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Mateusz Grzesiak
Akademia WSB, Dąbrowa Górnicza, Wydział Zamiejscowy w Cieszynie

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Journal article
Published: 20 February 2021 in Marketing i Rynek
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ACS Style

Łukasz Wróblewski; Akademia Wsb; Mateusz Grzesiak. Wpływ aktywności online użytkowników mediów społecznościowych na kapitał marki osób znanych. Marketing i Rynek 2021, 2021, 12 -24.

AMA Style

Łukasz Wróblewski, Akademia Wsb, Mateusz Grzesiak. Wpływ aktywności online użytkowników mediów społecznościowych na kapitał marki osób znanych. Marketing i Rynek. 2021; 2021 (2):12-24.

Chicago/Turabian Style

Łukasz Wróblewski; Akademia Wsb; Mateusz Grzesiak. 2021. "Wpływ aktywności online użytkowników mediów społecznościowych na kapitał marki osób znanych." Marketing i Rynek 2021, no. 2: 12-24.

Journal article
Published: 10 August 2020 in Sustainability
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The article is of a research nature. The aim of the article is to identify the role of social media in shaping personal brand. To this end, the first part discusses the concept of personal brand, as well as components of brand capital in the case of famous people, including consumer-based capital. Attention was also paid to the great importance of social media and the growing role of their users in the process of shaping personal brand. Based on the analysis of the source literature, a research gap was identified, related to the lack of empirical verification of the relationship between users’ online activity and and capital of famous people, also known as celebrities, associated with artistic and cultural activities. The article uses the results of the direct research carried out in the period 2019–2020. The second (empirical) part of the article presents research hypotheses, methodology, as well as results and conclusions from the research. Based on 26 in-depth individual interviews that were conducted with people famous in Poland (mainly engaged in artistic and cultural activities) and surveys of a group of 324 social media users, it was shown, among others, that online activity of Internet users stimulates the brand capital of famous people. Statistically significant relationships were observed for such components of the personal brand as awareness/associations with the personal brand and for the relationship regarding the perception of the quality of activities carried out by a famous person.

ACS Style

Łukasz Wróblewski; Mateusz Grzesiak. The Impact of Social Media on the Brand Capital of Famous People. Sustainability 2020, 12, 6414 .

AMA Style

Łukasz Wróblewski, Mateusz Grzesiak. The Impact of Social Media on the Brand Capital of Famous People. Sustainability. 2020; 12 (16):6414.

Chicago/Turabian Style

Łukasz Wróblewski; Mateusz Grzesiak. 2020. "The Impact of Social Media on the Brand Capital of Famous People." Sustainability 12, no. 16: 6414.

Preprint
Published: 23 July 2020
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The article is of a research nature. The aim of the article is to identify the role of social media in shaping personal brand. To this end, the first part discusses the concept of personal brand, components of brand capital in case of famous people, including consumer-based capital. Attention was also paid to the great importance of social media and the growing role of their users in the process of shaping personal brand. Based on the analysis of the source literature, a research gap was identified, related to the lack of empirical verification of the relationship between users’ online activity and the brand capital of famous people, also known as celebrities, associated with artistic and cultural activities. The article uses the results of direct research carried out in the years 2019-2020. The second (empirical) part of the article presents research hypotheses, methodology, as well as results and conclusions from the research. Based on 26 in-depth individual interviews that were conducted with people famous in Poland (mainly engaged in artistic and cultural activities) and surveys on a group of 324 social media users, it was shown, among others, that online activity of Internet users stimulates the brand capital of famous people. Statistically significant relationships were observed for such components of the personal brand as awareness / associations with the personal brand and for the relationship regarding the perception of the quality of activities carried out by a famous person.

ACS Style

Łukasz Wróblewski; Mateusz Grzesiak. The Impact of Social Media on the Brand Capital of Famous People. 2020, 1 .

AMA Style

Łukasz Wróblewski, Mateusz Grzesiak. The Impact of Social Media on the Brand Capital of Famous People. . 2020; ():1.

