This research delves into the intricate dynamics of travelers’ decision-making processes, particularly their response to the media’s portrayal of environmental risks and the subsequent redirection of their travel choices toward medical destinations (MD). Employing a sophisticated research approach combining path analysis with moderation and multilinear logistic regression models, this study investigates the nuanced factors underlying travelers’ resilience to environmental risks and their propensity to opt for medical destinations. The results of the path analysis reveal a complex network of direct influences of factors from the PPM model (push, pull, and mooring) on choosing a medical destination in the sense that, before moderation, the only significant direct effect on the intention to choose medical destination (MD) was the pull factors. Through moderation, a significant effect of all three factors was achieved, while the direction of influence was changed in the case of push and pull factors. Furthermore, the multinomial logistic regression showed that the respondents prefer to go to a medical destination rather than a rural or urban one after the media emphasis on environmental risks. By integrating these analytical approaches and models, this research advances our understanding of how travelers navigate their choices amid environmental uncertainty. Furthermore, this research sheds light on the pivotal role that these traveler choices play in shaping the sustainability of medical destinations, offering essential insights for stakeholders, policymakers, and researchers navigating the evolving landscape of these destinations.

In the article he authors analyze the key aspects of the crisis of western culture which are revealed in the formation of “civilization of consumption” and create limitation of freedom which has a variant of value orientations choice. At the same time the contradiction between traditional and global value dominants appears and here due to freedom of choice ethical guidelines become situational ones, satisfying utilitarian aims. There appears a condition of instability, leading to “social loneliness”. The only way out for a man is an “imaginable world of a dream”, a virtual reality based on information technologies where a man feels genuine freedom. The authors of the article study transformation of freedom, starting from the antiquity where there appeared the problem of freedom in the slave-holding polices through existentialism and freedom of choice, synergetics of the XXth century where freedom was blend with life of the society, to genuine freedom of virtual reality.

This article examines the use of gamification in the educational process of higher education institutions, as well as its impact on student motivation and the quality of learning. Gamification, as an innovative approach, integrates game elements into curricula, contributing to the creation of a more interactive and engaging learning environment. The study analyzes various gamification tools, such as points, leaderboards, achievements, and virtual rewards, which help increase student engagement and stimulate active participation in learning. Special attention is given to the positive impact of gamification on the development of critical thinking, creativity, and teamwork. The article also presents the results of empirical research confirming the effectiveness of gamification methods in higher education. The necessity for further exploration and implementation of gamification approaches is emphasized, which will enable the creation of more modern and effective educational practices that meet the demands of the times and the interests of students

The article actualizes the issue of socio-cultural dominants in the relationship between teacher and student in the educational space of a modern university. The aim of the article is to analyze the socio-cultural dominants in the educational space, which are a set of values, norms and traditions formed under the influence of social and cultural context, and in turn affect the process of teaching and education. It is important to understand that these dominants may differ significantly from region, country and even a particular educational institution because they determine the way of interaction between all participants of the educational process, influence the teaching style, assessment methods and the curriculum. The article uses an analytical method to analyses key factors that determine the dynamics of these relationships: cultural traditions, norms and values inherent in the university, as well as the social and psychological aspects of interaction, by applying to them different models and approaches often used in the educational process, including authoritarian and partnership teaching styles, and how they impact on their impact on learning process and outcomes. The conclusion is made about the most effective individual approach in the pedagogical process and the introduction of flexible adaptive forms in the educational system. Awareness and consideration of socio-cultural dominants allow educational institutions to develop more adapted and relevant approaches to teaching, which contribute to the preparation of students for successful integration into society.