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Christine Domegan
Whitaker Institute, JE Cairnes Building, National University of Ireland Galway, H91 TK33 Galway, Ireland

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Journal article
Published: 25 August 2021 in Sustainability
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Despite the recognised benefits to human health from green and blue spaces, socioeconomic inequalities in access to and use of such spaces have been observed. Using a multidisciplinary, multistakeholder systems approach and structural equation modelling, this paper examines the structural and behavioural dynamics of green and blue spaces, people and health and wellbeing outcomes. Systems thinking offers a deeper understanding of the dynamics of collective choices at all levels within the determinants and the circular causality of these processes. The resulting map shows that behavioural and structural dynamics of green and blue spaces reinforce social cohesion, mental and physical benefits and their circular causality. Acknowledging the importance of multiple uses of green and blue spaces, this paper concludes that delivering universal services at a scale and intensity proportionate to the degree of need is vital to ensure services and health and wellbeing benefits are available to all, not only the most advantaged.

ACS Style

Gesche Kindermann; Christine Domegan; Easkey Britton; Caitriona Carlin; Mona Isazad Mashinchi; Adegboyega Ojo. Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective. Sustainability 2021, 13, 9553 .

AMA Style

Gesche Kindermann, Christine Domegan, Easkey Britton, Caitriona Carlin, Mona Isazad Mashinchi, Adegboyega Ojo. Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective. Sustainability. 2021; 13 (17):9553.

Chicago/Turabian Style

Gesche Kindermann; Christine Domegan; Easkey Britton; Caitriona Carlin; Mona Isazad Mashinchi; Adegboyega Ojo. 2021. "Understanding the Dynamics of Green and Blue Spaces for Health and Wellbeing Outcomes in Ireland: A Systemic Stakeholder Perspective." Sustainability 13, no. 17: 9553.

Review article
Published: 21 May 2021 in Current Opinion in Environmental Science & Health
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Most people recognise that everyday life is not the same as it was with climate change, a pandemic, inequalities and more. It is a world increasingly shaped by collective as well as individual choices, decisions and behaviours. Ultimately, in this complex world the call to action is large-scale behaviour change. In response, Social Marketing with its behaviour change prime directive has been expanding in experience, evidence, theories and toolkits. Social Marketing critically examines the interface of human and natural systems and their interconnected dynamic forces as a powerful means of influencing behaviours for the accorded transformation and betterment of individuals, communities, society and the planet. In pursuit of Green Deal Innovations, critical trends in social marketing embrace systems science, stakeholder engagement and digital technologies.

ACS Style

Christine Domegan. Social marketing and behavioural change in a systems setting. Current Opinion in Environmental Science & Health 2021, 23, 100275 .

AMA Style

Christine Domegan. Social marketing and behavioural change in a systems setting. Current Opinion in Environmental Science & Health. 2021; 23 ():100275.

Chicago/Turabian Style

Christine Domegan. 2021. "Social marketing and behavioural change in a systems setting." Current Opinion in Environmental Science & Health 23, no. : 100275.

Chapter
Published: 01 January 2021 in Voyages en gastronomies
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In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

ACS Style

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships. Voyages en gastronomies 2021, 832 -856.

AMA Style

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships. Voyages en gastronomies. 2021; ():832-856.

Chicago/Turabian Style

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen. 2021. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships." Voyages en gastronomies , no. : 832-856.

Journal article
Published: 05 December 2020 in Marine Policy
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The ocean is under increasing pressure from climate change, biodiversity loss, and further degradation through human impacts, resulting in unpredictable, uneven and uncertain outcomes for society including varied risks for human health. This calls for a shift from policies with a local level perspective or narrow focus to ‘ocean policy’ that takes all the marine environments in their totality into consideration, requiring dynamic strategies and adaptive management. Oceans and Human Health (OHH) is emerging as one way to address such complex shifts in a holistic way. This requires new forms of collaboration, participation and joint-action by multiple stakeholders across domains. OHH presents an opportunity for a new way of understanding interrelationships with the ocean, humanising environmental crises. Through a highly participatory process with expert and citizen stakeholders, a meta-analysis of priorities and actions for sustainable ocean policy in Europe are presented. Causal processes that drive ocean and human health dynamics are highlighted and priority themes and actions from stakeholder discussions are presented that provide key insights for policy and decision-making processes. The participatory-based approach presented in this paper can provide the means to make these interdependent processes visible by offering insights to better understand the behaviour of complex systems, such as ocean health and public health. Understanding these dynamic interactions can help accelerate the progress of policy and management that is integrated and adaptive. Findings demonstrate the value for society in building capacity to better understand the current and future synergies and interlinkages between climate change, ocean health and human health and wellbeing.