Chicago/Turabian Style

Łukasz Wróblewski; Mateusz Grzesiak. 2020. "The Impact of Social Media on the Brand Capital of Famous People." , no. : 1.

Journal article
Published: 20 July 2020 in Marketing i Rynek
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Artykuł ma charakter badawczy. Na podstawie wywiadów przeprowadzonych techniką CATI z 1035 mieszkańcami Cieszyna (555 respondentów) oraz Czeskiego Cieszyna (480 osób)

ACS Style

Łukasz Wróblewski; Wydział Zamiejscowy w Cieszynie Akademia Wsb. Ocena działań marketingowych instytucji kultury na transgranicznym rynku podzielonego granicą miasta Cieszyn-Czeski Cieszyn. Marketing i Rynek 2020, 2020, 3 -14.

AMA Style

Łukasz Wróblewski, Wydział Zamiejscowy w Cieszynie Akademia Wsb. Ocena działań marketingowych instytucji kultury na transgranicznym rynku podzielonego granicą miasta Cieszyn-Czeski Cieszyn. Marketing i Rynek. 2020; 2020 (7):3-14.

Chicago/Turabian Style

Łukasz Wróblewski; Wydział Zamiejscowy w Cieszynie Akademia Wsb. 2020. "Ocena działań marketingowych instytucji kultury na transgranicznym rynku podzielonego granicą miasta Cieszyn-Czeski Cieszyn." Marketing i Rynek 2020, no. 7: 3-14.

Chapter
Published: 27 June 2020 in Development and Implementation of Health Technology Assessment
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The coffee market is an example of a global market which is undergoing constant and dynamic transformation. Enterprises wishing to maintain or increase their share in such a market are forced to constantly monitor not only their competitors, but also—if not primarily—buyers of their products. One of the ways to precisely recognise the needs and preferences of consumers is to conduct market research and undertake market segmentation based on the results of such research. The purpose of the article is to show the use of segmentation analysis to identify relatively homogeneous groups of consumers on the coffee market and to determine the size of these segments. Coffee market consumer segmentation was carried out using cluster analysis. Ward’s hierarchical method and the non-hierarchical k-means method were used. The material used for the analysis consisted of the results of direct research carried out on a sample of 800 Polish coffee consumers. The research was conducted nationwide using the online survey method in July 2018. The statistical analyses carried out and the segmentation procedure which was applied allowed six segments of consumers on the Polish coffee market to be distinguished, along with their structure and size. The segments which were defined are: responsible, aspiring to be connoisseurs (13.25%), loyal coffee enthusiasts (17.00%), pragmatic users (23.25%), laymen (16.75%), sophisticated connoisseurs (16.75%), and connoisseurs, but not at any price (13.00%). The research shows that consumers on the Polish coffee market constitute a heterogeneous group. Demographic, economic and behavioural variables proved to be the characteristics which distinguish coffee consumers.

ACS Style

Grzegorz Maciejewski; Sylwia Mokrysz; Łukasz Wróblewski. Coffee Consumer Segmentation: Implications for Producers and Sellers. Development and Implementation of Health Technology Assessment 2020, 175 -192.

AMA Style

Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski. Coffee Consumer Segmentation: Implications for Producers and Sellers. Development and Implementation of Health Technology Assessment. 2020; ():175-192.

Chicago/Turabian Style

Grzegorz Maciejewski; Sylwia Mokrysz; Łukasz Wróblewski. 2020. "Coffee Consumer Segmentation: Implications for Producers and Sellers." Development and Implementation of Health Technology Assessment , no. : 175-192.

