To increase the entrepreneurial intention, it is necessary to understand the main drivers that are driving students, as carriers of future economic development, towards starting a personal business venture. With regards to that, the main aim of this research was to analyze the entrepreneurial intention among students (managers in training) in the field of tourism and hospitality management. Particular attention was paid to the influence of their socio-demographic characteristics, as well as their parents on entrepreneurial intention. The research was conducted in survey form on a sample of 310 students in Serbia in 2020. The main findings indicated that entrepreneurial intention is higher among the male students, as well as among those students whose parents are entrepreneurs or whose fathers are retired. Besides theoretical contribution, the research results might contribute to scientific and research organizations and institutions in providing the guidelines for forming study programs that will raise the students’ entrepreneurial intention.

This article is focused on attitudes of the local population within the border municipalities in the Euroregion “Drina-Sava-Majevica,” on the further development of sport-event tourism. The survey research obtained a sample of 238 respondents. Collected data were analyzed by using the SPSS (21.0). Analysis of categorical variables (Chi-square test) and coefficients of correlation, together with descriptive statistics, indicated that the local community has reliable attitudes on potentials for development of sport-events, as well as the most popular “Drinska regatta.” However, members of the local community still do not recognize possibilities of using tourism resources for gaining personal and community-wide benefits. Therefore, efforts aimed at further tourism development within the researched border municipalities should be valorized and adequately represented in the tourism market in cooperation with the local population.

Balanced territorial development and improving living conditions have become the focus of rural development policies. As the number of young people moving to cities or other countries is increasing, rural settlements face serious demographic disbalances and aging societies. Quality of life and place attachment are both key variables in enhancing the social and economic capacities of rural and undeveloped communities and reducing youth out-migration. However, this topic remains underexplored, especially among younger generations, who are critical for further socio-economic sustainability. Thus, the main goal of this study was to explore young residents’ perceptions about quality of life, level of attachment to their rural homes, and their interrelationship. This study was conducted among 299 participants in rural areas of Serbia and Croatia. The results identified two quality of life factors: (1) satisfaction with the quality of infrastructure and (2) satisfaction with culture and education. Three attachment factors were extracted, among which place identity was the strongest. Additionally, the influence of quality of life and socio-demographic characteristics on place attachment was confirmed. These results provide new insights that could be very useful in creating strategies and initiatives for rural planning and strengthening rural areas’ social, economic, and environmental sustainability.

Ecotourism is a nature-based type of tourism, especially represented within protected areas. No matter the fact, just like the other selective types of this sector, ecotourism might affect the environment. In a process of writing the Visitor Management Plan in the Gornje Podunavlje Special Nature Reserve (SNR) in 2019, one part of the study was related to general projection of the ecotourism development impact on eco-educational paths within this SNR. The research was conducted throughout November 2019, in the form of interviews. The sample obtained 12 experts for nature protection, who stated their attitudes on three important topics: tourism in protected areas in general, tourism in the Gornje Podunavlje SNR and ecotourism within three concrete sites: Karapandža, Štrbac and Bestrement.

As part of comprehensive research on the ethical climate in the Serbian tourism industry, this study examines the effects of selected predictors (job department, individual values and employees’ perspective) on the perception of ethical climate types as well as the relationship between the type of ethical climate, and job satisfaction. Additionally, this study tests these goals for both managers and their subordinates. Research was conducted in 2013, on a sample of 258 employees in different small and medium tourism organizations in Serbia. The findings revealed new information on both ethical climate and job satisfaction-related factors in small and medium tourism enterprises in a non-Western, transitional economy, where ethical behavior is influenced by constant social and economic changes. Several theoretical and managerial implications and future research opportunities were derived from the findings.

This study investigated the intersection of healthy and sustainable human settlement, and land use for spa tourism in rural areas. Recognizing the crucial role of youth in shaping the future of tourism, this research aimed to provide an insight into the young local rural community representatives’ perception of sustainable spa tourism development and to identify whether these attitudes are shaped by their socio-demographic characteristics. The applied methodology was the Sustainable Tourism Attitude Scale (SUS-TAS). A total of 254 respondents took part in this research. Using SPSS 30.0.0, the gathered data were subjected to additional analyses based on factor analysis, descriptive statistics, and the general linear model. The results showed a general positive attitude of local community members towards the further development of spa tourism in their communities. The especially important factors were the following: long-term planning of development, environmental protection, negative attitudes towards spa tourism development, economic benefits, as well as community participation. By providing an empirical analysis based on the use of robust tools for measuring youth attitudes, this research offers valuable insights for policymakers, planners, and community leaders into how they can design and implement tourism strategies that align with sustainability principles while fostering local economic development and environmental stewardship. The ultimate goal is to contribute to the broader discussion on developing healthy, sustainable human settlements that balance economic benefits with ecological and social well-being. Synergy/harmony between communities and their natural surroundings is essential for the social, economic, and environmental sustainability of rural human settlements. Mineral springs and spas facilitate sensory experiences for individuals (both tourists and residents) through the utilization of natural resources and the environment.