Luis Mañas-Viniegra

Prof. Dr. Luis Mañas-Viniegra

orcid

Research Focus & Metrics

Academic Career Length

57Years (1970-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Carmen Llorente-BarrosoCarmen Llorente-Barroso
Carmen Llorente-Barroso
Olga KolotouchkinaOlga Kolotouchkina
Olga Kolotouchkina
LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
(1) Background: The COVID-19 pandemic has been especially hard on the elderly owing to their particular vulnerability to the virus. Their confinement to prevent the spread of the virus resulted in social isolation, often linked to the unwanted loneliness that hinders their emotional well-being. The enabling capacity of ICT (Information and Communication Technology) to overcome the negative effects of this isolation requires special attention. The purpose of this research is to understand the impact of the use of ICT on the emotional well-being of elderly people during their confinement. (2) Methods: A qualitative exploration method based on four focus groups with elderly people aged 60 years or older and three in-depth personal interviews with experts in education of the elderly were carried out. (3) Results: Research results evidence a negative emotional impact of the confinement (lack of physical contact with their loved ones, fear and uncertainty, feeling of loneliness, sadness at the loss of family members) on the emotional well-being of study participants. Furthermore, the operational capacity of ICT to prevent infection, as well as their positive emotional and humanizing role in providing access to entertainment and hobbies, and in improving self-esteem was also acknowledged. (4) Conclusions: ICT have become a valuable ally for elderly people aged 60 years and older to mitigate the negative effects of social isolation and loneliness imposed by the confinement.

1 March 2020 in Heliyon
Verified
Journal Article
Open access
LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
PGPatricia Núñez Gómez
Patricia Núñez Gómez
VICTORIA TUR-VIÑESVICTORIA TUR-VIÑES
VICTORIA TUR-VIÑES
Instagram is the fastest growing social network and has an audience that shares lifestyles related to their interest in beauty and fashion. However, the exposure of adolescents to images that promote the slender beauty ideal can lead to body dissatisfaction, as they place a lot of importance on the likes and comments they receive regarding the comparison of their appearance with that of other users. The popularity of influencers and their opinion leadership has resulted in the convergence of a given body image with the promotion of products and brands. Through the use of neuromarketing techniques -attention through eye tracking, and emotion using galvanic skin response-, the objective of this research is to determine the cognitive perception that Spanish adolescents and young people have of the stimuli transmitted by influencers on Instagram, surpassing classic content analysis of social networks and offering the innovative technique of registering unconscious reactions of the audience, both toward the body image as well as toward the brands promoted by influencers who are akin to the audience. The results suggest that adolescents place greater attention and emotional intensity on the nude body appeal of influencers compared to young adults, and show only scarce interest in brands.

23 July 2019 in Sustainability
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Journal Article
Open access
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LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
AVAna Isabel Veloso
Ana Isabel Veloso
UCUbaldo Cuesta
Ubaldo Cuesta
The rise of Instagram, as the fastest growing social network in Spain and Portugal, and its incorporation into the communication strategies of beauty and fashion brands have posed some risks for younger followers in relation to the development of identity and self-esteem. A physical appearance acceptance movement has also begun, based on interaction with images, on which the social network is also based. The purpose of this research was to determine how attention is paid to fashion promotion and to the awareness of physical appearance acceptance by curvy influencers in comparison with communications by fashion brands on Instagram. The quantitative and qualitative methodology is based on the use of a biometric eye tracking technique applied to a sample of 120 participants from Spain and Portugal, matching the profile of the main users of Instagram: urban university women under 25 years old with an interest in fashion, and a self-perception as a curvy woman. The results point to more attention focused on the imperfections for which curvy influencers are raising awareness than on the fashion they promote when these awareness factors are more visible, as well as more attention focused on the fashion accessories worn by curvy brand models than those worn by the influencers, with specific and significant differences between Spanish and Portuguese audiences.

