion section outlines future lines of research and theoretical and managerial implications.
Manuel J. Sánchez-Franco; Francisco J. Arenas-Márquez; Manuel Alonso-Dos-Santos. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home. Journal of Retailing and Consumer Services 2021, 63, 102658 .
AMA StyleManuel J. Sánchez-Franco, Francisco J. Arenas-Márquez, Manuel Alonso-Dos-Santos. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home. Journal of Retailing and Consumer Services. 2021; 63 ():102658.
Chicago/Turabian StyleManuel J. Sánchez-Franco; Francisco J. Arenas-Márquez; Manuel Alonso-Dos-Santos. 2021. "Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home." Journal of Retailing and Consumer Services 63, no. : 102658.
Purpose The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic product such as beer has on the sports spectator, and the level of efficacy with respect to congruent, alcohol, and incongruent sponsorship. Design/methodology/approach The experiment was performed on 180 subjects considering three variables 3 × 3 × 2 (congruency type vs alcohol; sport discipline; placement). The experiment consisted of exposure to sponsored sports posters. Visual attention was recorded through eye tracking and then a self-reported questionnaire. Findings Through an experiment using eye tracking the results showed that the recall variable is higher among alcohol sponsorships and incongruent sponsorship, but it cannot be concluded either that the intention to buy or the attitude toward the brand differ among the sponsorships analyzed. Practical implications Alcohol brand is perceived as an incongruous brand in the context of sports sponsorship. Congruent sponsors attract more attention and recall, but no differences in terms of intention to buy. If purchase intent and consumption does not increase, perhaps sports sponsorship by alcohol brands should be reconsidered. Originality/value This research makes at least three relevant contributions to the scientific literature. (1) It examines the response to sponsorship in the media of the sports poster. (2) It analyses the consumer's response using neurophysiological means and provides new indicators in this area and (3) It compares performance indicators such as purchase intent, recall and brand attitude for alcoholic and non-alcoholic brand sponsors. These contributions could introduce new information about sponsorship performance.
Manuel Alonso Dos Santos; Maria Huertas-Serrano; Manuel J. Sánchez-Franco; Eduardo I. Torres-Moraga. Alcohol versus sponsorship: effectiveness in sports posters. British Food Journal 2021, 123, 2398 -2413.
AMA StyleManuel Alonso Dos Santos, Maria Huertas-Serrano, Manuel J. Sánchez-Franco, Eduardo I. Torres-Moraga. Alcohol versus sponsorship: effectiveness in sports posters. British Food Journal. 2021; 123 (7):2398-2413.
Chicago/Turabian StyleManuel Alonso Dos Santos; Maria Huertas-Serrano; Manuel J. Sánchez-Franco; Eduardo I. Torres-Moraga. 2021. "Alcohol versus sponsorship: effectiveness in sports posters." British Food Journal 123, no. 7: 2398-2413.
Although interest in green hotels has been growing, and new challenges have focused on achieving consumers’ patronage intention, no studies have considered how biospheric values contribute to the achievement of green hotel patronage intention. This study proposes that biospheric value is a way to achieve this goal. Specifically, it presents a model in which consumers’ identification with green hotels makes it possible to achieve customer citizenship behavior; simultaneously, the model makes biospheric values the starting point to achieve consumer identification. The results show that the biospheric values directly influence identification, customer citizenship behavior, and patronage intention, while perceived value acts as a moderator in the relationship between the identification of a consumer and the customer citizenship behavior dimensions. Finally, the managerial implications, limitations of the study, and future scope for research are presented.
Eduardo I. Torres-Moraga; Manuel Alonso-Dos-Santos; Elena Carvajal-Trujillo. Green hotel patronage intention through biospheric values. Sustainable Production and Consumption 2021, 27, 602 -612.
AMA StyleEduardo I. Torres-Moraga, Manuel Alonso-Dos-Santos, Elena Carvajal-Trujillo. Green hotel patronage intention through biospheric values. Sustainable Production and Consumption. 2021; 27 ():602-612.