Journal article
Published: 31 May 2020 in Przegląd Organizacji
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W drugiej dekadzie XXI wieku media społecznościowe zmieniły charakter komunikacji oraz współpracy między uczestnikami rynku usług kultury. Stały się one m.in. ważnym instrumentem marketingu w obszarze kontaktów z internetowym tłumem. Jednak pomimo rosnącego ich znaczenia w różnych obszarach działalności podmiotów sektora kultury, stosunkowo rzadko podnoszony jest problem budowania kapitału marki instytucji kultury z wykorzystaniem potencjału tłumu, budowania kapitału marki w oparciu o aktywność online internautów w mediach społecznościowych. Niniejszy artykuł jest próbą wypełnienia luki badawczej w obszarze budowania marki instytucji kultury z wykorzystaniem potencjału tłumu, co możliwe jest dzięki aktywności w mediach społecznościowych. Zaprezentowano w nim wyniki badań ankietowych przeprowadzonych w 2018 roku na grupie 1021 konsumentów usług kultury, a zarazem osób, które regularnie korzystają z mediów społecznościowych. Przeprowadzona analiza statystyczna i na jej podstawie uzyskane wyniki badań dowodzą, że aktywność tłumu internetowego w mediach społecznościowych (możliwość wykorzystanie modelu COBRA), stymulująco wpływa na kapitał marki instytucji kultury. Statystycznie istotne relacje zaobserwowano w szczególności dla komponentów kapitału marki związanych ze świadomością/skojarzeniami z marką instytucji kultury oraz dla relacji związanej z postrzeganiem jej jakości.

ACS Style

Łukasz Wróblewski; Katarzyna Bilińska-Reformat; Mateusz Grzesiak. Wpływ potencjału internetowego tłumu na kapitał marki instytucji kultury. Przegląd Organizacji 2020, 35 -44.

AMA Style

Łukasz Wróblewski, Katarzyna Bilińska-Reformat, Mateusz Grzesiak. Wpływ potencjału internetowego tłumu na kapitał marki instytucji kultury. Przegląd Organizacji. 2020; (5):35-44.

Chicago/Turabian Style

Łukasz Wróblewski; Katarzyna Bilińska-Reformat; Mateusz Grzesiak. 2020. "Wpływ potencjału internetowego tłumu na kapitał marki instytucji kultury." Przegląd Organizacji , no. 5: 35-44.

Editorial
Published: 27 August 2019 in Sustainability
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The connections between culture and sustainability have been in the public agenda since the 20th century

ACS Style

Łukasz Wróblewski; Ana Gaio; Ellen Rosewall. Sustainable Cultural Management in the 21st Century. Sustainability 2019, 11, 4665 .

AMA Style

Łukasz Wróblewski, Ana Gaio, Ellen Rosewall. Sustainable Cultural Management in the 21st Century. Sustainability. 2019; 11 (17):4665.

Chicago/Turabian Style

Łukasz Wróblewski; Ana Gaio; Ellen Rosewall. 2019. "Sustainable Cultural Management in the 21st Century." Sustainability 11, no. 17: 4665.

Journal article
Published: 13 April 2019 in Sustainability
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This article discusses the issue of the sustainable development of the Polish-Czech cross-border market for cultural services in a city divided by an international border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in the harmonious functioning of the cross-border market for cultural services in this city, such as: The different cultural policies implemented on both sides of the city, the language barriers, as well as some legal and administrative differences. Therefore, the authors undertook research aimed at recognising the role of Euroregional structures in stimulating the sustainable development of this region. On the basis of an analysis of the Cieszyn Silesia Euroregion’s documentation, and the results of qualitative and quantitative research, this article describes the role of the Euroregion in building a cross-border market for cultural services. The presented results shows that the level of familiarity with cultural events organised in Cieszyn and Český Těšín within the framework of Interreg cross-border projects, is much higher than the familiarity with cultural events that are organised without financial support received through the Euroregion. Recommendations were also prepared that could constitute the principles of a common cultural policy, not only for Cieszyn and Český Těšín, but also for other European cities in the Schengen Area, which, like Cieszyn and Český Těšín, have been divided by an international border.

ACS Style

Łukasz Wróblewski; Andrzej Kasperek. Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border. Sustainability 2019, 11, 2232 .

AMA Style

Łukasz Wróblewski, Andrzej Kasperek. Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border. Sustainability. 2019; 11 (8):2232.

