Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effective and profitable in e-commerce and how entrepreneurs can make AI technology to assist in achieving their business goals. In this regard, an online survey was conducted from the online purchasers of e-commerce firms. The Partial Least Square (PLS) Smart was used to examine the data. The broadly used TAM was identified as an appropriate hypothetical model for studying the acceptance of AI technology in e-commerce. The findings of this study show that Subjective Norms positively impact Perceived Usefulness (PU) and Pursued Ease of Use (PEU), trust has a positive effect on PEU, and PEU positively impacts PU and attitudes toward use. Similarly, PU also has a positive effect on attitudes toward use and intention to use. Furthermore, the findings do not support the impact of Trust on PU and attitudes towards behavioural intention to use. Lastly, behavioural intention to use positively impacted the actual use of AI technology. This study adds theoretical and practical knowledge for adopting the TAM model in the E-commerce sector. It helps entrepreneurs to implement the TAM model in their business to use AI in a better and more appropriate way.

The traditional supply chain system included smart objects to enhance intelligence, automation capabilities, and intelligent decision-making. Internet of Things (IoT) technologies are providing unprecedented opportunities to enhance efficiency and reduce the cost of the existing system of the supply chain. This article aims to study the prevailing supply chain system and explore the benefits obtained after smart objects and embedded networks of IoT are implanted. Short-range communication technologies, radio frequency identification (RFID), middleware, and cloud computing are extensively comprehended to conceptualize the smart supply chain management system. Moreover, manufacturers are achieving maximum benefits in terms of safety, cost, intelligent management of inventory, and decision-making. This study also offers concepts of smart carriage, loading/unloading, transportation, warehousing, and packaging for the secure distribution of products. Furthermore, the tracking of customers to convince them to make more purchases and the modification of shops with the assistance of the Internet of Things are thoroughly idealized.

Artificial intelligence (AI) is emerging as a disruptive force in many sectors, and using it in accounting isn’t an exception. This conceptual paper explores the role of AI in accounting, for financial reporting, auditing, and financial decision-making and provides accountants an opportunity to improve efficiency, accuracy, and decision support. AI, through data analytics, algorithms, automation, etc. has an important role in the field of accounting with some challenges also. The study also highlights the implications of AI in accounting for achieving several Sustainable Development Goals (SDGs). Firstly, AI-driven automation can restructure financial activities, reducing time and resource consumption, and contributing to SDG 8 (Decent Work and Economic Growth). In addition, by providing real-time data analysis, AI empowers businesses to make sustainable decisions based on real-time data, aligning with SDG 9 (Industry, Innovation, and Infrastructure) and SDG-16 (Peace, Justice, and Strong Institutions) and SDG 17 (Partnerships for the Goals). The paper has implications for policy makers, technology developers, financial institutions and business firms.

Sustainability is one of the fastest-growing research areas globally. Irrespective of industry and economic activity, it is the need of the day. This study examines the impact of green process innovation and green production on sustainability in Pakistan and India’s cement and plastic manufacturing industries. The study also addresses the moderating role of environmental awareness, which increases the effect of green productivity and green innovation towards sustainability. The research is based on a quantitative approach to addressing the issue in question. Primary data were collected via a closed-ended questionnaire from 657 employees of Pakistan and India’s plastic and cement manufacturing industries, and were analyzed via partial least square structural equation modeling via SmartPLS. The findings show that green productivity and green process innovation have a significant impact on sustainability, while environmental awareness also plays a significant role in sustainable practices in the cement and plastic manufacturing industries of Pakistan and India. The results are helpful for policymakers, industries, and other governmental and non-governmental organizations to ensure sustainability through green process innovation, green productivity, and environmental awareness.

The study investigates the relationship between green production, green technology, waste reduction, energy use, and sustainability. A Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was used for analysis. The data was collected from a sample of companies in the textile industry. The results suggest that green production and technology positively and significantly affect waste reduction and energy use, which mediates the positive relationship between these two factors and sustainability. This study concludes that green production and technology are critical drivers of sustainability and emphasizes the need to prioritize waste reduction and energy use in sustainable manufacturing practices. The study has practical and managerial implications in all production or manufacturing industries and provides a guideline for managers and policymakers to ensure sustainability.