Chicago/Turabian StyleEduardo I. Torres-Moraga; Manuel Alonso-Dos-Santos; Elena Carvajal-Trujillo. 2021. "Green hotel patronage intention through biospheric values." Sustainable Production and Consumption 27, no. : 602-612.
The goal of this study is to determine the extent to which faculty training in cooperative learning (CL) transfers to university teaching, according to students’ opinions. The design was quasi-experimental, with a control group and an intervention group. During two years, 346 first-year university Business School students and 12 university teachers of four disciplines (Business and Economy, Communication, Mathematics and Knowledge Integration) took part in the study. The results show that, after specific training in CL methodology, teachers showed significant improvement in the application of several CL dimensions: social skills, evaluation, reflection, interdependence, interaction and tutoring. In addition, a multivariate analysis of variance was calculated to examine the possible interaction effect of teacher training and disciplines on CL application. The results indicate that training based on participants’ needs and context fosters transference to university teaching. Teachers from different disciplines respond differently when applying CL to the classroom after training, especially in evaluation, heterogeneity, and tutoring. The results highlight the importance of a quality faculty professional development program.
Melany Hebles; Concepción Yániz-Álvarez-De-Eulate; Manuel Alonso-Dos-Santos; Lourdes Villardón-Gallego. Towards a Cooperative Learning Environment in Universities through In-Service Training. Sustainability 2021, 13, 1112 .
AMA StyleMelany Hebles, Concepción Yániz-Álvarez-De-Eulate, Manuel Alonso-Dos-Santos, Lourdes Villardón-Gallego. Towards a Cooperative Learning Environment in Universities through In-Service Training. Sustainability. 2021; 13 (3):1112.
Chicago/Turabian StyleMelany Hebles; Concepción Yániz-Álvarez-De-Eulate; Manuel Alonso-Dos-Santos; Lourdes Villardón-Gallego. 2021. "Towards a Cooperative Learning Environment in Universities through In-Service Training." Sustainability 13, no. 3: 1112.
PurposeThis paper investigates the influence of firms' communication in terms of family firm identity and country-of-origin on consumer response.Design/methodology/approachA self-supplied online experiment in Chile and Spain is employed using as dependent variables brand trust and intention to buy. The experiment includes the following factors: family firm identity (family vs non-family), country of origin (national vs foreign) and as a manipulation check (type of product: hedonic vs utilitarian).FindingsThe results indicate that communicating the family firm identity increases brand trust and purchase intention. Consumers show higher scores on trust and purchase intention when exposed to national country of origin products. The effect of the variability on the dependent variables is greater when the family firm identity is communicated. Trust and purchase intention are different in Chilean and Spanish consumers when the family firm identity is combined with a national country of origin cue.Originality/valueThis article contributes to family business theory by exploring how to capitalize on the family firm identity component in brand communication. It also contributes to the theory of corporate brand identity by proposing a communication model oriented toward consumer behavior. It also examines firms' communication (family firm identity and country-of-origin) on consumer.
Manuel Alonso Dos Santos; Orlando Llanos Contreras; Ferran Calabuig Moreno; Jose Augusto Felicio. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain. International Journal of Emerging Markets 2020, ahead-of-p, 1 .
AMA StyleManuel Alonso Dos Santos, Orlando Llanos Contreras, Ferran Calabuig Moreno, Jose Augusto Felicio. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain. International Journal of Emerging Markets. 2020; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleManuel Alonso Dos Santos; Orlando Llanos Contreras; Ferran Calabuig Moreno; Jose Augusto Felicio. 2020. "Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain." International Journal of Emerging Markets ahead-of-p, no. ahead-of-p: 1.
Purpose The objective is to examine the influence of articulation on the effectiveness of sports sponsorship. Design/methodology/approach This research uses an experimental design with the following factors: articulation (articulated vs unarticulated), congruence (congruent and incongruent) and sporting discipline (tennis, F1 and sailing). Findings Even though the academic literature argues that articulation improves the indicators of performance, the authors have been unable to demonstrate that articulated sports posters have an influence on visual attention, congruence or recall. The results show that articulation diverts visual attention from the brand to the text, diminishing recall. Originality/value This is the first manuscript to use neurophysiological measures of the articulation effect. This is also the first manuscript that examines the differences in attention between articulated sponsorships based on their congruence.