Chicago/Turabian Style

Łukasz Wróblewski; Andrzej Kasperek. 2019. "Euroregion as an Entity Stimulating the Sustainable Development of the Cross-Border Market for Cultural Services in a City Divided by a Border." Sustainability 11, no. 8: 2232.

Journal article
Published: 24 January 2019 in Sustainability
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Producers and retailers are the driving force behind the adoption of the idea of sustainability. It has been found that while preparing their product range offer, many still pay attention to the same set of criteria: size of the customers’ earnings, how often they shop, and how much they buy when shopping. In general, sustainable values applied by consumers in their purchasing decisions are rarely taken into account in consumer segmentation. The aim of this study is to recognize if values such as environmental protection, producers’ ethical behavior, fair trade or maximizing the utility function of consumption are important factors in the purchasing process of coffee and if they can be used as segmentation variables. The discussed findings come from a standardized online survey conducted on a sample of 800 Polish coffee consumers in July 2018. The obtained results are discussed by employing multi-dimensional analyses, such as exploratory factor analysis (EFA) and cluster analysis (CA). In consequence, six segments of coffee consumers are identified and described: “responsible, aspiring to be connoisseurs”, “loyal coffee enthusiasts”, “pragmatic users”, “coffee laypersons”, “sophisticated connoisseurs”, and “consumerists, connoisseurs, but not at any price”. Among the identified segments, the most often indicated sustainable consumption values refer to “responsible, aspiring to be connoisseurs”, and the least often to “consumerists, connoisseurs, but not at any price”. The conclusions may be used by manufacturing and trade enterprises operating in the coffee market to respond to the identified needs and expectations of consumers.

ACS Style

Grzegorz Maciejewski; Sylwia Mokrysz; Łukasz Wróblewski. Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market. Sustainability 2019, 11, 613 .

AMA Style

Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski. Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market. Sustainability. 2019; 11 (3):613.

Chicago/Turabian Style

Grzegorz Maciejewski; Sylwia Mokrysz; Łukasz Wróblewski. 2019. "Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market." Sustainability 11, no. 3: 613.

Journal article
Published: 01 January 2019 in Zarządzanie w Kulturze
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Wstęp, „Wizerunek: kluczowy kapitał czy gra pozorów

ACS Style

Łukasz Wróblewski; Marcin Laberschek. Wizerunek: kluczowy kapitał czy gra pozorów. Zarządzanie w Kulturze 2019, 20, 1 .

AMA Style

Łukasz Wróblewski, Marcin Laberschek. Wizerunek: kluczowy kapitał czy gra pozorów. Zarządzanie w Kulturze. 2019; 20 (2):1.

Chicago/Turabian Style

Łukasz Wróblewski; Marcin Laberschek. 2019. "Wizerunek: kluczowy kapitał czy gra pozorów." Zarządzanie w Kulturze 20, no. 2: 1.

Journal article
Published: 01 January 2019 in Zarządzanie w Kulturze
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Rola i znaczenie aktywności online użytkowników mediów społecznościowych w kształtowaniu wizerunku instytucji kultury

ACS Style

Łukasz Wróblewski. Rola i znaczenie aktywności online użytkowników mediów społecznościowych w kształtowaniu wizerunku instytucji kultury. Zarządzanie w Kulturze 2019, 20, 221 -239.

AMA Style

Łukasz Wróblewski. Rola i znaczenie aktywności online użytkowników mediów społecznościowych w kształtowaniu wizerunku instytucji kultury. Zarządzanie w Kulturze. 2019; 20 (2):221-239.

Chicago/Turabian Style

Łukasz Wróblewski. 2019. "Rola i znaczenie aktywności online użytkowników mediów społecznościowych w kształtowaniu wizerunku instytucji kultury." Zarządzanie w Kulturze 20, no. 2: 221-239.

Journal article
Published: 01 December 2018 in Polish Journal of Management Studies
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ACS Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz; Josef Kašík; Lucie Chytilová. BUILDING THE RELATIONSHIP BETWEEN THE CULTURE ORGANIZATION AND CLIENTS IN THE CROSS-BORDER MARKET. Polish Journal of Management Studies 2018, 18, 402 -415.

