Laura Brancu

Dr. Laura Brancu

orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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24 July 2023 in Frontiers in Environmental Science
Verified
Journal Article
Open access
SQSyed Usman Qadri
Syed Usman Qadri
XSXiangyi Shi
Xiangyi Shi
SRSaif Ur Rahman
Saif Ur Rahman
AAAlvena Anees
Alvena Anees
MAMuhammad Sibt E. Ali
Muhammad Sibt E. Ali
ANAhmad Nabi Nayel
Ahmad Nabi Nayel
The primary objective of the present study is to identify the asymmetric relationship between green finance, trade openness, and foreign direct investment with environmental sustainability. The existing research utilizes the asymmetric approach to evaluate annual data from 1980 to 2021. The findings of this study show heterogeneous results. Therefore, the outcomes of the study confirm the nonlinear (NARDL) association between the variables in Pakistan. Moreover, the study describes the positive shock of foreign direct investment (FDI) as a significant and positive relationship with environmental degradation, while the negative shock of FDI shows a negative and significant relationship with the environment. Furthermore, the study scrutinizes the positive shock of green finance as a significant and negative relationship with environmental degradation; the negative shocks also show a negative relationship with environmental degradation in Pakistan. In addition, the consequences of the study suggest that the government should implement taxes on foreign investment and that investors should use renewable energy to produce goods. Furthermore, the results suggest that the government should utilize fiscal policy and fiscal funds to enhance carbon-free projects. Moreover, green securities should be used for green technologies. However, Pakistan can control its carbon emissions and achieve the target of a sustainable environment. Therefore, Pakistan’s government should stabilize its financial markets and introduce carbon-free projects. Furthermore, the main quantitative achievement according to the outcomes suggests that policymakers make policies in which they suggest to the government to control foreign investment that causes carbon emissions because of trade openness and also invest the funds in renewable energy, which helps to control the carbon emissions.

1 June 2016 in Procedia - Social and Behavioral Sciences
Verified
Journal Article
Open access
LBLaura Brancu
Laura Brancu
VMValentin Munteanu
Valentin Munteanu
IGIonut Golet
Ionut Golet
Cultural intelligence (CQ) is a relatively new concept, one that explains why certain individuals can adapt to different cultural contexts more efficiently than others. Using Earley & Ang's (2003) multidimensional concept as an analysis framework, this paper will study the intercultural intelligence among business students in Romania. We have chosen this research topic because we believe that the business students of today will become the global managers of tomorrow. Given that CQ is a multidimensional concept, this paper will analyze the answers for each of the four CQ dimensions, in order to identify which of the four capabilities is more or less developed among students. The final purpose is to understand the CQ components on which higher education should focus more. We wish to find educational solutions adapted to the actual needs of business graduates

24 February 2025 in Journal of the Knowledge Economy
Verified
Journal Article
Open access
PDF file
BMBogdan Robert Marculescu
Bogdan Robert Marculescu
LBLaura Brancu
Laura Brancu
Gratiela Georgiana NojaGratiela Georgiana Noja
Gratiela Georgiana Noja
Simona CristeaSimona Cristea
Simona Cristea
MPMarius Ioan Pantea
Marius Ioan Pantea
The COVID-19 pandemic has significantly transformed the global landscape, introducing unprecedented levels of uncertainty that widely shaped the business environment and entrepreneurial intentions. This study aims to enhance the understanding of the relationship between key psychological factors that influence entrepreneurial intention and how they were affected during the pandemic, opening new avenues for potential young entrepreneurs. The study proposes a novel model incorporating self-efficacy, curiosity, and willingness to take risks, as crucial nexus in the evolving landscape of the knowledge economy. We also consider these factors to align with the framework of uncertainty management theory, representing a unique combination of individual characteristics that influence entrepreneurial intention to maximize the benefits arising from the pandemic crisis. Data obtained from 247 Romanian respondents were analyzed using multivariate statistical analysis techniques. Structural equation modeling was further employed to capture the direct, indirect, and total inferences among the constructs of our model. The findings highlight that individuals who combine curiosity with a willingness to take risks are more likely to foster entrepreneurial intention even in a crisis period. We found a significant but negative relationship between self-efficacy and entrepreneurial intention, a result that deserves deeper future investigations. At the same time, the article considers a series of demographic variables that have not been studied before to explain entrepreneurial intention. The results obtained are new and interesting and open up new avenues of study regarding the role of family, especially the mother (as part of social capital), in the entrepreneurial decision.