Manuel Alonso Dos Santos; Manuel J. Sánchez-Franco; Vicente Prado Gascó. The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship 2020, 22, 493 -506.
AMA StyleManuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Vicente Prado Gascó. The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship. 2020; 22 (3):493-506.
Chicago/Turabian StyleManuel Alonso Dos Santos; Manuel J. Sánchez-Franco; Vicente Prado Gascó. 2020. "The effect of articulated sports sponsorship on recall and visual attention to the brand." International Journal of Sports Marketing and Sponsorship 22, no. 3: 493-506.
Purpose The aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement. Design/methodology/approach A self-report online survey was carried out after the 2018 FIFA World Cup in Russia. Responses were received from 422 individuals in 21 countries. The leverage scale was validated using exploratory factor analysis. Then, partial least squares–structural equation modeling was employed to examine the validity and reliability of the scales and test the structural model. Finally, multigroup analysis was used to examine how involvement moderates the influence of leverage. Findings Attitudes toward sponsorship and purchase intention are influenced by the perceived leverage and quality of the product. The multigroup analysis shows that perceived leverage does not influence the attitudes of individuals with low involvement. The influence of perceived leverage on perceived product quality is greater in individuals with high involvement. Research limitations/implications Sponsors should use collateral marketing strategies to target specific segments of individuals with high and low involvement separately. Showcasing the sponsoring products of brands renowned for their high quality could positively influence the results of sponsorship. Originality/value This article contributes to the sponsorship literature by exploring how sponsors can capitalize on collateral marketing actions. It also contributes to the theory of image transfer by exploring how perceived product quality can influence the effectiveness of sponsorship.
Manuel Alonso Dos Santos; Ferran Calabuig Moreno; Vicente Prado Gascó; Jonathan Cuevas Lizama. The effect of quality and leverage on the image transfer model: the moderating role of involvement. International Journal of Sports Marketing and Sponsorship 2020, 22, 353 -368.
AMA StyleManuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas Lizama. The effect of quality and leverage on the image transfer model: the moderating role of involvement. International Journal of Sports Marketing and Sponsorship. 2020; 22 (2):353-368.
Chicago/Turabian StyleManuel Alonso Dos Santos; Ferran Calabuig Moreno; Vicente Prado Gascó; Jonathan Cuevas Lizama. 2020. "The effect of quality and leverage on the image transfer model: the moderating role of involvement." International Journal of Sports Marketing and Sponsorship 22, no. 2: 353-368.
The aim of this article is to review the emerging research on entrepreneurial ecosystems and knowledge spillovers in general, and in the sport field in particular through bibliometric and content analysis. Thus, a bibliometric analysis of the articles published on the Web of Science has been performed. In the general field, a total of 31 articles were found, while in the sport field, the number was very limited. The evolution of papers published by year, country, and journal were analysed in both fields. Moreover, author co-occurrence analysis and bibliographic coupling were performed for the general field. Then, the content of the articles was analysed to identify the main topics within these research fields. The results highlight that both fields are novel areas of research, with the general field exhibiting great growth, while the sport field is still in its infancy. Finally, future avenues for these fields of research are presented.
Ferran Calabuig-Moreno; Maria Huertas Gonzalez-Serrano; Manuel Alonso-Dos-Santos; Ana María Gómez-Tafalla. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis. Knowledge Management Research & Practice 2020, 19, 65 -83.
AMA StyleFerran Calabuig-Moreno, Maria Huertas Gonzalez-Serrano, Manuel Alonso-Dos-Santos, Ana María Gómez-Tafalla. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis. Knowledge Management Research & Practice. 2020; 19 (1):65-83.
Chicago/Turabian StyleFerran Calabuig-Moreno; Maria Huertas Gonzalez-Serrano; Manuel Alonso-Dos-Santos; Ana María Gómez-Tafalla. 2020. "Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis." Knowledge Management Research & Practice 19, no. 1: 65-83.