AMA Style

Łukasz Wróblewski, Zdzisława Dacko-Pikiewicz, Josef Kašík, Lucie Chytilová. BUILDING THE RELATIONSHIP BETWEEN THE CULTURE ORGANIZATION AND CLIENTS IN THE CROSS-BORDER MARKET. Polish Journal of Management Studies. 2018; 18 (2):402-415.

Chicago/Turabian Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz; Josef Kašík; Lucie Chytilová. 2018. "BUILDING THE RELATIONSHIP BETWEEN THE CULTURE ORGANIZATION AND CLIENTS IN THE CROSS-BORDER MARKET." Polish Journal of Management Studies 18, no. 2: 402-415.

Journal article
Published: 31 October 2018 in Sustainability
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In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with the customers of the cultural offer. However, despite their growing importance in various areas of activity of organisations in the cultural sector, the issue of building the cultural institution’s brand equity by social media users is relatively seldom raised. Research on the impact of online consumer activity on brand equity is at an early stage of development. Therefore, this article is an attempt to fill the research gap in this area. The article presents the results of a survey that was conducted in 2018 on a group of 1021 consumers of cultural services, who at the same time regularly used social media. The statistical analysis carried out and the research results obtained prove that the 3C sustainable system (3C means: consumer Consumption, Contribution, Creation) developed by the authors, concerning the activity of consumers of cultural services in social media, stimulates the consumer-based brand equity (CBBE). Statistically significant relations have been observed in particular for CBBE components that are related to the awareness of a cultural institution’s brand and for the relationship related to the perception of its quality.

ACS Style

Łukasz Wróblewski; Katarzyna Bilińska-Reformat; Mateusz Grzesiak. Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions. Sustainability 2018, 10, 3986 .

AMA Style

Łukasz Wróblewski, Katarzyna Bilińska-Reformat, Mateusz Grzesiak. Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions. Sustainability. 2018; 10 (11):3986.

Chicago/Turabian Style

Łukasz Wróblewski; Katarzyna Bilińska-Reformat; Mateusz Grzesiak. 2018. "Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions." Sustainability 10, no. 11: 3986.

Journal article
Published: 24 October 2018 in Sustainability
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In the second decade of the 21st century, in the developed countries of Central Europe, we can observe the transfer of free time to consumption, including the consumption of cultural services. This change, however, has led to some disturbances in the consumption of cultural services. Disturbances, which in particular relate to the sphere of needs, the sphere of the means of meeting needs and, finally, the sphere of consumer behaviour; for example, in relation to transport. In this article, most of the attention was devoted to the last category of disturbances (the sphere of consumer behaviour) and specifically concerned the culture service customers’ choice of means of transport to a specific cultural event. The research carried out by the authors shows that the most popular means of transport used on the way to a symphonic concert held in Katowice is still one’s own car. This applies to both residents of the city of Katowice, who could easily get to the concert using public transport (bus, tram) or on foot, as well as people from outside Katowice (who, as the research shows, very rarely use Katowice’s extensive rail network and well-developed intercity bus service). Thus, it has been proved that despite various legal regulations conducive to sustainable consumption, the majority of Polish consumers of cultural services in the analysed area of consumer behaviour do not follow this concept. The article opens with a review of the literature on free time and the sustainable consumption of cultural services. The next part of the study presents the results and conclusions of research conducted on a group of 515 consumers of philharmonic services. The last part of the article discusses the results obtained and indicates the existing management implications.

ACS Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability 2018, 10, 3856 .

AMA Style

Łukasz Wróblewski, Zdzisława Dacko-Pikiewicz. Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability. 2018; 10 (11):3856.

Chicago/Turabian Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz. 2018. "Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland." Sustainability 10, no. 11: 3856.

