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He holds a Bachelor's degree in Business and Economics and a PhD degree in Advertising and Public Relations. He is a Professor in the field of Communication and Public Relations. He currently teaches a course on Institutional Communication. Among his academic and management positions filled he has been Co-director of the PhD Programme Organizational Communication; Director of the Master’s Programme in Communication and Tourism Management; and Vice Dean of the School of Communication. Furthermore, General Assistant Director of Communication, Protocol, and Presidents’ Cabinet. During eight years he has held the position of Vice-President for Institutional Relations and President’s Cabinet at the University of Málaga. Currently, he’s Coordinator of the Postgraduate Programme Strategic Management and Innovation in Communication. His research production revolves around three main lines: Health Communication, Institutional and Political Communication and Tourism Communication. The latter, further develops aspects related to fundraising, as well as the image of institutions and their leaders. He has been a visiting research at the University of Miami (USA) and University of Sheffield, University of Cardiff, University of Leeds (UK) and University of Furtwangen (GER). He has also been visiting professor of the Doctoral Programme at the Universidad de Guadalajara (México) and Universidad de Barinas, Universidad del Zulia and Universidad de Oriente (Venezuela)
Project Goal: En el nuevo contexto digital la reputación corporativa y en general los activos intangibles para las organizaciones constituyen un motor para la sostenibilidad a medio y largo plazo asi como uno de los principales valores para la diferenciación en mercados competitivos. Actualmente los Social Media Influencers (SMIs) se afianzan como un elemento poderoso en su contribución al capital intangible de las empresas ya que pueden ayudar a promover una marca u organización generando una línea de opinión en la sociedad a través de los medios de comunicación social. El rápido crecimiento de la web 2.0, el aumento de los canales de comunicación, los tipos de información en texto, imágenes, videos, etc. y la facilidad para interactuar entre los públicos, está provocando una mayor dificultad para gestionar dicha información, adentrándonos en los problemas propios del Big Data en los social media. El nuevo entorno digital abre un mundo de posibilidades que está transformando la forma de comunicarse de las organizaciones. A nivel mundial la inversión publicitaria en medios sociales incrementó un 27% en 2016 y se prevee que los usuarios de Social Media alcancen los 2,95 billones para 2020 (Statista, 2017). Las empresas buscan soluciones en los desafios que plantean la conexión digital para llegar a sus grupos de interés y aprovechar las oportunidades de los nuevos modelos. En este contexto, la gestión de la influencia, se ha convertido en tema esencial para comprender y gestionar los medios de comunicación social, y por ende, las estrategias de las organizaciones para mejorar las recomendaciones hacía ellas o sus productos, adelantar tendencias o maximizar la comercialización del producto. Localizar influenciadores, cuantificar la importancia y calidad de los mismos en las redes sociales; clasificar SMIs con capacidad para difundir información por grupos de público objetivo; analizar el contenido emitido; descubrir tendencias; determinar la estructura de las comunidades; diseñar estrategias de marketing o comunicación basados en los SMIs; o determinar el valor del capital intangible de los SMIs, en el valor contable de la empresa son algunas de las líneas de investigación que se están llevando a cabo por la comunidad investigadora internacional. La identificación de influenciadores actualmente se lleva cabo entorno a la cantidad de información que se genera alrededor de los SMIs. Pero estos estudios no consideran en la actualidad otros factores que son también significativos como la calidad de ese flujo de información, o las experiencias y sentimientos que tienen los públicos acerca de la misma. La determinación de tendencias se realiza en función del nivel de experiencia que presenta el SMIs en la temática, sin embargo, no consideran otros factores como el tiempo de exposición de las ideas en la red, o el cumplimiento de diferentes condiciones. En la determinación de las comunidades de la red social y su estructura, hasta el momento se ha trabajado en la localización de los llamados influenciadores locales, aquellos que influyen en grupos específicos, sin considerar actores que participan en diferentes comunidades. En el análisis de contenido las investigaciones actuales se han centrado en la información textual. Sin embargo, cada día tiene más presencia en las redes sociales la información visual. Una forma de abordar esta problemática, es determinar el sentimiento que expresa la imagen, junto con el volumen de información asociada a la misma. El objetivo de este proyecto de investigación es diseñar e implementar un sistema inteligente para la gestión de intangibles, considerando la influencia como factor determinante, mediante el desarrollo de una plataforma que integre y se adapte a los cambios de una sociedad digital.
Current Stage: Recopilación de datos
Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.
Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .
AMA StylePatricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.
Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.
Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .
AMA StylePatricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.
The present research aims to understand the current situation of strategic communication and public relations applied in the professional field of fundraising in the cultural heritage environment. It observes the current patterns used in the sector to obtain and generate long-term sustainable funding, through the stimulation of investors and International Cooperation projects from the European Union in line with UNESCO. Two international case studies are compared: Spain and Mexico, through the selection of territorial samples in Malaga and San Luis Potosi. The methodology used is based on a combination of in-depth interviews with key informants and content analysis. In the first instance, the degree of application of communication and public relations tools for strategic purposes to directly attract economic resources to the management of cultural heritage (tangible and intangible) in the region is studied. In line with the results obtained, the current parameters and key indicators of the profile of the fundraising professional in public and private cultural management are presented.
Torres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas 2021, XI, 27-48 .
AMA StyleTorres-Mancera Rocio, Universidad de Malaga, de Las Deras-Pedrosa Carlos, Jambrino-Maldonado Carmen, Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas. 2021; XI (21):27-48.
Chicago/Turabian StyleTorres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. 2021. "Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México." Revista Internacional de Relaciones Públicas XI, no. 21: 27-48.
The outbreak of COVID-19 has led to radical change in all social and economic spheres and, even today, the scope of the pandemic cannot be detailed. This unprecedent situation is challenging the global world but particularly for business. The packages of measures internationally imposed as restrictions on commercial activity, isolation and social distancing mean that business should face a transformation in order to survive in each stage of the crisis. For this purpose, a content analysis with an initial dataset with 2,610 tweets of the most representative Spanish entrepreneurial organizations was carried out in key periods of the pandemic. The findings highlight that there are collective concerns with emotional burden in the business sector that encourage action despite confusion and uncertainty. Generalized distrust of policies led business organizations to insist on innovation and adaptation as the best tools to overcome the economic effect of the crisis.
Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Elena Fernandez-Díaz. Closer to or further from the new normal? business approach through social media analysis. Heliyon 2021, 7, e07106 .
AMA StylePatricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Elena Fernandez-Díaz. Closer to or further from the new normal? business approach through social media analysis. Heliyon. 2021; 7 (5):e07106.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Elena Fernandez-Díaz. 2021. "Closer to or further from the new normal? business approach through social media analysis." Heliyon 7, no. 5: e07106.
Introducción. Los avances producidos en la libertad en el contenido informativo que fluye a través de las redes sociales digitales y una mayor participación de los usuarios en las mismas juegan un papel clave en la comunicación relacionada con la salud, en particular en la que generan los profesionales de la información especializados en el ámbito sanitario por el proceso de adaptación laboral que han contemplado y al que han de atender de acuerdo a la evolución de un escenario virtual cambiante. Este artículo se centra en la actividad vía social networks del más de Colegios Oficiales de Médicos (C.O.M.) de España, siendo el objetivo principal analizar de qué forma éstas influyen en la construcción de los mensajes que se emiten desde la institución a la población. Metodología. La investigación se basa en el desarrollo de una técnica metodológica cuantitativa a través de un cuestionario contestado por especialistas en información sanitaria de los colectivos referidos responsables de elaborar y gestionar la información emitida por parte de los C.O.M. valoran la comunicación que se intercambia en redes sociales digitales y consideran que Twitter (81,3%) y Facebook (50%) son las más relevantes de acuerdo con sus intereses, centrados en la promoción de la salud. Sobre las cuentas en redes sociales digitales utilizadas por los C.O.M. como fuentes informativas, son aquellas de entidades hospitalarias las que mayor credibilidad les merecen, aunque la mayoría no lo refleje en la construcción de su propio contenido. Conclusiones. Se pone en valor el potencial de las digital social networks, como canales de comunicación de gran utilidad para las organizaciones sanitarias para informar, establecer relaciones con diferentes públicos y escuchar las demandas de a los usuarios para retroalimentar el discurso en redes.
Dolores Rando Cueto; Carlos De Las Heras Pedrosa; Francisco Javier Paniagua Rojano. Influencia de las redes sociales en el trabajo de profesionales de la información especializados en salud. Caso de los Colegios Oficiales de Médicos de España. Revista Latina de Comunicación Social 2021, 113 -133.
AMA StyleDolores Rando Cueto, Carlos De Las Heras Pedrosa, Francisco Javier Paniagua Rojano. Influencia de las redes sociales en el trabajo de profesionales de la información especializados en salud. Caso de los Colegios Oficiales de Médicos de España. Revista Latina de Comunicación Social. 2021; (79):113-133.