M. Alonso-Dos-Santos; Y. Soto-Fuentes; V. A. Valderrama-Palma. Determinants of Mobile Banking Users’ Loyalty. Journal of Promotion Management 2020, 26, 615 -633.
AMA StyleM. Alonso-Dos-Santos, Y. Soto-Fuentes, V. A. Valderrama-Palma. Determinants of Mobile Banking Users’ Loyalty. Journal of Promotion Management. 2020; 26 (5):615-633.
Chicago/Turabian StyleM. Alonso-Dos-Santos; Y. Soto-Fuentes; V. A. Valderrama-Palma. 2020. "Determinants of Mobile Banking Users’ Loyalty." Journal of Promotion Management 26, no. 5: 615-633.
The aim of this work is to analyse the commitment to running among urban runners by identifying groups regarding commitment to this sport and by defining their sociodemographic profile and their sports habits. A sample of 1806 participants in popular urban races in the city of Valencia was interviewed using an 11-item questionnaire on commitment to running, sociodemographic characteristics, and sports habits. The psychometric properties of the running-commitment scale allowed for the identification of two factors in commitment to running: enthusiasm for running (6 items) and affliction from running (5 items). Subsequently, a cluster analysis combining hierarchical and non-hierarchical methods was performed, identifying three groups of runners: highly committed (n = 650), moderately committed (n = 749), and slightly committed (n = 407). Highly committed runners positively rate all aspects of running enthusiasm (M = 4.15), while moderately committed runners show a more neutral attitude (M = 3.41) and slightly committed runners disagree on these aspects (M = 2.41). Both highly (M = 1.32) and moderately (M = 2.04) committed runners disagree on the affliction-related aspects of running, while slightly committed runners show a trend towards neutrality on some affliction indicators. The variables referring to age, level of studies, sports habits, and running addiction contributed to differentiating the identified groups.
David Parra-Camacho; Manuel Alonso Dos Santos; María Huertas González-Serrano. Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles. International Journal of Environmental Research and Public Health 2020, 17, 925 .
AMA StyleDavid Parra-Camacho, Manuel Alonso Dos Santos, María Huertas González-Serrano. Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles. International Journal of Environmental Research and Public Health. 2020; 17 (3):925.
Chicago/Turabian StyleDavid Parra-Camacho; Manuel Alonso Dos Santos; María Huertas González-Serrano. 2020. "Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles." International Journal of Environmental Research and Public Health 17, no. 3: 925.
The number of sports firms has grown in recent years, along with the emergence in this sector of so-called lifestyle entrepreneurs. However, although some research has been done to analyse and understand this type of entrepreneur in the sports sector, relatively little is known about them or the factors that affect the performance (objective and subjective) and the continuity of their firms (intention to operate the firm for a long time). Therefore, the objectives of the current study are to discover what combinations of corporate social responsibility behaviours and lifestyle-oriented motivations generate high and low levels of objective and subjective performance for these sports lifestyle entrepreneurs and to analyse whether objective and subjective performance are related to their intention to operate their firm for a long time. To this end, a questionnaire was administered to different owners of multi-adventure sport firms at both the national and international levels. Then, a qualitative comparative analysis (QCA) methodology was used to analyse the data. The results show that the combinations of conditions required to reach objective and subjective performance are different and that lifestyle-oriented motivation is of particular importance for subjective performance. Moreover, only subjective performance was related to the intention to operate the firm for a long time. Thus, these results help to better understand the lifestyle entrepreneurs in the sports sector by clarifying which factors influence the performance of these types of firms. Finally, some theoretical and practical implications are presented for policy makers in the sports sector.
María Huertas González-Serrano; Josep Crespo Hervás; Irena Valantine; Manuel Alonso Dos-Santos; Ferran Calabuig Moreno. Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance. International Entrepreneurship and Management Journal 2020, 16, 935 -959.
AMA StyleMaría Huertas González-Serrano, Josep Crespo Hervás, Irena Valantine, Manuel Alonso Dos-Santos, Ferran Calabuig Moreno. Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance. International Entrepreneurship and Management Journal. 2020; 16 (3):935-959.