ACS Style

Easkey Britton; Christine Domegan; Patricia McHugh. Accelerating sustainable ocean policy: The dynamics of multiple stakeholder priorities and actions for oceans and human health. Marine Policy 2020, 124, 104333 .

AMA Style

Easkey Britton, Christine Domegan, Patricia McHugh. Accelerating sustainable ocean policy: The dynamics of multiple stakeholder priorities and actions for oceans and human health. Marine Policy. 2020; 124 ():104333.

Chicago/Turabian Style

Easkey Britton; Christine Domegan; Patricia McHugh. 2020. "Accelerating sustainable ocean policy: The dynamics of multiple stakeholder priorities and actions for oceans and human health." Marine Policy 124, no. : 104333.

Study protocol
Published: 16 November 2020 in Pilot and Feasibility Studies
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Background A dementia diagnosis can prevent people from participating in society, leading to a further decline in cognitive, social and physical health. However, it may be possible for people with dementia to continue to live meaningful lives and continue to participate actively in society if a supportive psychosocial environment exists. Resilience theory, which focuses on strengthening personal attributes and external assets in the face of serious challenges, may provide a scaffold on which an inclusive multifaceted psychosocial supportive environment can be built. This protocol paper describes a study to determine the feasibility of conducting a multifaceted complex resilience building psychosocial intervention for people with dementia and their caregivers living in the community. Methods This is a non-randomised feasibility study. Ten participants with dementia and their primary caregivers living in the community will be recruited and receive the CREST intervention. The intervention provides (a) a 7-week cognitive stimulation programme followed by an 8-week physical exercise programme for people with dementia and (b) a 6-week educational programme for caregivers. Members of the wider community will be invited to a dementia awareness programme and GP practices to a dementia training workshop. Trained professionals will deliver all intervention components. Outcomes will assess the feasibility and acceptability of all study processes. The feasibility and acceptability of a range of outcomes to be collected in a future definitive trial, including economic measurements, will also be explored. Finally, social marketing will be used to map a route toward stigma change in dementia for use in a subsequent trial. Quantitative feasibility outcome assessments will be completed at baseline and after completion of the 15-week intervention while qualitative data will be collected at recruitment, baseline, during and post-intervention delivery. Conclusion This feasibility study will provide evidence regarding the feasibility and acceptability of a comprehensive multifaceted psychosocial intervention programme for people with dementia and their caregivers (CREST). The results will be used to inform the development and implementation of a subsequent RCT, should the findings support feasibility. Trial registration ISRCTN25294519 Retrospectively registered 07.10.2019

ACS Style

Dympna Casey; Niamh Gallagher; Declan Devane; Bob Woods; Kathy Murphy; Siobhán Smyth; John Newell; Andrew W. Murphy; Charlotte Clarke; Tony Foley; Fergus Timmons; Rose-Marie Dröes; Martin O’Halloran; Gill Windle; Kate Irving Lupton; Christine Domegan; Eamon O’Shea; Pat Dolan; Priscilla Doyle. The feasibility of a Comprehensive Resilience-building psychosocial Intervention (CREST) for people with dementia in the community: protocol for a non-randomised feasibility study. Pilot and Feasibility Studies 2020, 6, 1 -16.