Preprint
Published: 04 October 2018
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This is a theoretical and empirical article. In the first part, an original definition of the cross-border market for cultural services has been developed, based on classic market definitions. The structure and conditions of functioning for this market have also been presented. The next part of the article discusses the supply side of the cross-border market of cultural services for the two twin towns: Cieszyn (Poland) and Český Těšín (Czech Republic). Next, based on the surveys conducted, the participation of residents of both towns in the most important cultural events organised by cultural institutions on both sides of the border was examined.

ACS Style

Łukasz Wróblewski. Structure and Conditions for the Functioning of the Polish-Czech Cross-Border Market of Cultural Services. 2018, 1 .

AMA Style

Łukasz Wróblewski. Structure and Conditions for the Functioning of the Polish-Czech Cross-Border Market of Cultural Services. . 2018; ():1.

Chicago/Turabian Style

Łukasz Wróblewski. 2018. "Structure and Conditions for the Functioning of the Polish-Czech Cross-Border Market of Cultural Services." , no. : 1.

Preprint
Published: 03 October 2018
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The article presents the concept of sustainable development of socio-cultural capital with particular emphasis of the role of cultural institutions as factors influencing their development in a human being. In the article, the concept of social capital and cultural capital have been treated as complementary to each other, which is why they have been identified as a socio-cultural capital. Sustainable development of this capital in many cities of the world meets a number of problems reflected in the quality of life of its residents. In this article, a part of the town is analyzed which, due to political decisions made at the end of the First World War, has been divided for a hundred years into Cieszyn on the Polish side of the border and Czech Cieszyn (Český Těšín). This area is an example of how historical, political, demographic and educational conditions form the basis for the quality of socio-cultural capital. It is also an example of cooperative activities between local government institutions and third sector organizations. Despite many differences between the residents of Cieszyn and Czech Cieszyn, the conducted analysis points to the formation of a socio-cultural capital of a combining character, according to how Robert Putnam wrote about such phenomena, without neglecting the diversity of goals and interaction groups.

ACS Style

Łukasz Wróblewski; Bogusław Dziadzia. Sustainable Development of Socio-cultural Capital in the City Divided by Border. 2018, 1 .

AMA Style

Łukasz Wróblewski, Bogusław Dziadzia. Sustainable Development of Socio-cultural Capital in the City Divided by Border. . 2018; ():1.

Chicago/Turabian Style

Łukasz Wróblewski; Bogusław Dziadzia. 2018. "Sustainable Development of Socio-cultural Capital in the City Divided by Border." , no. : 1.

Journal article
Published: 12 September 2018 in Sustainability
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The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cultural offer in cities are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find any content that is directly related to the possibility of applying this concept in a town which, due to political turmoil, has been divided by a national border. Hence, this gap was the direct impulse for taking up research in this field. In the article, by using different notions of the market, our own definition of a cross-border market for cultural services was developed, and the conditions for the functioning of this market were presented based on the example town of Cieszyn (Poland) and Český Těšín (Czech Republic). In the opinion of the authors of the article, the development and functioning of a cross-border market for cultural services is essential for the application of the concept of sustainable management of the cultural offer in a town divided by a border. For the purpose of the article, a survey and individual interviews with experts shaping the cultural offer in Cieszyn and Český Těšín were conducted. The results of the research prove that despite numerous cross-border Czech–Polish projects carried out by cultural institutions, there are still many barriers in the town, which make it difficult for the residents to benefit from the cultural offer that is available on the other side of the border. These barriers limit the full implementation and application of the concept of sustainable management of the cultural offer.

ACS Style

Łukasz Wróblewski; Bogusław Dziadzia; Zdzisława Dacko-Pikiewicz. Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions. Sustainability 2018, 10, 3253 .

AMA Style

Łukasz Wróblewski, Bogusław Dziadzia, Zdzisława Dacko-Pikiewicz. Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions. Sustainability. 2018; 10 (9):3253.

Chicago/Turabian Style

Łukasz Wróblewski; Bogusław Dziadzia; Zdzisława Dacko-Pikiewicz. 2018. "Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions." Sustainability 10, no. 9: 3253.

