Luis Mañas-Viniegra (PhD) is Professor and Researcher in the Department of Applied Communication Studies at Complutense University of Madrid. He holds a PhD in Audiovisual Communication and Advertising with Extraordinary Award from the same University. He has been Professor at Carlos III University of Madrid, King Juan Carlos University and University of Valladolid. He is bachelor in Journalism and Advertising and Public Relations, and he is PI of the Complutense Research Group "UCM Brand Lab".
Luis Mañas-Viniegra (PhD) is Professor and Researcher in the Department of Applied Communication Studies at Complutense University of Madrid. He holds a PhD in Audiovisual Communication and Advertising with Extraordinary Award from the same University. He has been Professor at Carlos III University of Madrid, King Juan Carlos University and University of Valladolid. He is bachelor in Journalism and Advertising and Public Relations, and he is PI of the Complutense Research Group "UCM Brand Lab".