AMA Style

Dympna Casey, Niamh Gallagher, Declan Devane, Bob Woods, Kathy Murphy, Siobhán Smyth, John Newell, Andrew W. Murphy, Charlotte Clarke, Tony Foley, Fergus Timmons, Rose-Marie Dröes, Martin O’Halloran, Gill Windle, Kate Irving Lupton, Christine Domegan, Eamon O’Shea, Pat Dolan, Priscilla Doyle. The feasibility of a Comprehensive Resilience-building psychosocial Intervention (CREST) for people with dementia in the community: protocol for a non-randomised feasibility study. Pilot and Feasibility Studies. 2020; 6 (1):1-16.

Chicago/Turabian Style

Dympna Casey; Niamh Gallagher; Declan Devane; Bob Woods; Kathy Murphy; Siobhán Smyth; John Newell; Andrew W. Murphy; Charlotte Clarke; Tony Foley; Fergus Timmons; Rose-Marie Dröes; Martin O’Halloran; Gill Windle; Kate Irving Lupton; Christine Domegan; Eamon O’Shea; Pat Dolan; Priscilla Doyle. 2020. "The feasibility of a Comprehensive Resilience-building psychosocial Intervention (CREST) for people with dementia in the community: protocol for a non-randomised feasibility study." Pilot and Feasibility Studies 6, no. 1: 1-16.

Research article
Published: 20 August 2020 in Journal of Macromarketing
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The United Nation’s Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing’s unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to commit students to realizing the SDGs. This article first looks back at the previous 40 years of macromarketing pedagogy, before offering contemporary approaches to teaching macromarketing through four illustrative case studies found in an online repository called Pedagogy Place. It then looks forward, setting an aspiring vision for macro-oriented classrooms in the coming years.

ACS Style

Stanley Shapiro; Stefanie Beninger; Christine Domegan; Alexander Reppel; Julie Stanton; Forrest Watson. Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World. Journal of Macromarketing 2020, 41, 104 -115.

AMA Style

Stanley Shapiro, Stefanie Beninger, Christine Domegan, Alexander Reppel, Julie Stanton, Forrest Watson. Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World. Journal of Macromarketing. 2020; 41 (1):104-115.

Chicago/Turabian Style

Stanley Shapiro; Stefanie Beninger; Christine Domegan; Alexander Reppel; Julie Stanton; Forrest Watson. 2020. "Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World." Journal of Macromarketing 41, no. 1: 104-115.

Research article
Published: 14 May 2020 in Journal of Macromarketing
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Macromarketing provides the conceptual ground to understand marketing dynamics in a systems setting. Social marketing offers an implementation platform through which collective behavioral change may be accomplished. Qualitative system mapping from systems thinking delivers potentially powerful tools for macromarketing and social marketing in their non-linear causality pursuits. The central theme of the paper is to unveil the marketing dynamics of a complex problem. A MAS informed social marketing systems approach is presented through an inter-disciplinary case study to address the complex challenge of increasing influenza vaccination rates in a hospital systems setting. We identify the dominant behavioral and structural dynamics blocking the desired collective behaviors which present potential opportunities to interrupt the system’s current trajectory. We capture the paradoxically contradicting group choices to systemic outcomes. We show how highly participatory understandings can act as the basis for integrated multilevel, multi-stakeholder interventions to alter the evolutionary patterns over time and space in a system. We conclude that the listening, learning and leveraging processes of undertaking qualitative marketing systems dynamics mapping for collective behavioral change are a potent way forward.

ACS Style

Christine Domegan; Dmitry Brychkov; Patricia McHugh; Áine McNamara; Katharine Harkin; Christine Fitzgerald; Diarmuid O’Donovan. Marketing systems: A Listen, Learn, Leverage Framework. Journal of Macromarketing 2020, 40, 380 -395.

AMA Style

Christine Domegan, Dmitry Brychkov, Patricia McHugh, Áine McNamara, Katharine Harkin, Christine Fitzgerald, Diarmuid O’Donovan. Marketing systems: A Listen, Learn, Leverage Framework. Journal of Macromarketing. 2020; 40 (3):380-395.

Chicago/Turabian Style

Christine Domegan; Dmitry Brychkov; Patricia McHugh; Áine McNamara; Katharine Harkin; Christine Fitzgerald; Diarmuid O’Donovan. 2020. "Marketing systems: A Listen, Learn, Leverage Framework." Journal of Macromarketing 40, no. 3: 380-395.