11 February 2025 in Business Process Management Journal
Verified
Journal Article
Closed access
Constantin BratianuConstantin Bratianu
Constantin Bratianu
DAN PaiucDAN Paiuc
DAN Paiuc
LBLaura Brancu
Laura Brancu
This article aims to delve into the connections between DNA, cultural intelligence (CQ) and knowledge dynamics (KD) as native ingredients of the global mindset of multicultural managers and leaders. Cognitive science and knowledge management researchers show that business process decision-making is not entirely rational, based on explicit knowledge. They depend on the dynamics of rational, emotional and spiritual knowledge fields and on the capacity to integrate those dynamics into cultural intelligence. Most business process management studies show that managerial competencies depend on native and educational components. The literature usually addresses the developing process of those competencies through educational programs and leaves a knowledge gap concerning their native ingredients. We designed an integrated research approach containing a critical literature review, supported by a bibliometric analysis using VOSviewer and a quantitative analysis derived from questionnaires and their statistical processing using SPSS, version 28. Based on VOSviewer variant 1.6.20, the bibliometric approach is used to understand the intricate correlation between DNA, CQ and KD, while the quantitative analysis is rooted in a questionnaire’s results from a sample of 101 managers with cross-cultural experience. The analysis reveals that DNA diversity can play a notable role as a vector and predictor of CQ and KD. The results demonstrate the connection between geo-genetic diversity, CQ and the ability to be effective in multicultural business environments. Furthermore, the study highlights the impact of DNA on knowledge dynamics, revealing how geo-genetic variations impact the transfer and transformation of knowledge within sociocultural contexts—with implications for organizational behavior and cross-cultural and multicultural management. This study may encounter limitations in establishing a direct and unique causal relationship between DNA, cultural intelligence and knowledge dynamics, as the complex interplay of various factors, such as individual experiences, social environment and education, could influence the interpretations of the findings. Additionally, generalizing the results across diverse populations would be challenging due to the potential ethnic and geographic variations in genetic and cultural contexts (Alexander et al., 2021). Also, for future research, we could reverse the process and measure a self-reported CQ before the DNA test in order to avoid any potential cultural bias or extended perception. Business process management within a multicultural environment is strongly nonlinear and more complex models should be developed to reveal the inner correlations between main constructs. This research extends beyond academia into practical domains such as organizational behavior, cross-cultural and multicultural leadership, and sustainable business processes. Acknowledging the role of genetic diversity in these phenomena encourages further inquiry, prompting scholars and practitioners to investigate the organization’s concrete ways to increase creativity and innovation, adaptability and resilience toward successful navigation in the international business environment based on diversity, inclusion and global mindset. Comprehending the genetic underpinnings of cultural intelligence and knowledge dynamics has potential implications for various fields, such as education, cross-cultural communication and even policy-making. By acknowledging and harnessing the influence of genetic diversity in these domains, we aim to create more inclusive and opportunity-rich environments that foster intercultural learning and cooperation. We also aim to generate more sustainable business approaches based on flexibility, continuous learning and cultural adaptation. Previous literature mainly concentrated on environmental and individual factors acting on CQ and KD; however, this study is focused on uncovering DNA’s influence on these concepts and topics. The originality of this study lies in challenging conventional views on CQ and KD by introducing genetic factors to understand individual differences. Recognizing the impact of diverse genetic roots on CQ and KD, this paper emphasizes values like respect for the culture and historical background, understanding others' values, diversity and inclusion, and learning and agilely adapting. These vectors are the foundation for modern business processes in multicultural environments.

30 May 2020
Verified
Book Chapter
Closed access
PDF file
LBLaura Brancu
Laura Brancu
ZBZakia Benhida
Zakia Benhida

1 July 2025 in Proceedings of the International Conference on Business Excellence
Verified
Journal Article
Open access
PDF file
ATAurora Eleonora Twarowski
Aurora Eleonora Twarowski
NBNicolae Bibu
Nicolae Bibu
LBLaura Brancu
Laura Brancu
This study examines the behaviours (attitudes) of opera (lyric theatre) consumers in Romania towards online performances during the COVID period. The objectives of our study are the following: 1. to identify how lyrical theatre consumers (opera) perceived online performances during the COVID period; 2. to identify the relationship between socio-demographic and professional-artistic variables (age, studies, self-identification as classical music enthusiast, self-identification as an opera music enthusiast) of lyrical theatre (opera) consumers with their perception/opinions regarding online shows) . The study employs a cross-sectional, non-experimental design and uses a survey-based questionnaire approach. A total of 214 respondents participated in the study, of whom 142 (89.7%) were female and 72 (33.6%) were male. Of the 214 participants, 192 (66.4%) came from urban areas and 22 (10.3%) from rural areas. The questionnaire was distributed online via Google Forms, and statistical analysis was conducted using SPSS version 22. The results are discussed with reference to similar results reported in national and international studies. From an academic perspective, this article enriches the current understanding of the behaviour of Romanian lyrical (opera) consumers towards online performances in the time of the COVID-19 pandemic and can be a tool of specific guidelines for managers, regarding a systematic adaptation of their business models in crisis situations.