Preprint
Published: 06 September 2018
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This is a theoretical and empirical article. Basic issues related to consumer behaviour on the market of cultural services are presented in the first part of the article. The second part presents the brief characteristics of consumers of cultural services in Poland, as well as an analysis of their market behaviour. For this purpose, surveys were conducted on a group of 2599 consumers of the cultural offer. Research was conducted in Katowice - the largest city in the Silesia region in Poland. The article also highlights the main trends in consumer behaviour on the market of cultural services in Poland in particular: increasing mobility of the consumers of the cultural offer, growing diversity in the methods of acquiring information about cultural events and increase in the importance (purchasing power) of consumers in the retirement age in the market of cultural services. In the last part of article authors indicate on the resulting implications for sustainable cultural management in Poland - particularly marketing.

ACS Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz. Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland. 2018, 1 .

AMA Style

Łukasz Wróblewski, Zdzisława Dacko-Pikiewicz. Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland. . 2018; ():1.

Chicago/Turabian Style

Łukasz Wróblewski; Zdzisława Dacko-Pikiewicz. 2018. "Consumer Behaviour on the Market of Cultural Services in Developing Central European Countries: On the Example of Poland." , no. : 1.

Preprint
Published: 06 September 2018
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The article addresses the issue of consumer preferences for types of coffee in Poland (ground coffee, instant coffee, coffee beans, instant coffee mixes and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI—Computer Assisted Personal Interview) on a nationwide sample of 800 coffee consumers. The research was conducted by Grupa IQS Sp. z o.o. from Warsaw in January 2016 for the MOKATE Group based on the assumptions and guidelines developed by the authors of the article. The main purpose of the article is to present the identified coffee consumer preferences in Poland with regard to various kinds of coffee. The results of the research which have been included in the article indicate, among others, ongoing changes in the preferences of Polish consumers regarding their coffee choices. They prove that Polish consumers are drinking ground coffee more and more often. The consumption of instant coffee is decreasing.

ACS Style

Łukasz Wróblewski; Grzegorz Maciejewski; Sylwia Mokrysz. Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland. 2018, 1 .

AMA Style

Łukasz Wróblewski, Grzegorz Maciejewski, Sylwia Mokrysz. Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland. . 2018; ():1.

Chicago/Turabian Style

Łukasz Wróblewski; Grzegorz Maciejewski; Sylwia Mokrysz. 2018. "Consumer Preferences on the Coffee Market in Developing Central European Countries: On the Example of Poland." , no. : 1.

Preprint
Published: 19 August 2018
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The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and – very importantly –cultural managers responsible for shaping the cultural offer in cities are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find any content directly related to the possibility of applying this concept in a town which, due to political turmoil, has been divided by a national border. Hence, this gap was the direct impulse for taking up research in this field. In the article, by using different notions of the market, our own definition of a cross-border market for cultural services was developed, and the conditions for the functioning of this market were presented based on the example town of Cieszyn (Poland) and Český Těšín (Czech Republic). In the opinion of the authors of the article, the development and functioning of a cross-border market for cultural services is essential for the application of the concept of sustainable management of the cultural offer in a town divided by a border. For the purpose of the article, a survey and individual interviews with experts shaping the cultural offer in Cieszyn and Český Těšín were conducted. The results of the research prove that despite numerous cross-border Czech-Polish projects carried out by cultural institutions, there are still many barriers in the town which make it difficult for the residents to benefit from the cultural offer available on the other side of the border. These barriers limit the full implementation and application of the concept of sustainable management of the cultural offer.

ACS Style

Łukasz Wróblewski; Bogusław Dziadzia; Zdzisława Dacko-Pikiewicz. Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services – Barriers and Conditions. 2018, 1 .

AMA Style

Łukasz Wróblewski, Bogusław Dziadzia, Zdzisława Dacko-Pikiewicz. Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services – Barriers and Conditions. . 2018; ():1.

Chicago/Turabian Style

Łukasz Wróblewski; Bogusław Dziadzia; Zdzisława Dacko-Pikiewicz. 2018. "Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services – Barriers and Conditions." , no. : 1.