Chicago/Turabian StyleMaría Huertas González-Serrano; Josep Crespo Hervás; Irena Valantine; Manuel Alonso Dos-Santos; Ferran Calabuig Moreno. 2020. "Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance." International Entrepreneurship and Management Journal 16, no. 3: 935-959.
Studies have shown that exposure to sponsorship can influence behavior. However, evidence of the effectiveness of sports advertising and its influence on alcohol consumption is inconclusive. The goal of this research is to examine whether sponsorship by alcohol products receives the same attention as sponsorship by nonalcohol products depending on their congruence and the way they influence the intention to consume. Using sports posters, an experiment was performed to measure attention through eye‐tracking. The results show that attention paid to alcohol brands is no greater than the attention paid to incongruent brands and is no different from the attention paid to congruent brands, regardless of gender and sporting discipline. Attention paid to sponsors has no influence on the intention to consume. These results show the need for further research on the effectiveness of sponsorship and its relationship with alcohol consumption.
Manuel Alonso Dos Santos; Carlos Pérez Campos; Josep Crespo Hervás. The effectiveness of advertising alcohol products in sports sponsorship. Psychology & Marketing 2020, 37, 556 -563.
AMA StyleManuel Alonso Dos Santos, Carlos Pérez Campos, Josep Crespo Hervás. The effectiveness of advertising alcohol products in sports sponsorship. Psychology & Marketing. 2020; 37 (4):556-563.
Chicago/Turabian StyleManuel Alonso Dos Santos; Carlos Pérez Campos; Josep Crespo Hervás. 2020. "The effectiveness of advertising alcohol products in sports sponsorship." Psychology & Marketing 37, no. 4: 556-563.
Manuel Alonso Dos Santos; Ferran Calabuig Moreno. Management, marketing and economy in sports organizations. Sport in Society 2019, 23, 175 -179.
AMA StyleManuel Alonso Dos Santos, Ferran Calabuig Moreno. Management, marketing and economy in sports organizations. Sport in Society. 2019; 23 (2):175-179.
Chicago/Turabian StyleManuel Alonso Dos Santos; Ferran Calabuig Moreno. 2019. "Management, marketing and economy in sports organizations." Sport in Society 23, no. 2: 175-179.
This study explores the antecedents of usage intentions to use Facebook commerce from an asymmetric point of view. The methodology consists of qualitative comparative analysis (QCA) asymmetric methods as well as structural equation methods (SEM). This study employs the SEM partial least squares analysis method to validate existing theories that examine the relationships between variables such as electronic word-of-mouth (eWOM), trust, perceived value, and usability of the new technology discussed in this study. The results from the fuzzy-set QCA show that not all the variables are necessary conditions for influencing F-commerce usage intention, with the variables of usability × perceived value × trust being the most important for obtaining valid and useful results, while in SEM analysis, trust, perceived value and eWOM have been shown to be influential variables in usage intentions. The novelty of this study has to do with an analysis of a growing context such as e-commerce through Facebook, in order to contribute to its understanding so that such information is useful for the management of this context of social networks, for a better use in terms of trade, improving the effectiveness and efficiencies of management decisions.
M. Alonso-Dos-Santos; M. Alguacil Jiménez; E. Carvajal-Trujillo. Facebook commerce usage intention: a symmetric and asymmetric approach. Information Technology and Management 2019, 21, 145 -156.
AMA StyleM. Alonso-Dos-Santos, M. Alguacil Jiménez, E. Carvajal-Trujillo. Facebook commerce usage intention: a symmetric and asymmetric approach. Information Technology and Management. 2019; 21 (3):145-156.
Chicago/Turabian StyleM. Alonso-Dos-Santos; M. Alguacil Jiménez; E. Carvajal-Trujillo. 2019. "Facebook commerce usage intention: a symmetric and asymmetric approach." Information Technology and Management 21, no. 3: 145-156.