Chapter
Published: 25 May 2019 in Springer Texts in Business and Economics
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Sea Change was a European campaign (www.seachangeproject.eu) designed to bring about a fundamental transformation, a “Sea Change” in the way European citizens experience their relationship with the sea, by empowering them as “ocean-literate” citizens. With Sea Change using co-creation behavioral change theory principles across a number of campaigns, e.g., citizen science initiatives, youth camps, crab watching, marine litter with policy makers across Europe, and blue schools, this case study concentrates on one of the collaborative and cooperative campaign for a digital interactive tool in the educational sector.

ACS Style

Christine Domegan; Patricia McHugh; Veronica McCauley; Kevin Davison. Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change. Springer Texts in Business and Economics 2019, 393 -409.

AMA Style

Christine Domegan, Patricia McHugh, Veronica McCauley, Kevin Davison. Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change. Springer Texts in Business and Economics. 2019; ():393-409.

Chicago/Turabian Style

Christine Domegan; Patricia McHugh; Veronica McCauley; Kevin Davison. 2019. "Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change." Springer Texts in Business and Economics , no. : 393-409.

Research article
Published: 14 April 2019 in Journal of Macromarketing
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A marketing systems approach to stakeholders has never been more important in an increasingly interconnected world. Recognising the inherent limitations of a firm-centric stakeholder stance, this paper proposes a dynamic stakeholders framework to examine the interacting nature of interrelated and interdependent stakeholder effects from a societal perspective. It presents a systemic stakeholders framework that incorporates several defining features and core propositions based on Layton’s MAS mechanisms and Coleman’s Boat. The contribution of a dynamic stakeholders’ marketing system framework is not so much in identifying or defining the appropriate marketing mechanisms at work but in understanding the continuous feedback nature of the macro-micro-macro everyday dynamics which stakeholders listen to, learn about and leverage to act, react and interact.

ACS Style

Christine Domegan; Patricia McHugh; Tina Flaherty; Sinead Duane. A Dynamic Stakeholders’ Framework in a Marketing Systems Setting. Journal of Macromarketing 2019, 39, 136 -150.

AMA Style

Christine Domegan, Patricia McHugh, Tina Flaherty, Sinead Duane. A Dynamic Stakeholders’ Framework in a Marketing Systems Setting. Journal of Macromarketing. 2019; 39 (2):136-150.

Chicago/Turabian Style

Christine Domegan; Patricia McHugh; Tina Flaherty; Sinead Duane. 2019. "A Dynamic Stakeholders’ Framework in a Marketing Systems Setting." Journal of Macromarketing 39, no. 2: 136-150.

Articles
Published: 12 January 2019 in Environmental Education Research
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Ocean literacy is an understanding of the ocean’s influence on us and our influence on the ocean. A lack of ocean literacy presents a significant obstacle for citizens to engage in environmentally sustainable behaviour, and thus is acknowledged as a ‘complex problem’ that requires deliberative participation and joint-action by stakeholders across domains. The aim of the article is both to demonstrate the value of Collective Intelligence (CI) as a methodological tool to advance and enhance the promotion of environmental literacy, and to share outcomes from using the CI approach. The participatory context behind CI illustrates that working ‘with’ a range of stakeholders across marine education, outreach, regulation and policy, to debate how to better promote ocean literacy among young people, improves ocean literacy and broadens society’s awareness of sustainable marine environments. Findings reveal a hierarchical barrier structure localised to each country, a valuable order of echelon toward environmental change.

ACS Style

Veronica McCauley; Patricia McHugh; Kevin Davison; Christine Domegan. Collective intelligence for advancing ocean literacy. Environmental Education Research 2019, 25, 280 -291.

AMA Style

Veronica McCauley, Patricia McHugh, Kevin Davison, Christine Domegan. Collective intelligence for advancing ocean literacy. Environmental Education Research. 2019; 25 (2):280-291.

