The topic of green innovation (GI) has increasingly attained organizational relevance due to its contribution to the satisfaction of environmental needs while concurrently enabling companies to differentiate themselves from their competitors, and hence attain sustainable competitive advantages. In this context, we conducted a detailed analysis of 618 papers on green innovation from the Web of Science (WoS) database for the 1971–2015 period. This paper develops a bibliometric analysis with the aim of assessing the key papers in the field and identifying the most substantive contributions to the literature. This study presents the following findings: (i) the chronological development of the discipline; (ii) the research trends and popular issues in this field; (iii) the antecedent variables acting as key drivers of GI in these studies; and (iv) the main outcomes of GI. Therefore, this paper provides the past, the present and the potential future of this specific topic and serves as an orientation and guide for researchers who are new to the topic of GI; it also enhances their knowledge concerning which journals, authors and articles they may consult while creating their theoretical framework or designing future research models.