Balanced territorial development and improving living conditions have become the focus of rural development policies. As the number of young people moving to cities or other countries is increasing, rural settlements face serious demographic disbalances and aging societies. Quality of life and place attachment are both key variables in enhancing the social and economic capacities of rural and undeveloped communities and reducing youth out-migration. However, this topic remains underexplored, especially among younger generations, who are critical for further socio-economic sustainability. Thus, the main goal of this study was to explore young residents’ perceptions about quality of life, level of attachment to their rural homes, and their interrelationship. This study was conducted among 299 participants in rural areas of Serbia and Croatia. The results identified two quality of life factors: (1) satisfaction with the quality of infrastructure and (2) satisfaction with culture and education. Three attachment factors were extracted, among which place identity was the strongest. Additionally, the influence of quality of life and socio-demographic characteristics on place attachment was confirmed. These results provide new insights that could be very useful in creating strategies and initiatives for rural planning and strengthening rural areas’ social, economic, and environmental sustainability.

Considering that agriculture is significant activity in the Republic of Serbia, the country pursues the politics of encouraging it through the agricultural budget in order to develop and bring greater effects. The aim of paper is to depict the state of agriculture in the Republic of Serbia and agricultural budget, as an instrument of agricultural politics in function of agricultural sector development. Tendency is to explore whether the amount and structure of agricultural budget is adequate to objectives of the Strategy for agriculture development of the Republic of Serbia. By application of historical and descriptive method, the impact of agricultural budget to the agriculture development in the Republic of Serbia is reviewed. On the other hand, comparative analysis of statistical data provided the adoption of conclusions on the structure and amount of agricultural budget for the future. Graphical methods, indicators, logical methods and other standard methods are also used. For the more dynamic agriculture development of the Republic of Serbia, the resources of agricultural budget are not sufficient. The reform of agricultural policy is necessary, where the agricultural budget will gain in significance. The most effective is to direct the resources to new investments, infrastructural projects in rural areas, to stimulate intensive and export-oriented production, processing, as well as systems of sustainable agriculture.

The main objective of this research is based on the importance of wholesale markets as special market institutions in trade in agro-industrial products. Based on communication knowledge about the retail market operations (wholesale gross markets), on the domestic market, as well as the importance given to wholesale markets in the developed countries from the aspect of trade, it is concluded that even domestic trade can increase selling these type of products at wholesale markets. The subject of research of this paper is concept of building wholesale markets as a substitute for retail trade (quantitative or wholesale gross markets) for agro-industrial products. This paper aims to achieve such a level of knowledge that will enable making quality decisions starting from the interests of businesses, traders and customers (consumers).

The purpose of the research is to identify the level of Government support to farmers’ income in the Republic of Serbia. This support is based on market measures and budgetary transfers directed towards producers. As budgetary transfers are defined in the agricultural policy, by applying the producer support estimate (PSE) methodology, it is indirectly evaluated whether agricultural policies have a positive or negative impact on farmers’ income and their economic status and the economic sustainability of farms. Producers of more significant agricultural commodities covered by the analysis in the period between 2012 and 2016 did not get any significant support from the state. Namely, most of the analyzed commodities had negative values of single commodity transfer (SCT) indicators, which means that agricultural producers received more taxes than incentives. In addition to the modest budgetary transfers, variations in their forms further negatively affect producers’ income. Low share of budgetary transfers in the support structure to farmers leads to the conclusion that the support to farmers’ income through higher prices on the domestic market is paid by consumers.

In recent years, huge efforts have been made to implement ICT innovations in the agricultural sector in order to increase its competitiveness. The question that can be posed is what depends on the successful implementation of ICT innovations among farmers. Numerous scientific papers were published with the purpose of identifying factors that affect acceptance of particular innovation by users. The aim of this paper was to determine whether the farmer innovativeness influences the acceptance and the degree of using the Internet and social media by farmer. Additionally, statistically significant correlation between the demographic factors of the farmers and their innovativeness was investigated. The research was conducted using survey method. Descriptive statistics, Correlation analysis using Pearson's correlation coefficients and Chi-square test were used as statistical methods. Obtained results confirmed the initial hypotheses and based on that recommendations for the creation of a marketing strategy for introducing new ICT solutions in the field of agriculture are made.

The aim of this work paper is to suggest efficient model of business efficiency in agro industrial products commerce, by integration of marketing mix instruments-product and price. Marketing research provides solid bases for foundation of good and efficient management moment, as an assumption of good market position. Based on determined goals and research objects, using qualitative methods of marketing research, the goal is the establishment of functional model of business efficiency. Another aim is to establish efficient communication model for interested parts, on relation service provider (enterprise), retailer, buyer and consumer in agro industrial products commerce within special market institutions (wholesale markets).