Chicago/Turabian Style

Veronica McCauley; Patricia McHugh; Kevin Davison; Christine Domegan. 2019. "Collective intelligence for advancing ocean literacy." Environmental Education Research 25, no. 2: 280-291.

Chapter
Published: 01 January 2019 in Advances in Marketing, Customer Relationship Management, and E-Services
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In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

ACS Style

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships. Advances in Marketing, Customer Relationship Management, and E-Services 2019, 84 -116.

AMA Style

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships. Advances in Marketing, Customer Relationship Management, and E-Services. 2019; ():84-116.

Chicago/Turabian Style

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen. 2019. "Engaging Students and Communities Through Service Learning and Community-Academia Partnerships." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 84-116.

Research article
Published: 11 September 2018 in Marketing Theory
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The popularity and benefits of social marketing partnerships accord partnerships as the 5th ‘P’ of the social marketing mix and an essential element of interventions. Yet the scope and substance of partnerships within social marketing remains ambiguous and is an underutilized marketing mix tool. This article critically examines over 50 years of social marketing academic literature to uncover and unpack the full potential of social marketing partnerships and the various forms taken. Periodization is applied as a lens and method for modelling partnership evolution over time. Three dominant eras of social marketing partnerships are evident; the period of transaction, the period of formalization and the period of integrated systems, each with different partnership understandings and characteristics. By examining social marketing partnerships as an evolving entity, this article identifies a ‘constant flux’ trajectory, with partnerships continuing to respond and react to broadening environmental and theoretical catalysts with the development of a model of social marketing partnerships in sight.

ACS Style

Sinead Duane; Christine Domegan. Social marketing partnerships: Evolution, scope and substance. Marketing Theory 2018, 19, 169 -193.

AMA Style

Sinead Duane, Christine Domegan. Social marketing partnerships: Evolution, scope and substance. Marketing Theory. 2018; 19 (2):169-193.

Chicago/Turabian Style

Sinead Duane; Christine Domegan. 2018. "Social marketing partnerships: Evolution, scope and substance." Marketing Theory 19, no. 2: 169-193.

Book chapter
Published: 02 November 2017 in Social Marketing
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ACS Style

Sinead Duane; Christine Domegan; Aoife Callan; Sandra Galvin; Martin Cormican; Kathleen Bennett; Andrew W. Murphy; Akke Vellinga. A wicked problem and the SIMPle solution. Social Marketing 2017, 310 -328.

AMA Style

Sinead Duane, Christine Domegan, Aoife Callan, Sandra Galvin, Martin Cormican, Kathleen Bennett, Andrew W. Murphy, Akke Vellinga. A wicked problem and the SIMPle solution. Social Marketing. 2017; ():310-328.

Chicago/Turabian Style

Sinead Duane; Christine Domegan; Aoife Callan; Sandra Galvin; Martin Cormican; Kathleen Bennett; Andrew W. Murphy; Akke Vellinga. 2017. "A wicked problem and the SIMPle solution." Social Marketing , no. : 310-328.

Book chapter
Published: 02 November 2017 in Social Marketing
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ACS Style

Patricia McHugh; Christine Domegan. An evaluation of Sea for Society using system indicators. Social Marketing 2017, 534 -541.

AMA Style

Patricia McHugh, Christine Domegan. An evaluation of Sea for Society using system indicators. Social Marketing. 2017; ():534-541.

Chicago/Turabian Style

Patricia McHugh; Christine Domegan. 2017. "An evaluation of Sea for Society using system indicators." Social Marketing , no. : 534-541.

Book chapter
Published: 02 November 2017 in Social Marketing
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ACS Style

Patricia McHugh; Christine Domegan; Marzia Mazzonetto; Sinead Duane; John Joyce; Michelle Devaney; Michael Hogan; Benjamin J. Broome; Joanna Piwowarczyk. Seas of energy. Social Marketing 2017, 329 -338.

AMA Style

Patricia McHugh, Christine Domegan, Marzia Mazzonetto, Sinead Duane, John Joyce, Michelle Devaney, Michael Hogan, Benjamin J. Broome, Joanna Piwowarczyk. Seas of energy. Social Marketing. 2017; ():329-338.