Chicago/Turabian StyleDolores Rando Cueto; Carlos De Las Heras Pedrosa; Francisco Javier Paniagua Rojano. 2021. "Influencia de las redes sociales en el trabajo de profesionales de la información especializados en salud. Caso de los Colegios Oficiales de Médicos de España." Revista Latina de Comunicación Social , no. 79: 113-133.
This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.
Fernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health 2020, 17, 8876 .
AMA StyleFernando Olivares-Delgado, Patricia P. Iglesias-Sánchez, María Teresa Benlloch-Osuna, Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health. 2020; 17 (23):8876.
Chicago/Turabian StyleFernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. 2020. "Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots." International Journal of Environmental Research and Public Health 17, no. 23: 8876.
COVID-19 has changed our lives forever. The world we knew until now has been transformed and nowadays we live in a completely new scenario in a perpetual restructuring transition, in which the way we live, relate, and communicate with others has been altered permanently. Within this context, risk communication is playing a decisive role when informing, transmitting, and channeling the flow of information in society. COVID-19 has posed a real pandemic risk management challenge in terms of impact, preparedness, response, and mitigation by governments, health organizations, non-governmental organizations (NGOs), mass media, and stakeholders. In this study, we monitored the digital ecosystems during March and April 2020, and we obtained a sample of 106,261 communications through the analysis of APIs and Web Scraping techniques. This study examines how social media has affected risk communication in uncertain contexts and its impact on the emotions and sentiments derived from the semantic analysis in Spanish society during the COVID-19 pandemic.
Carlos De Las Heras-Pedrosa; Pablo Sánchez-Núñez; José Ignacio Peláez. Sentiment Analysis and Emotion Understanding during the COVID-19 Pandemic in Spain and Its Impact on Digital Ecosystems. International Journal of Environmental Research and Public Health 2020, 17, 5542 .
AMA StyleCarlos De Las Heras-Pedrosa, Pablo Sánchez-Núñez, José Ignacio Peláez. Sentiment Analysis and Emotion Understanding during the COVID-19 Pandemic in Spain and Its Impact on Digital Ecosystems. International Journal of Environmental Research and Public Health. 2020; 17 (15):5542.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Pablo Sánchez-Núñez; José Ignacio Peláez. 2020. "Sentiment Analysis and Emotion Understanding during the COVID-19 Pandemic in Spain and Its Impact on Digital Ecosystems." International Journal of Environmental Research and Public Health 17, no. 15: 5542.
In the last decade, the advertising industry has experienced a quantum leap, powered by recent advances in neuroscience, a large investment in artificial intelligence, and a high degree of consumer expertise. Within this context, opinion mining, sentiment analysis, and emotion understanding bring us closer to one of the most sought-after objectives of advertising: to offer relevant ads at scale. The importance of studies about opinion mining, sentiment analysis, and emotion understanding in advertising has been rising exponentially over the last years. The peak of this new situation has been the interest of the research community in studying the relationship between such innovations and the spread of smart and contextual advertising. This article analyzes those works that address the relationship between sentiment analysis, opinion mining, and emotion understanding in advertising. The main objective is to clarify the current state of these studies, explore issues, methods, findings, themes, and gaps as well as to define their significance within the current convergence advertising research scenario. To reach such objectives, a bibliometric analysis was conducted, retrieving and analyzing 919 research works published between 2010 and 2019 based on results from Web of Science (WoS).
José Ignacio Peláez Sánchez; Manuel J. Cobo; Carlos De Las Heras-Pedrosa; Jose Ignacio Pelaez; Enrique Herrera-Viedma. Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis. IEEE Access 2020, 8, 134563 -134576.
AMA StyleJosé Ignacio Peláez Sánchez, Manuel J. Cobo, Carlos De Las Heras-Pedrosa, Jose Ignacio Pelaez, Enrique Herrera-Viedma. Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis. IEEE Access. 2020; 8 (99):134563-134576.
Chicago/Turabian StyleJosé Ignacio Peláez Sánchez; Manuel J. Cobo; Carlos De Las Heras-Pedrosa; Jose Ignacio Pelaez; Enrique Herrera-Viedma. 2020. "Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis." IEEE Access 8, no. 99: 134563-134576.
The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.
Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco J. Paniagua-Rojano. Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study. International Journal of Environmental Research and Public Health 2020, 17, 4859 .
