The subject of this paper is profitability analysis of apple production in the Republic of Serbia. The financial profitability analysis was performed in companies operating in the territory of Vojvodina, Central and Eastern Serbia. This analysis was performed through the calculation of liquidity and profitability ratios. In the Republic of Serbia, 26658 hectares have apple orchards, which indicates that the cultivation of this fruit is highly represented. The aim of this paper is to determine whether apple production is a profitable activity in the Republic of Serbia, selecting three companies based on the analysis of profitability ratios.

The subject of this paper is the analysis of the impact of augmented reality on online user experiences. The analysis was performed on users’ experience with the Ikea Place App by IKEA. Users were surveyed through the User Experience Questionnaire (UEQ), through which the information about their online experiences related to the analyzed application was collected. The aim of this paper is to determine whether augmented reality and augmented reality applications complement the online user experience, based on the analysis of their user experience and experience related to the dimensions of the presented application. The intention is to contribute to the creation of the business and academic public’ interest in the concept of augmented reality as a model, which, by offering a ‘customized’ shopping experience, contributes to improving the level of consumer satisfaction.

The gamblification of sport has entered a fintech-enabled phase in which betting is no longer merely advertised around sport but designed into the act of watching it—continuous, mobile, frictionless, and seamlessly financed. Because this transformation shortens the pathway between impulse and expenditure, its consequences are increasingly financial; yet the evidence on how it affects the financial wellbeing of fans has not been synthesised. This scoping review, conducted in accordance with the PRISMA-ScR guidelines, mapped research linking the gamblification of sport—in both its marketing and its fintech dimensions—to fan financial wellbeing. Three databases (Scopus, Web of Science, PubMed), supplemented by hand-searching and a Google Scholar sweep, yielded 69 included studies. The evidence is young, expanding, and still largely exploratory in character. It is weighted heavily toward the marketing channel (advertising, sponsorship, inducements, normalisation), which is mature and well-theorised, whereas the fintech affordances of the betting product form a distinct but smaller literature, and financial wellbeing is most often reached only indirectly through marketing-driven overspend. Only five of the 69 studies directly measured a financial outcome, and all five lay within the fintech channel; the intersection at the centre—where the redesigned product meets the financial lives of vulnerable fans—remains largely unoccupied. We reframe this gap as a question of the social sustainability of sport, bearing on equity, wellbeing, and responsible consumption (SDGs 10, 3, and 12), and set out a research and governance agenda to address it.

The important role in enhancing the competitiveness and growth of enterprises have human capital. Employees with their knowledge, skills and commitment, contribute to increase productivity and lead to gaining competitive advantage. Performance adaptation to changes in the environment in which people, businesses and economies work, is reflected in how the human factor is valued as an important economic resource. The methodology of this study is based on human capital and its overall impact, through investment in people and skills needed as the only way to preserve and enhance competitive advantage. The main objective of this paper is to examine the role of a man in a business organization, with regard to organizations in municipality of Leposavic. The results of research on the importance of human capital in relation to material resources, as well as its impact on the competitiveness of the organization. Accordingly, the structure of the work consists of two parts: 1. The impact of human capital on the competitiveness of the organization with regard to conditions in the municipality of Leposavic and 2. Main recommendations for the development of competitiveness by investing in the human capital of the Republic of Serbia.