Chicago/Turabian Style

Patricia McHugh; Christine Domegan; Marzia Mazzonetto; Sinead Duane; John Joyce; Michelle Devaney; Michael Hogan; Benjamin J. Broome; Joanna Piwowarczyk. 2017. "Seas of energy." Social Marketing , no. : 329-338.

Case report
Published: 10 July 2017 in Journal of Social Marketing
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Purpose The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping and definition in social marketing. Design/methodology/approach The paper is an illustrative case study approach, highlighting three real-world exemplars of causal modelling for wicked problem definition. Findings The findings show how the traditional linear research methods of social marketing are not sensitive enough to the dynamics and complexities of wicked problems. A shift to non-linear causal modelling techniques and methods, using interaction as the unit of analysis, provides insight and understanding into the chains of causal dependencies underlying social marketing problems. Research limitations/implications This research extends the application of systems thinking in social marketing through the illustration of three non-linear causal modelling techniques, namely, collective intelligence, fuzzy cognitive mapping and system dynamics modelling. Each technique has the capacity to visualise structural and behavioural properties of complex systems and identify the central interactions driving behaviour. Practical implications Non-linear causal modelling methods provide a robust platform for practical manifestations of collaborative-based strategic projects in social marketing, when used with participatory research, suitable for micro, meso, macro or systems wide interventions. Originality/value The paper identifies non-linear causality as central to wicked problem scoping identification, documentation and analysis in social marketing. This paper advances multi-causal knowledge in the social marketing paradigm by using fuzzy, collective and interpretative methods as a bridge between linear and non-linear causality in wicked problem research.

ACS Style

Christine Domegan; Patricia McHugh; Brian Joseph Biroscak; Carol Bryant; Tanja Calis. Non-linear causal modelling in social marketing for wicked problems. Journal of Social Marketing 2017, 7, 305 -329.

AMA Style

Christine Domegan, Patricia McHugh, Brian Joseph Biroscak, Carol Bryant, Tanja Calis. Non-linear causal modelling in social marketing for wicked problems. Journal of Social Marketing. 2017; 7 (3):305-329.

Chicago/Turabian Style

Christine Domegan; Patricia McHugh; Brian Joseph Biroscak; Carol Bryant; Tanja Calis. 2017. "Non-linear causal modelling in social marketing for wicked problems." Journal of Social Marketing 7, no. 3: 305-329.

Back matter
Published: 10 April 2017 in Journal of Social Marketing
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ACS Style

Christine Domegan; Fiona Harris. Guest editorial. Journal of Social Marketing 2017, 7, 114 -118.

AMA Style

Christine Domegan, Fiona Harris. Guest editorial. Journal of Social Marketing. 2017; 7 (2):114-118.

Chicago/Turabian Style

Christine Domegan; Fiona Harris. 2017. "Guest editorial." Journal of Social Marketing 7, no. 2: 114-118.

Journal article
Published: 10 April 2017 in Journal of Social Marketing
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Purpose For social marketers to become effective change agents, evaluation is important. This paper aims to expand existing evaluation work to empirically respond to Gordon and Gurrieri’s request for a reflexive turn in social marketing using reflexive process evaluations: measuring more than “what” worked well, but also evaluating “how” and “why” success or indeed failure happened. Design/methodology/approach An online survey, adapting Dillman’s tailored design method empirically assesses 13 reflexive process hypotheses. With a response rate of 74 per cent, regression analysis was conducted to evaluate the proposed hypotheses and to identify the significant predictors of each of the reflexive process relationships under investigation. Findings The study empirically examines and shows support for three reflexive process evaluation constructs – relationships, knowledge and networking. Network involvement and reciprocity; two process dimension constructs do not exert any impact or predict any relationship in the conceptual framework. Originality/value This paper expands evaluation theory and practice by offering a conceptual framework for reflexive process evaluation that supports the logic to be reflexive. It shows support for three reflective process evaluation constructs – relationships, knowledge and networks. Another unique element featured in this study is the empirical assessment of Gordon and Gurrieri’s “other stakeholders”, extending evaluations beyond a traditional client focus to an interconnected assessment of researchers, clients and other stakeholders.

