Live streaming technologies transform the information processing of customers by changing the way they interact with and acquire information. However, this emerging technological artefact may induce both positive and negative consequences for customer decision making. It is yet unknown what constitutes the dimensions of the juxtaposed IT affordances and how they affect customer behaviours in this new social phenomenon. This paper contributes to IS research by uncovering the specific bright and dark sides of IT affordances in live streaming e-commerce and by explaining the cognitive mechanisms underpinning customer purchase and brand citizenship behaviours. We employed a sequential mixed-methods design to embrace and contextualise the theory of affordance, vicarious learning, and cognitive load to rigorously develop a theoretical framework of the juxtaposed IT affordance in live streaming e-commerce. The results indicate that positive affordances (e.g., interactivity, visibility, and entertainment) have stronger effects on both economic and non-economic value. However, the potential dark side (e.g., broadcasting and source diversity) has more negative effects on purchase intention than brand citizenship behaviour, underscoring the importance of involving customers in co-creating brand-related value in live streaming e-commerce. Our findings contribute considerably to the emerging literature on live streaming e-commerce and provide actionable recommendations for practitioners.

During the past several years, many governments and non-government organizations in the world made efforts to promote policies and activities regarding corporate social responsibility and proposal of relevant regulations. However, scandals of international financial organizations and transnational corporations are enduring issues, which threaten to reduce social responsibility to a mere corporate slogan. This is not only the basis for sustainable operations but, also it is a vital academic issue. Understanding the factors behind the intention of a corporation’s social responsibility practice is a problem that governments and other governance organizations urgently need to solve and is also an issue that scholars and other relevant workers need to pay attention to and investigate. This study tries to discuss the behavioral intention behind social responsibility practices, and to point out exogenous factors, corresponding with theory of reasoned action, among the factors proposed by literature regarding corporate social responsibility. Then we apply structural equation modelling to analyze each hypothesis of the study. Finally, the results show several determinants which empirically affect behavioral intentions towards social responsibility practices. This study serves as a supplement for present literature, which did not clearly explain the reason why corporations hesitate to put social responsibility into action. In addition, although the theory of reasoned action was widely used to discuss the motive of various reasoned actions, the current study might be a pioneer in using theory of reasoned action to discuss the behavioral models for corporate social responsibility practices and discussing the applicability of the theory of reasoned action based on empirical data.

Purpose: This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC.Design/methodology/approach: The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix and a hierarchical value map (HVM) of the consumer purchasing process, consisting of attribute-consequence-value (A-C-V) paths.Findings: By analyzing the significant linkages, elements, ladders and chains in the HVM, four dominant A-C-V paths were identified: economic-driven, efficiency-driven, progress-driven and quality-driven paths.Research limitations/implications: This study included only Chinese CBEC buyers. This limitation might affect the generalizability of the conclusions as culture, purchase habits and economic development differ between China and other countries.Practical implications: The results of this study provide CBEC practitioners an understanding of the consumer purchasing process and how consumer values are associated with platform characteristics. Thus, the results aid practitioners in allocating resources and developing CBEC platforms in an appropriate manner and direction.Originality/value: This study sheds lights on the emerging phenomenon of CBEC. By applying the means-end-chain approach, the study provides a comprehensive HVM for interpreting the consumer online purchasing process in this novel context. By illustrating the dominant paths, this research provides deeper theoretical insights into the specific focuses of CBEC consumer purchasing.

The online banking service is the key element for the development of e-commerce and e-businesses. It provides users with convenient daily transaction services, such as wire transfer and online payment. Past studies on online banking services mostly focused on their functionality, whereas little pay attention to users’ hedonic feelings or a sense of pleasure. Besides, discussions about post-adoption behavior are also immature. Thus, this study aims to explore the impacts of customers' positive or negative experience of using online banking services on consumers' emotions. Furthermore, a discussion of post-adoption behaviors, including recommendations, complaints, and continuance intention is also provided. The result shows that positive user experience will have a significantly positive impact on the generation of utilitarian emotion. As for the sense of utilitarian emotion, users concern more about whether their goal could be achieved successfully via their operations or not, such as completing wire transfer transactions in the online banking environment.

This study aimed to identify the gap between the expectations of website developers and users regarding the quality of services provided through information technology or network services (e-service quality) in a hospital environment and to discover the major causes of this gap. The study methodology included two stages. In the first stage, an analytic hierarchy process (AHP) questionnaire based on e-service quality theories was used to identify the gap between ‘website developer−expected e-service quality’ and ‘user−expected e-service quality’ In the second stage, a series of in-depth interviews with website developers at hospitals was conducted to understand the causes of the gaps. Seven causes of e-service gaps between website developers’ and users’ expectations of website quality were identified: purpose, perception, professional skills, equipment, responsibility, perspective, and differences in habits. Moreover, this research explores the positive and negative directions of the gaps.