Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value (perceived customer value) and eco-costs. This provides a prevention-based single indicator for ‘external environmental costs’ in LCA. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common. The question is how can remanufacturing become a viable business solution for mainstream consumer markets. Traditional ‘green’ marketing approaches are not enough: green has a positive, but also negative connotations, so marketing approaches are complex. By using the Eco-efficient Value Creation method, marketing strategies for the roll-out of remanufacturing in mainstream consumer markets, can be revealed. This approach has led to the development of five aspects, which are key to innovative circular business models, for remanufacturing: (1) buyers differ from the buyers of the ‘new product’ (2) quality must be emphasised in all communications (3) risk must be taken away from the buyer (4) top level service is required to convince the buyer (5) a ‘green’ brand may support the remanufactured product image.

In recent years, implementing a circular economy in cities (or “circular cities”) has been proposed by policy makers as a potential solution for achieving sustainability. One strategy for circular cities is to reintroduce manufacturing into urban areas (or “urban manufacturing”), allowing resource flows to be localized at the city scale. However, the extent to which urban manufacturing contributes to circular cities is unclear in existing literature. The purpose of this paper is therefore twofold: to understand whether urban manufacturing could contribute to the circular economy, and to understand the drivers and barriers to circular urban manufacturing. By reviewing existing literature and interviewing experts, we identified the caveats for the contribution of urban manufacturing to circular cities, as well as the spatial, social, and material-related drivers and barriers for circular urban manufacturing.

This paper analyses the user safety of a playground built out of reused blades from a dismantled wind turbine. Located in Rotterdam and designed by the Netherlands architecture firm Superuse Studios, the playground, called “Wikado”, represents an example of the circular economy applied to the built environment. With reused materials, Wikado represents a saving in resources and energy, when compared to a standard playground built with primary materials. Furthermore, the playground creates a unique design experience for its users, who can still recognise the original rotor blades following their transformation into slides, platforms, and tunnels. However, the safety of the playground could be questioned. This paper will analyse the materials and products used in the playground and their condition some years after opening. The analysis focuses on the risks of human health during the use of the playground. It considers the shape and the sharpness of the rotor blades, its components such as glass fibres and epoxy resin. As a result of the analysis, two risk analysis conceptual models help to assess the health concerns regarding the contact with the materials, and some yellow drops leaching from the rotor blades. This analysis informs the contemporary debate concerning the reuse of materials, and more generically, the circular economy applied to the built environment: whether it is recommended and safe to reuse materials for a different function from that which they were originally designed. This paper will explain that in the analysed case study, it can be safe to reuse materials for a different function, but only with the appropriate precautions.

Adopting design approaches that allow products to last multiple use-cycles supports European Commission objectives to reduce greenhouse gas emissions and reduce primary material impacts. Remanufacturing is an example of an appropriate circular strategy and it can be applied in a variety of industries that are intensive materials users. However, most companies have not yet adopted design strategies facilitating remanufacturing at scale. In this paper, we explored how design management can facilitate the implementation of Design for Remanufacturing, based on a literature review and in-depth interviews. Seven companies active in business-to-business markets were interviewed about the design-related opportunities and barriers they see for remanufacturing. We found that access to technical knowledge is not a barrier, whereas integrating this knowledge into the existing design process is. We conclude that design management can contribute to the uptake of Design for Remanufacturing for the following reasons: by making the value of Design for Remanufacturing to the company at large explicit, by building bridges between internal and external stakeholders, and by embedding Design for Remanufacturing into existing processes by means of Key Performance Indicators (KPIs) and roadmaps.