Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family Destination, Hospitality and Services, and Social–Safety–Economic Values), satisfaction, destination image, and revisit intentions to test a mediating role of satisfaction between destination attractiveness factors and both destination image and revisit choices within so-called rookie destinations. For this purpose, a quantitative study was carried out using a questionnaire as an instrument for data collection. Data were collected from a sample of 2030 visitors to Serbia. Structural equation modeling (SEM) in R was applied to analyze the data. The results revealed the positive direct effects of destination attractiveness factors on satisfaction, destination image, and revisit intentions. Moreover, the research confirmed the mediating role of satisfaction in the relationship between destination attractiveness and destination image, and revisit intentions. The results are further discussed from the perspective of emerging tourism destinations to make their management more sustainable for the future and mitigate the repetition of rookie mistakes.

Tourist motivation, as a core of travel behavior, significantly influences consumer intentions and has attracted academic attention for decades. A plethora of studies analyse sets of internal and external motivators, while methodologies that exclusively focus on a single factor, such as age, that can sometimes have a determining influence in multi-attraction destinations, are less prevalent. This study introduces a fuzzy logic approach to develop a new model for analysing the internal motivations of different-aged consumers in multi-attraction urban destinations. Fuzzy models, as a mathematical means of representing vagueness and imprecise information, have the capability of recognizing, representing, manipulating, interpreting, and utilizing data and information, which typically for urban tourist motivations, are vague and lack certainty. This research tests the model in a real-life setting, using the example of Novi Sad, a mid-sized European city, which is typical of many similar cities who are attempting to develop sustainable tourism by attracting older tourists. The new model shows how tourist motivations for multi-attraction destinations are affected by age, through a specially developed m-file for MATLAB, so that it can be applied and tested in other tourism contexts. Theoretical and practical implications for sustainable destination management and marketing are described.

The aim of this paper is to develop a new perspective on urban tourist motivations and demotivation's by applying the Analytic Hierarchy Process (AHP) model in order to better understand how tourists make decisions about which destinations to visit. Authors discovered that most important factor within city break travel is internal force, followed by the external force and least important is demotivation. The paper argues that the results indicate the value of applying the AHP model to understand the role and importance both of push and pull factors and demotivators in urban tourism destination choice.

Geotourists, as visitors with a specific preference for geoheritage and attractive geodiversity, have been identified and typified by many authors worldwide. Considering that Serbia is recognized as an area of geotourism in its initiation phase, this type of research has not been conducted thus far. In spite of global trends, geotourism as a special interest form of travel does not exist in this region, and is principally related to speleotourism and pure admiration of aesthetic values of geodiversity. As one of the first studies of geotourism of such character in Serbia, the research presented within was conducted to reveal whether there is a certain level of interest for geoheritage amongst the general public. The questionnaire was conducted in 2015 on the territory of Vojvodina Province (North Serbia), counting a total of 198 respondents. Bearing in mind the lack of geotourism terminology within the study area, the general public is not familiar with the existence, attractiveness and even degradation of geodiversity. Hence, questions aimed to discover respondents’ habits and tendencies during travel, their attitude in everyday life, particularly towards nature (including the abiotic component). Last of all, the goal of the presented study is also to reveal whether there are certain types of potential geoheritage lovers - geotourists depending on their social-demographic characteristics. With specific profiles identified, results could be later used for geotourism planning, education, promotion and management in the Vojvodina region and wider.