Purpose The purpose of this paper is to examine the influence of congruence (perceived and effective) and the level of visual attention towards sponsors on recall and purchase intention in sports sponsorship by applying neurophysiological measures. Design/methodology/approach This study is part of neuromarketing research applied to sports. The experiment entails eye tracking with 111 men and 129 women (n=24) with 24 sports posters of three different disciplines (sailing, tennis and F1), varying the congruence, the number of sponsors and the position (2×2×2). The data are analyzed via analysis of covariance and regression using ordinary least squares. Findings Brand recall is influenced by the number of sponsors present on the poster and by the time of fixation. Effective and perceived congruence covariance the purchase intention, but the full time of fixation on the sponsor does not. The latter only, purchase intention indirectly. Practical implications The results enable managers to implement better poster designs and sponsors to have objective measures of sponsorship. Originality/value There are few studies that analyze print media in sponsorship using neurophysiological techniques. This research is a pioneer in considering attention to sports posters to examine recall and purchase intention.
Manuel Alonso Dos Santos; Ferran Calabuig Moreno; Josep Crespo-Hervás. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising. International Journal of Sports Marketing and Sponsorship 2019, 20, 617 -633.
AMA StyleManuel Alonso Dos Santos, Ferran Calabuig Moreno, Josep Crespo-Hervás. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising. International Journal of Sports Marketing and Sponsorship. 2019; 20 (4):617-633.
Chicago/Turabian StyleManuel Alonso Dos Santos; Ferran Calabuig Moreno; Josep Crespo-Hervás. 2019. "Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising." International Journal of Sports Marketing and Sponsorship 20, no. 4: 617-633.
Family firms’ risk-taking behaviour is central to these firms’ ability to recover from major loses after a natural disaster. Natural disasters pose a threat to family firms’ continuity, a primary goal for this type of firm. Accordingly, it is necessary to understand how socioemotional wealth importance and entrepreneurial orientation interact to influence family firms’ ownership risk, performance hazard risk and control risk in a post-disaster scenario. Using a sample of family firms from the Bío-Bío region in Chile, which was devastated by a massive earthquake in 2010, we performed partial least squares structural equation modelling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-SEM results partially support our hypotheses. The fsQCA results provide three, six and seven causal configurations that explain 34%, 67% and 72% of ownership risk, performance hazard risk and control risk, respectively. This article shows that the interaction between socioemotional wealth importance and entrepreneurial orientation is important to explain risk-taking behaviour by family firms in a post-disaster scenario.
Orlando Llanos-Contreras; Manuel Alonso-Dos-Santos; Domingo Ribeiro-Soriano. Entrepreneurship and risk-taking in a post-disaster scenario. International Entrepreneurship and Management Journal 2019, 16, 221 -237.
AMA StyleOrlando Llanos-Contreras, Manuel Alonso-Dos-Santos, Domingo Ribeiro-Soriano. Entrepreneurship and risk-taking in a post-disaster scenario. International Entrepreneurship and Management Journal. 2019; 16 (1):221-237.
Chicago/Turabian StyleOrlando Llanos-Contreras; Manuel Alonso-Dos-Santos; Domingo Ribeiro-Soriano. 2019. "Entrepreneurship and risk-taking in a post-disaster scenario." International Entrepreneurship and Management Journal 16, no. 1: 221-237.
In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success. We explore how both factors influence fans’ intentions to purchase sponsors’ products. This study is based in survey data collected from fans during the FIFA 2018 World Cup. Findings from this study contribute to the literature in three ways. First, we find evidence that patriotism has a positive effect on fans’ attitudes and behaviours toward sponsors. Second, we operationalize fans’ fulfilment of sponsorship activation, as a fan’s engagement response to a sponsor’s social media marketing communications, to reveal if it has positive effects on attitudes and behaviours toward sponsors. Third, we discuss several aspects that sponsors might want to consider when deciding to sponsor major sporting events, they can adjust their marketing strategy to generate stronger revenues from product sales.
Manuel Alonso Dos Santos; Franklin Velasco Vizcaíno; Carlos Pérez Campos. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society 2019, 23, 280 -295.
AMA StyleManuel Alonso Dos Santos, Franklin Velasco Vizcaíno, Carlos Pérez Campos. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society. 2019; 23 (2):280-295.
Chicago/Turabian StyleManuel Alonso Dos Santos; Franklin Velasco Vizcaíno; Carlos Pérez Campos. 2019. "The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process." Sport in Society 23, no. 2: 280-295.
