This paper aims to examine willingness to accept artificial intelligence (AI) devices, focusing on the so-called Gen Z population. This study presumes that specific knowledge of a business process is important for AI adoption in hospitality services. A research model, grounded in the artificially intelligent device use acceptance (AIDUA) framework, used data collected from 786 respondents. The model was tested using PLS-SEM methodology. The modified framework was supported by Gen Z, with hedonic motivation having the greatest effect on Gen Z members’ emotions and their willingness to use AI devices in hospitality. The frequency of smartphone usage played a significant moderating role between the perceived effort of AI usage and emotions. This study helps AI designers and business managers when designing and implementing AI devices in a hospitality environment. Based on this study’s findings, policymakers and educational institutions can try to advance their curricula, emphasizing the importance of new technologies.

Sport-tourism events create a broad spectrum of impacts on and for host communities. However, sustainable sport-tourism events, which emphasize positive impacts, and minimize negative impacts, do not arise by chance—they need careful planning and implementation. This paper aims to review and systematize a wide spectrum of social impacts that outdoor sport-tourism events create from the perspective of key stakeholders and addresses strategic planning elements necessary for achieving event sustainability. To reach its objectives, the authors examined the Web of Science Core Collection (WoSCC) database, searching for relevant scientific papers focusing primarily on the impacts and legacy of sport events, strategic planning elements, and attributes necessary for achieving sustainability through a systematic quantitative review and content analysis. The results indicate that the relevant literature mostly focuses on economic impacts, followed by social and environmental impacts. Most studies focus on Europe and Asia, with the Olympic Games and FIFA World Cups being the most popular type of event studied. To systemize event and destination strategic elements and attributes for achieving sustainability, this study considers eight categories: social, cultural, organizational, logistic, communication, economic, tourism, and environmental. This paper identifies the main research gaps, proposes a new holistic sport-tourism events research agenda and provides recommendations so that organizers can avoid planning, organizing, financing mistakes and better leverage future sporting events.

Large-scale sport events help attract a wide range of attendees, resulting in various implications for the host community. This paper is concerned with understanding the legacy of the 13th EHF European Handball Championship, held in Croatia in January 2018, by assessing the event’s economic and social benefits and costs. Drawing on the Social Exchange Theory, it also examines if any significant differences exist between host city residents and non-host city residents regarding their perceived impacts of this event on the host cities. The number of impacts was reduced by Exploratory Factor Analysis. Differences between host city and non-host city residents were examined by an independent samples t-test. The results suggest that community development and pride, security risks, traffic problems, economic benefits, environmental concerns, and economic costs are the main impact dimensions. Non-host city residents expressed a higher level of agreement with most of the impacts, but significant differences exist primarily within the dimensions of community development and pride, economic benefits, traffic problems, and environmental concerns. These findings could benefit event planners and sport marketers when trying to acquire community-wide support and to better understand how residents perceive both the positive and negative impacts that events generate.

Sports and events play an important role in local identity building and creating a sense of community that encourages participation and increases social capital. Rural communities are specific areas with special needs and can face challenges and restraints when it comes to event organisation. The purpose of this paper is to identify organisational challenges and analyse the potential to achieving long-term sustainable social and economic outcomes linked to small-scale sports events in rural communities. Organisational challenges of rural communities in terms of organising sport events are examined and discussed using the framework of event leveraging developed by O’Brien and Chalip. This methodology is applied and discussed to a case study focusing on small-scale winter sport events in rural Croatia. Semi-structured interviews with local organisers were conducted in order to collect data on the overall event organisation and management, local coordination, role of community stakeholders and challenges facing strategic planning, with the intent to identify objectives for future events. Results were discussed independently and in the context of the leverage framework, with reflection on its applicability to rural communities as the event organisers. Recommendations are provided based on critical insight from the literature and are oriented on how to streamline the process of organising, delivering and managing of events in remote rural communities. Finally, the idea of inter-community organisation is proposed to ensure long-term social and economic benefits and to address the existing issues of overlapping of stakeholder categories, mixed objectives, distrust among stakeholders and inefficiently used local resources.