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Fangkai Chang
Feng Chia University, Taichung, Taiwan

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Earlycite article
Published: 13 November 2020 in Internet Research
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Purpose This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC. Design/methodology/approach The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix and a hierarchical value map (HVM) of the consumer purchasing process, consisting of attribute-consequence-value (A-C-V) paths. Findings By analyzing the significant linkages, elements, ladders and chains in the HVM, four dominant A-C-V paths were identified: economic-driven, efficiency-driven, progress-driven and quality-driven paths. Research limitations/implications This study included only Chinese CBEC buyers. This limitation might affect the generalizability of the conclusions as culture, purchase habits and economic development differ between China and other countries. Practical implications The results of this study provide CBEC practitioners an understanding of the consumer purchasing process and how consumer values are associated with platform characteristics. Thus, the results aid practitioners in allocating resources and developing CBEC platforms in an appropriate manner and direction. Originality/value This study sheds lights on the emerging phenomenon of CBEC. By applying the means-end-chain approach, the study provides a comprehensive HVM for interpreting the consumer online purchasing process in this novel context. By illustrating the dominant paths, this research provides deeper theoretical insights into the specific focuses of CBEC consumer purchasing.

ACS Style

Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Fang-Kai Chang; Kai Zhao. Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective. Internet Research 2020, 31, 699 -736.

AMA Style

Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Fang-Kai Chang, Kai Zhao. Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective. Internet Research. 2020; 31 (2):699-736.

Chicago/Turabian Style

Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Fang-Kai Chang; Kai Zhao. 2020. "Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective." Internet Research 31, no. 2: 699-736.

Journal article
Published: 28 November 2018 in Sustainability
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During the past several years, many governments and non-government organizations in the world made efforts to promote policies and activities regarding corporate social responsibility and proposal of relevant regulations. However, scandals of international financial organizations and transnational corporations are enduring issues, which threaten to reduce social responsibility to a mere corporate slogan. This is not only the basis for sustainable operations but, also it is a vital academic issue. Understanding the factors behind the intention of a corporation’s social responsibility practice is a problem that governments and other governance organizations urgently need to solve and is also an issue that scholars and other relevant workers need to pay attention to and investigate. This study tries to discuss the behavioral intention behind social responsibility practices, and to point out exogenous factors, corresponding with theory of reasoned action, among the factors proposed by literature regarding corporate social responsibility. Then we apply structural equation modelling to analyze each hypothesis of the study. Finally, the results show several determinants which empirically affect behavioral intentions towards social responsibility practices. This study serves as a supplement for present literature, which did not clearly explain the reason why corporations hesitate to put social responsibility into action. In addition, although the theory of reasoned action was widely used to discuss the motive of various reasoned actions, the current study might be a pioneer in using theory of reasoned action to discuss the behavioral models for corporate social responsibility practices and discussing the applicability of the theory of reasoned action based on empirical data.

ACS Style

Chuanmin Mi; Fangkai Chang; ChingTorng Lin; Yuhsuan Chang. The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders. Sustainability 2018, 10, 4462 .

AMA Style

Chuanmin Mi, Fangkai Chang, ChingTorng Lin, Yuhsuan Chang. The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders. Sustainability. 2018; 10 (12):4462.

Chicago/Turabian Style

Chuanmin Mi; Fangkai Chang; ChingTorng Lin; Yuhsuan Chang. 2018. "The Theory of Reasoned Action to CSR Behavioral Intentions: The Role of CSR Expected Benefit, CSR Expected Effort and Stakeholders." Sustainability 10, no. 12: 4462.