This study examines how Generation Z’s digital practices on TikTok and Instagram shape their music festival experiences, focusing on event perception, engagement, and the development of collective identity. The aim is to identify key factors connecting online and offline aspects of festival participation. The research adopts a quantitative approach based on an online survey of 248 respondents born between 1995 and 2010 from various regions of Serbia. Data were analyzed in SPSS 26.0 using Spearman correlation, quantile regression, and the Mann–Whitney test. Given the exploratory nature of the study, the findings should be interpreted accordingly. Findings show that frequent social media use has a positive but limited effect on how important these platforms are perceived for the festival experience. However, user-generated content created by attendees plays a more significant role in shaping engagement and attitudes than influencer content. Influencer credibility also influences how festivals are interpreted digitally. The interplay between online interaction and offline participation motivates content sharing and reinforces a sense of community. Overall, the study concludes that social media and digital narratives are central to Generation Z’s festival experience. Authentic, attendee-created content strongly contributes to collective identity, helping bridge digital and physical dimensions—insights valuable for festival organizers, influencers, and cultural tourism.

In the XXI century, one of the trends in tourism as a leading service sector is Internet usage. The aim of this paper is to examine whether the use of the Internet (by companies and individuals) has a different impact on domestic and inbound tourism demand in the European Union for the 2010-2019 period. The results of the research indicate that the Internet usage by companies has an important positive impact on the domestic and inbound tourism expenditure in developed and transition countries in European Union while the Internet usage by individuals has an important negative impact only on the domestic tourism expenditure in transition countries in European Union. At the same time, results show that Internet usage by companies has a higher impact on domestic tourism expenditure than on inbound tourism expenditure in developed and transition countries.

This study examines how Generation Z’s digital practices on TikTok and Instagram shape their music festival experiences, focusing on event perception, engagement, and the development of collective identity. The aim is to identify key factors connecting online and offline aspects of festival participation. The research adopts a quantitative approach based on an online survey of 248 respondents born between 1995 and 2010 from various regions of Serbia. Data were analysed in SPSS 26.0 using Spearman correlation, quantile regression, and the Mann–Whitney test. Findings show that frequent social media use has a positive but limited effect on how important these platforms are perceived for the festival experience. However, user-generated content created by attendees plays a more significant role in shaping engagement and attitudes than influencer content. Influencer credibility also influences how festivals are interpreted digitally. The interplay between online interaction and offline participation motivates content sharing and reinforces a sense of community. Overall, the study concludes that social media and digital narratives are central to Generation Z’s festival experience. Authentic, attendee-created content strongly contributes to collective identity, helping bridge digital and physical dimensions – insights valuable for festival organisers, influencers, and cultural tourism.

Gastronomic festivals play an important role in the development of tourist destinations by strengthening destination image, competitiveness, and visitor loyalty. This study examines how the perceived quality of the gastronomic festival Belmužijada influences visitor satisfaction, behavioral intentions (recommendation and revisit intentions), and the destination image of Svrljig. The research is based on a quantitative approach using a standardized questionnaire. The collected data were analyzed in SPSS through descriptive statistics, a one-sample t-test, Pearson correlation, and regression analyses. The reliability of the measurement scales was confirmed using Cronbach’s alpha coefficient. The results indicate that visitors perceive Belmužijada as an authentic gastronomic experience that contributes to the preservation of local tradition and culture. The perceived quality of the gastronomic offer and festival organization has a statistically significant positive effect on visitor satisfaction, which further influences their willingness to recommend the festival. In addition, the perceived positive impact of the festival on destination image significantly affects revisit intention. The findings highlight the importance of gastronomic festivals in shaping destination image and fostering visitor loyalty, particularly in rural and less developed tourism areas.

This paper examines the relationship between perceived event quality and visitor loyalty in the context of a river-based sport tourism event. This study examines visitors at the Danube Regatta in Negotin, a small-scale sport-tourism event integrated into the international Danube International Regatta. Drawing on event quality and experience economy frameworks, the study analyses the effects of four dimensions of perceived quality-organizational arrangements, program and atmosphere, environmental care, and infrastructure on visitors’ loyalty, operationalized through revisit intention and recommendation. The authors collected data through an on-site survey of 217 event visitors during the 2025 edition of the event. The analysis employed descriptive statistics, Spearman’s correlation, multiple linear regression, and cluster analysis (K-means). The results show that program and atmosphere represent the strongest predictors of visitor loyalty (β = 0.734, p < 0.001), confirming the dominant role of experiential elements. Organizational arrangements (β = 0.196, p < 0.01) and infrastructure (β = 0.203, p < 0.01) also exert statistically significant positive effects, suggesting their role as supporting conditions rather than primary drivers of loyalty. In contrast, perceived environmental care has a statistically significant negative effect (β = −0.240, p < 0.01), indicating a potentially complex sustainability-related relationship whereby perceived shortcomings in environmental practices reduce loyalty intentions. Cluster analysis identified four distinct visitor segments, highlighting heterogeneous visitor behavior motives and behavioral patterns among event participants. The findings add to the existing literature by providing empirical support for a multidimensional event quality–visitor loyalty framework in the context of small-scale river-based sport events. The study highlights the primacy of experiential components while emphasizing the need for more visible and effective environmental management practices in nature-based events.