AMA StyleCarlos De Las Heras-Pedrosa, Dolores Rando-Cueto, Carmen Jambrino-Maldonado, Francisco J. Paniagua-Rojano. Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study. International Journal of Environmental Research and Public Health. 2020; 17 (13):4859.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco J. Paniagua-Rojano. 2020. "Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study." International Journal of Environmental Research and Public Health 17, no. 13: 4859.
This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.
Carlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability 2020, 12, 4092 .
AMA StyleCarlos De Las Heras-Pedrosa, Elena Millan-Celis, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability. 2020; 12 (10):4092.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2020. "Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective." Sustainability 12, no. 10: 4092.
Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.
Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability 2020, 12, 2793 .
AMA StylePatricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability. 2020; 12 (7):2793.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies." Sustainability 12, no. 7: 2793.
The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 3600 articles reviewed, this study investigates the repercussions and communicative strategies from the point of view of the principal Spanish digital media. The results reveal two parallel universes, clearly differentiated by their perspective of the conflict, their contradictory headlines, and their parallel truths. This text presents key findings that are relevant for the study of political communication in the context of media studies.
Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences 2020, 9, 35 .
AMA StyleCarlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia P. Iglesias-Sánchez, Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences. 2020; 9 (4):35.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. 2020. "Populism and Independence Movements in Europe: The Catalan-Spanish Case." Social Sciences 9, no. 4: 35.
Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.
José Ignacio Peláez Sánchez; Carlos De Las Heras-Pedrosa; José Ignacio Peláez. Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018). Social Sciences 2020, 9, 23 .
AMA StyleJosé Ignacio Peláez Sánchez, Carlos De Las Heras-Pedrosa, José Ignacio Peláez. Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018). Social Sciences. 2020; 9 (3):23.
Chicago/Turabian StyleJosé Ignacio Peláez Sánchez; Carlos De Las Heras-Pedrosa; José Ignacio Peláez. 2020. "Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018)." Social Sciences 9, no. 3: 23.
Carlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco Javier Paniagua-Rojano. Analysis and study of hospital communication via social media from the patient perspective. Cogent Social Sciences 2020, 6, 1 .
AMA StyleCarlos De Las Heras-Pedrosa, Dolores Rando-Cueto, Carmen Jambrino-Maldonado, Francisco Javier Paniagua-Rojano. Analysis and study of hospital communication via social media from the patient perspective. Cogent Social Sciences. 2020; 6 (1):1.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Dolores Rando-Cueto; Carmen Jambrino-Maldonado; Francisco Javier Paniagua-Rojano. 2020. "Analysis and study of hospital communication via social media from the patient perspective." Cogent Social Sciences 6, no. 1: 1.
The short entrepreneurship education initiative at Malaga University trained entrepreneurial competences through a hackathon, role playing, team building and a practical case with an entrepreneur. The week-long initiative targeted Malaga University students in any degree course. This chapter highlights the involvement of lecturers, students and entrepreneurs in the design, implementation and evaluation of activities. Our initiative shows that their participation improves predisposition to learn and motivation in an educational environment. The ultimate goal is to test whether the acquisition of entrepreneurial competences can improve graduates’ employability and increase entrepreneurial intention (EI).
Patricia P. Iglesias-Sánchez; Carmina Jambrino Maldonado; Carlos De Las Heras-Pedrosa. Training entrepreneurial competences involving key stakeholders. How to Become an Entrepreneur in a Week 2020, 140 -157.
AMA StylePatricia P. Iglesias-Sánchez, Carmina Jambrino Maldonado, Carlos De Las Heras-Pedrosa. Training entrepreneurial competences involving key stakeholders. How to Become an Entrepreneur in a Week. 2020; ():140-157.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmina Jambrino Maldonado; Carlos De Las Heras-Pedrosa. 2020. "Training entrepreneurial competences involving key stakeholders." How to Become an Entrepreneur in a Week , no. : 140-157.
This paper shows the effects of training entrepreneurial competences on employability in higher education. It identifies teaching methods that are more effective in order to improve entrepreneurial competences. These are hackathon, team building, role play, and practical cases with entrepreneurs at a Spanish university. In contrast to the methods shown in previous literature, a mixed-method is proposed. Firstly, a qualitative technique based on three focus groups with the participation of lecturers, students, and entrepreneurs are used. Additionally, a regression analysis seeks links between entrepreneurial intention and employability with entrepreneurial competences with 329 students. The findings show the direct effect on skills appreciated in companies, using collaborative and practical activities focusing on competency perspective. This research work provides a new approach to training entrepreneurial competences that demonstrates the main role of Open Innovation enhancing the main stakeholders’ motivation and improving their skills. Useful information is provided to design the academic syllabuses and improve the level of employability of university graduates.
Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability 2019, 11, 4689 .
AMA StylePatricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability. 2019; 11 (17):4689.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education." Sustainability 11, no. 17: 4689.
Purpose Open innovation (OI) involves the alignment of the organisation’s strategy and resources. Notably, companies will not adopt this emerging paradigm without a guarantee of better results. Therefore, the purpose of this paper is to identify which combination of entrepreneurial managerial approaches makes it possible for companies to improve performance. Design/methodology/approach This study involves a survey questionnaire, 147 enterprises and regression analysis on the survey data to identify to what extent strategic and management orientations affect innovation performance (IP), as well as an analysis focusing on the results of two sectors (i.e. tourism and agri-food industries). Findings The main findings show a direct effect amongst the level of innovation, external openness and open innovation management (OIM), and IP. However, although there are no differences in the perception and orientation of OIM and the results across the two sectors, the influence of the variable firm size has been supported. Finally, the collective effort required by companies to ensure the successful implementation of OI processes and achieve high IP is outstanding. Practical implications This paper discusses the significance of these findings, highlighting the main practical implications for researchers and companies – especially the need to assimilate the organisational change involved in the challenge of OI. Originality/value This study combines the sectors industry and services, emphasises OIM and reinforces the literature in the field of IP.
Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management 2019, 32, 517 -532.
AMA StylePatricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management. 2019; 32 (5):517-532.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Industrial and tourism perspectives on open innovation." Journal of Organizational Change Management 32, no. 5: 517-532.
Los destinos turísticos han experimentado cambios importantes en la última década como resultado de los avances en las Tecnologías de la Comunicación y la Información. Surgen así los destinos turísticos inteligentes que facilitan la interacción y la integración entre turistas y los ciudadanos facilitándoles una experiencia de calidad y sostenible para el destino. Como elemento innovador se propone en esta investigación la reputación como herramienta clave en la gestión de la competitividad de un destino turístico inteligente. Un método cualitativo aplicado a informantes claves de España y Reino Unido ha permitido elaborar un “modelo de evaluación de la reputación del destino” que incluye como factores: Brand Image Management, calidad de servicios, calidad de la experiencia y los sentimientos e Internet Service System for Tourist. Los resultados son útiles para responsables del diseño de políticas públicas, empresas turísticas y la comunidad universitaria. Palabras claves: Relaciones Públicas, Reputación, Destinos turísticos inteligentes, Comunicación, Turismo Abstract Tourism destinations have experienced important changes in the last decade as a result of innovations in information and communication technologies and the democratization of information by means of social media. Social networks, blogs and mobile social media have developed peer-to-peer communication and an ever more engaged and credible audience. At the end of the 20th Century destinations were studied in a radically different way, as all research was based on quality of service (QoS). Some destinations were gradually starting to consider brand value and the importance of managing it and were starting to include it in their research. There was a transition from spectacular images of never-ending solitary beaches, breathtaking waterfalls and towering skyscrapers to sensations and emotions. It was important for the destination to touch senses and reach heart. Tourists are looking for emotions and sensations. From then on, all communication has been based on sensations related to experiencing the destination. Social communication media such as Web 2.0 and social networks open up new ground for the Smart Tourism Destination, so that the tourists can be connected to the cloud, to the Internet of Things and to what has become the Internet Service System for Tourists (ISST). This allows tourists to create and sharing their own experiences. Users have an active role; they are now co-creators, co-communicators and recommendators of tourist experiences. Smart Tourism Destinations (STD) makes all processes symmetric and represents the end of unidirectionality. Communication with tourists through the Internet of Things (IoT) becomes total, fast, horizontal and real-time. Tourists can create their own experiences and this requires total digital support from the destination. These experiences are shared instantly with friends and relatives who are not there...
Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 2019, 9, 117-138 .
AMA StyleCarlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado., Patricia P. Iglesias-Sánchez, Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. 2019; 9 (17):117-138.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. 2019. "Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model." Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 9, no. 17: 117-138.
Carlos De Las Heras-Pedrosa; Ivette Soto-Vélez. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations 2018, 8, 01-04 .
AMA StyleCarlos De Las Heras-Pedrosa, Ivette Soto-Vélez. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. 2018; 8 (16):01-04.
Chicago/Turabian StyleCarlos De Las Heras-Pedrosa; Ivette Soto-Vélez. 2018. "Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations." Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations 8, no. 16: 01-04.