ACS Style

Patricia McHugh; Christine Domegan. Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing. Journal of Social Marketing 2017, 7, 135 -155.

AMA Style

Patricia McHugh, Christine Domegan. Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing. Journal of Social Marketing. 2017; 7 (2):135-155.

Chicago/Turabian Style

Patricia McHugh; Christine Domegan. 2017. "Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing." Journal of Social Marketing 7, no. 2: 135-155.

E conceptual paper
Published: 03 January 2017 in Journal of Social Marketing
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Purpose The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration. Design/methodology/approach The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science. Findings The paper identifies three periods of integration between social marketing and systems science: initialization of marketing and systems science integration; further conceptualization of the link between marketing and systems science, coupled by permeation of systems thinking into social marketing; and deep integration of social marketing with systems science. The latter period is ongoing and focuses on the origination of strategic systems-based theories and practices for sustainable social change. Research limitations/implications The use of a periodization methodology might be biased by subjectivity, as chronological sequences of conceptualization-related events can be hard to decipher and can be reluctant to structural analysis. The necessity to examine the link between marketing and systems science, in so far as social marketing draws upon marketing theory regarding integration with systems science, has social marketing overshadowed by marketing at some points in time. Practical implications Historical research of social marketing and systems science integration provides a robust platform for large-scale practical manifestation of system-based strategic projects in social marketing. Originality/value This paper demonstrates that the permeation of systems thinking into the social marketing paradigm is gaining momentum and describes the trends, prospects and complexities associated with the accelerating integration.

ACS Style

Dmitry Brychkov; Christine Domegan. Social marketing and systems science: past, present and future. Journal of Social Marketing 2017, 7, 74 -93.

AMA Style

Dmitry Brychkov, Christine Domegan. Social marketing and systems science: past, present and future. Journal of Social Marketing. 2017; 7 (1):74-93.

Chicago/Turabian Style

Dmitry Brychkov; Christine Domegan. 2017. "Social marketing and systems science: past, present and future." Journal of Social Marketing 7, no. 1: 74-93.

Journal article
Published: 25 October 2016 in International Journal of Healthcare
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Objective: The Supporting the Improvement and Management of Prescribing for Urinary Tract Infections (SIMPle) study, a cluster randomized trial, sought to improve the quality of antibiotic prescribing for Urinary Tract Infections in General Practices located in the west of Ireland. This paper presents the process evaluation and intends to provide insights into the antibiotic prescribing behaviour of the General Practitioners (GPs) during the intervention. The paper discusses how the social marketing intervention developed as part of SIMPle resulted in GPs prescribing more first line antibiotics, the aim of the trial. However it also offers insights into why antibiotic prescriptions increased during the intervention period.Methods: Fifteen GP interviews and summative intervention components including monitoring practice participation and information provided to the study team. Thematic analysis was used to analyze transcripts.Results: GPs recognized the value of consultation coding to produce practice specific audit and feedback reports including current antibiotic prescribing and providing evidence which motivated change.Conclusions: The SIMPle study was successfully integrated into routine care. By simplifying GPs’ access to up to date evidence on their prescribing behaviors, GPs can be positively influenced beyond the context of an intervention.

ACS Style

Sinead Duane; Christine Domegan; Aoife Callan; Sandra Galvin; Martin Cormican; Andrew W. Murphy; Akke Vellinga. Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation. International Journal of Healthcare 2016, 3, 68 .

AMA Style

Sinead Duane, Christine Domegan, Aoife Callan, Sandra Galvin, Martin Cormican, Andrew W. Murphy, Akke Vellinga. Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation. International Journal of Healthcare. 2016; 3 (1):68.

Chicago/Turabian Style

Sinead Duane; Christine Domegan; Aoife Callan; Sandra Galvin; Martin Cormican; Andrew W. Murphy; Akke Vellinga. 2016. "Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation." International Journal of Healthcare 3, no. 1: 68.