The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and family firms’ identity communication through websites on consumer responses. This research conducted an experiment using an eye‐tracking technique measuring attention to family and nonfamily corporate websites. The procedure involved 120 participants. Consistent with the image transfer theory, family firms’ identity through websites positively impacts attitude toward the website and intention to buy. Additionally, the attitude toward the website affects the relationship between family firms’ identity through websites and the intention to buy. In line with the elaboration likelihood model, consumers’ product involvement negatively impacts the relationship between family firms’ identity through websites and intention to buy.
Manuel Alonso‐Dos‐Santos; Orlando Llanos‐Contreras; Pablo Farías. Family firms’ identity communication and consumers’ product involvement impact on consumer response. Psychology & Marketing 2019, 36, 791 -798.
AMA StyleManuel Alonso‐Dos‐Santos, Orlando Llanos‐Contreras, Pablo Farías. Family firms’ identity communication and consumers’ product involvement impact on consumer response. Psychology & Marketing. 2019; 36 (8):791-798.
Chicago/Turabian StyleManuel Alonso‐Dos‐Santos; Orlando Llanos‐Contreras; Pablo Farías. 2019. "Family firms’ identity communication and consumers’ product involvement impact on consumer response." Psychology & Marketing 36, no. 8: 791-798.
The main purpose of this article is to map determinant attributes that define and enable financial sustainability in sport non-governmental organizations associated with international development (SNGDOs). An exploratory case study examined through a two staged mixed approach the 48 organizations, chosen by FIFA Foundation to participate at the 2018 World Cup Russia 2018 Social Festival, mirroring football from a different dimension, distant to the competitive perceptions normally assigned to this sport. The main outcome was to note that Global South countries SNGDOs´ financial sustainability is dependent on international aid agencies funds whilst in the Global North there is higher leverage on corporate partnerships. Financial sustainability should not be seen as an isolated topic in the management agenda of SNGDOs in the quest of new sources of income. This is rather a process of construction and assessment that implies on the one hand a wider approach on stakeholder expectations and on the other an overall strategical re-definition towards collaborative value creation. In view of the broad extension of nonprofit organizations, this study contributes to the still unexplored field of sport for development. Moreover, this academic exercise proposes a critical view of contrasting results through dependency theory. Some biases may exist within the consideration of a particular context, and the specificities of the examined organizations in the case study.
Mauricio Javier Córdova Paredes; Ferran Calabuig Moreno; Manuel Alonso Dos Santos. Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants. Sustainability 2019, 11, 1411 .
AMA StyleMauricio Javier Córdova Paredes, Ferran Calabuig Moreno, Manuel Alonso Dos Santos. Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants. Sustainability. 2019; 11 (5):1411.
Chicago/Turabian StyleMauricio Javier Córdova Paredes; Ferran Calabuig Moreno; Manuel Alonso Dos Santos. 2019. "Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants." Sustainability 11, no. 5: 1411.
Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This study uses eye tracking to measure the effectiveness of sporting event posters and proposes considering the level of the viewer's attention as an indicator. This research involves a factorial experiment based on the following variables: congruence, the number of sponsors, and placement of the sponsor's advertisement in a sporting event poster. The results indicate that sponsors positioned in the poster's area of action receive more attention. However, we were unable to prove that congruent sponsors receive more attention, as claimed in the literature. This result could be due to a situation of blindness towards the sponsor. The conclusion section of this paper discusses theoretical conclusions and potential managerial actions.
Manuel Alonso Dos Santos; Ferran Calabuig Moreno; Manuel Sánchez Franco. Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior 2019, 200, 159 -165.
AMA StyleManuel Alonso Dos Santos, Ferran Calabuig Moreno, Manuel Sánchez Franco. Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior. 2019; 200 ():159-165.
Chicago/Turabian StyleManuel Alonso Dos Santos; Ferran Calabuig Moreno; Manuel Sánchez Franco. 2019. "Congruence and placement in sponsorship: An eye-tracking application." Physiology & Behavior 200, no. : 159-165.