18 July 2023 in Media and Communication
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Journal Article
Open access
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Olga KolotouchkinaOlga Kolotouchkina
Olga Kolotouchkina
MAMónica Abad
Mónica Abad
LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
The ageing of urban populations poses serious challenges for policymakers and urban planners alike. While the number of people over 65 is increasing in urban areas, the digital transition in cities raises concerns about the persisting digital divide facing older citizens, as well as the digital inequality and ageism inherent to most digital domains. As ageing in place and place attachment play a significant role in the social engagement and well-being of older people, the purpose of this research is to shed light on the novel approaches taken by local governments to foster active participation among senior residents in the digital public sphere. Using semi-structured interviews with public officials from three age-friendly cities in Spain, we have explored innovative urban projects for digital inclusion, active ageing, and autonomy for older people. The findings of the study reveal the importance of coordinated multi-stakeholder initiatives in promoting digital literacy and overcoming barriers rooted in ageism in the digital world. True representation of older people in local governments, the promotion of co-creation initiatives led by seniors, and the standardisation of universal design and accessibility are some of the key contributions made by Spanish cities in their transition toward places that are digitally inclusive and age-friendly.

30 October 2020 in Revista Latina de Comunicación Social
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Open access
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PGPatricia Núñez Gómez
Patricia Núñez Gómez
NANatalia Abuín-Vences
Natalia Abuín-Vences
Javier Sierra-SánchezJavier Sierra-Sánchez
Javier Sierra-Sánchez
LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
Introducción: En este trabajo se lleva a cabo un análisis de las portadas de los principales diarios españoles durante la crisis del Covid-19. Metodología: El objetivo principal de este estudio es analizar el enfoque o framing empleado por las diferentes cabeceras para trasladar la información sobre la pandemia y su impacto a la sociedad. La metodología empleada fue el análisis de contenido de las portadas de la prensa española. El diseño de la muestra se ha basado en tres criterios: temporal, profesional y discursivo. Resultados/Discusión: El tono empleado por las principales cabeceras en sus titulares de portada fue negativo. Esta negatividad se centra en la gestión que de esta crisis está realizando el Gobierno. Los principales temas han sido sanidad, política y economía. En cuanto al tratamiento visual, las cabeceras han resaltado en sus fotografías a la sociedad civil como actor informativo por delante de políticos o instituciones oficiales. Conclusiones: El actor institucional más presente en el análisis discursivo de los titulares ha sido el Gobierno, representado en la figura de su Presidente.

7 May 2019 in Aula Abierta
Verified
Journal Article
Open access
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BMBlanca Miguélez-Juan
Blanca Miguélez-Juan
PGPatricia Núñez Gómez
Patricia Núñez Gómez
LMLuis Mañas-Viniegra
Luis Mañas-Viniegra
La Realidad Virtual ha supuesto una revolución en varios sectores y a pesar de que ofrece diversas posibilidades vinculadas a la educación, esta tecnología no está integrada en la Educación Secundaria Postobligatoria. Los nativos digitales que se encuentran en las aulas requieren una educación dirigida a alcanzar los objetivos educativos y a la adquisición de competencias recogidas en el currículo educativo de Bachillerato, pero al mismo tiempo necesitan que la educación que reciben les capacite para afrontar los retos que les presenta la sociedad del siglo XXI. Este artículo recoge los resultados de una encuesta, completada por 390 estudiantes que cursan el Bachillerato en la modalidad de Artes, dirigida a conocer la percepción de la utilidad pedagógica de la Realidad Virtual Inmersiva. Los resultados muestran que los estudiantes han utilizado esta tecnología, pero no como herramienta educativa en el aula. No obstante, consideran que su uso puede tener un efecto positivo en el proceso de enseñanza-aprendizaje y la califican como una herramienta idónea para complementar su aprendizaje incluso fuera de las instituciones de enseñanza formales. La aplicación de la Realidad Virtual Inmersiva como herramienta estimuladora del aprendizaje plantea importantes retos a las instituciones educativas a corto plazo.