Alexandra Cortez-Odoñez

Ms. Alexandra Cortez-Odoñez

orcid

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 August 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
Chang Won LeeChang Won Lee
Chang Won Lee
This study reviews the relationship between customer perception factors and AI-enabled customer experience in the Ecuadorian banking industry. The study employs a self-designed online questionnaire with five factors for customer perception (convenience in use, personalization, trust, customer loyalty, and customer satisfaction) and two categories for AI-enabled customer experience (AI-hedonic customer experience and AI-recognition customer service). The final valid dataset consisted of 226 questionnaires. The data analysis and the hypotheses tests were conducted using SPSS 26 and structural equation modeling, respectively. The main findings displayed that all five customer perception factors (individual and joint effect) have a positive and significant effect (at least at the 5% level) on AI-enabled customer experience, AI-hedonic customer experience, and AI-recognition customer service in the Ecuadorian banking industry. Study results are aligned with previous findings from other countries, particularly the banking environment in the United Kingdom, Canada, Nigeria, and Vietnam. The AI techniques involved in the financial sector increase the valuation of customer experience due to AI algorithms recollecting, processing, and analyzing customer behavior. This study contributes a complete statistical and econometric model for determinants of AI-enabled customer experience. The main limitations of the study are that, in the analysis of the most demanded AI financial services, not all services and products are included and the inexistence of a customer perception index. For upcoming research, the authors recommend performing a longitudinal study using quantitative data to measure the effect of AI-enabled customer experience on the Ecuadorian banks’ performance.

12 March 2025 in Sustainability
Verified
Journal Article
Open access
PDF file
Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
JRJairo Rivera
Jairo Rivera
Chang Won LeeChang Won Lee
Chang Won Lee
This study explores the determinants of financial literacy (FL) and the relationship between FL, financial inclusion (FI), and financial well-being (FW-B) in the Ecuadorian banking industry. It also tests the moderating role of digital literacy (DL) on the relationship between FL-FI, FL-FW-B, and FI-FW-B. This study employs a self-designed online questionnaire with a structural equation model to prove the relationship between variables. Among 321 collected data, the final valid dataset consisted of 294 registers. The main findings revealed that (i) financial behavior (FB), financial attitudes (FA), and financial skills (FS) have a significant and positive influence over FL, (ii) FL positively affects FI and FW-B, (iii) FI has a positive and significant relationship with FW-B, and (iv) DL does not moderate the relationship between variables, given DL depends on socio-economic factors (especially educational aspects) and the degree of technology and innovation adopted by digital banking customers. Study results are aligned with previous studies in the United States, India, Greece, and Finland. This study contributes to the research by offering a complete view of the importance of transcendence of the presence of FL in educational programs to improve the FI, financial development, and FW-B of banking customers. The study limitation is the absence of the FL index in the Ecuadorian environment. For future research, the study recommends performing a longitudinal study of FL and FI and including different statuses and categories to test the econometric model.

10 September 2024 in Heliyon
Verified
Journal Article
Open access
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
PVPere-Pau Vázquez
Pere-Pau Vázquez
JSJosep A. Sanchez-Espigares
Josep A. Sanchez-Espigares
During the last few years, Bike Sharing Systems (BSS) have become a popular means of transportation in several cities across the world, owing to their low costs and associated advantages. Citizens have adopted these systems as they help improve their health and contribute to creating more sustainable cities. However, customer satisfaction and the willingness to use the systems are directly affected by the ease of access to the docking stations and finding available bikes or slots. Therefore, system operators and managers' major responsibilities focus on urban and transport planning by improving the rebalancing operations of their BSS. Many approaches can be considered to overcome the unbalanced station problem, but predicting the number of arrivals and departures at the docking stations has been proven to be one of the most efficient. In this paper, we study the features that influence the prediction of bikes' arrivals and departures in Barcelona BSS, using a Random Forest model and a one-year data period. We considered features related to the weather, the stations' characteristics, and the facilities available within a 200-meter diameter of each station, called spatial features. The results indicate that features related to specific months, as well as temperature, pressure, altitude, and holidays, have a strong influence on the model, while spatial features have a small impact on the prediction results.

27 June 2023 in Preprints.org
Verified
Preprint
Open access
PDF file
Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
Chang Won LeeChang Won Lee
Chang Won Lee
This manuscript reviews the relationship between customer perception factors and AI-enabled customer experience in the Ecuadorian banking industry. The study employs a self-designed online questionnaire with five factors for customer perception (convenience in use, personalization, trust, customer loyalty, and customer satisfaction) and two categories for AI-enabled customer experience (AI-hedonic customer experience and AI-recognition customer service). The final valid dataset consisted of 226 questionnaires. The data analyses and the hypotheses tests were done using SPSS 26 and structural equation modeling, respectively. The main findings displayed that all five customer perception factors have a positive and significant effect on AI-enabled customer experience in the Ecuadorian banking industry. Study results are aligned with previous findings from other countries, particularly the banking environment in the United Kingdom, Canada, Nigeria, and Vietnam. The AI techniques involved in the financial sector increase the valuation of customer experience due to AI algorithms recollecting, processing, and analyzing customer behavior. This study contributes with a complete statistical and econometric model for determinants of AI-enabled customer experience. The main restriction of the study is the particular analysis of the most demanded AI financial services (not all services and products are included) and the inexistence of a customer perception index. For upcoming research, the authors recommend performing a longitudinal study using quantitative data to measure the effect of AI-enabled customer experience on the Ecuadorian banks’ performance.

20 July 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
Ana Belén Tulcanaza-PrietoAna Belén Tulcanaza-Prieto
Ana Belén Tulcanaza-Prieto
In recent years, numerous cities around the world have adopted bike sharing systems (BSSs). The increasing popularity of these transportation means is directly related to their eco-friendly and health advantages. Several factors affect how citizens make use of BSS, for instance, the size and configuration of a city, where docking stations are located, the associated prices, and others. Moreover, these systems have different usage patterns that vary according to the month, day, or hour but remain constant when compared yearly. However, the onset of the COVID-19 pandemic modified mobility behaviors as various governments around the world implemented mobility restrictions to avoid the spread of the virus. The objective of this investigation is to determine if the usage patterns of BSSs have changed permanently or if we have recovered pre-pandemic levels and usage patterns. Given the special characteristics of each BSS, this study focuses on Barcelona’s BSS, called Bicing. To understand the impact of other BSSs, the further analysis of each system’s unique characteristics is necessary. The study employs bike usage information from the public open data service maintained by Barcelona City Hall, namely, the Open Data BCN website, from January 2019 to December 2023, and it covers mechanical and electrical bikes with more than 4 million records per month. The results show that usage patterns were similar before and after the pandemic; the usage increased in 2021 and 2022 and stabilized in 2023, registering a rise of 17.5% in Bicing usage from 2021 to 2023. However, bike type preferences have changed for reasons unrelated to the pandemic restrictions. The main limitation of this investigation is the lack of continuity in the data due to a change in the company that provides the service in Barcelona. For future research, data from other transportation means can be used to analyze all communication behavior in this city. Additionally, if data are available, a study by gender and age can be performed and used to improve the system for certain groups.

3 October 2022 in Computers & Graphics
Verified
Journal Article
Open access
ACAlexandra Cortez-Odoñez
Alexandra Cortez-Odoñez
JSJosep A. Sanchez-Espigares
Josep A. Sanchez-Espigares
PVPere-Pau Vázquez
Pere-Pau Vázquez