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Prof. Dr. Patricia Iglesias-Sánchez
Ph.D Assistant Lecturer Faculty of Economics and Business Studies Department of Economics and Business Organisation University of Malaga - Andalucia Tech

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Research Keywords & Expertise

0 Open Innovation
0 Social Media
0 Tourism desitination Management
0 Tourism and Hospitality
0 Entrepreneurial education

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Dataset
Published: 13 August 2021
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Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.

Dataset
Published: 13 August 2021
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Today's society claims to be more inclusive, but this premise remains to be subjected to a practical examination. This work analyses how advertising and society interact and evolve in parallel, trying to balance the more traditional representations, in accordance with the Mirror Theory and the mainstreaming that advertising can exert on social changes. In this case, focused on homosexual community, a content analysis of audiovisual advertising in Spain from the 1960s to 2021 is carried out in addition to a review of historical milestones and legislation. The results evidence the transformation of advertising. The main findings show a shift from total invisibilisation in the 1960s to effective and respectful integration today. Therefore, the concept Queervertising is proposed to called this phenomenon that is an inescapable challenge for brands. The following appendix shows the list of the advertisements analyzed in this research, including the name of the advertised brand, the decade of broadcast and the link to view the spot.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. 2021, 1 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa, Rafael Díaz Tendero. Appendix: Queervertising: a review of Spanish ads for six decades. . 2021; ():1.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa; Rafael Díaz Tendero. 2021. "Appendix: Queervertising: a review of Spanish ads for six decades." , no. : 1.

Journal article
Published: 28 June 2021 in Revista Internacional de Relaciones Públicas
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The present research aims to understand the current situation of strategic communication and public relations applied in the professional field of fundraising in the cultural heritage environment. It observes the current patterns used in the sector to obtain and generate long-term sustainable funding, through the stimulation of investors and International Cooperation projects from the European Union in line with UNESCO. Two international case studies are compared: Spain and Mexico, through the selection of territorial samples in Malaga and San Luis Potosi. The methodology used is based on a combination of in-depth interviews with key informants and content analysis. In the first instance, the degree of application of communication and public relations tools for strategic purposes to directly attract economic resources to the management of cultural heritage (tangible and intangible) in the region is studied. In line with the results obtained, the current parameters and key indicators of the profile of the fundraising professional in public and private cultural management are presented.

ACS Style

Torres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas 2021, XI, 27-48 .

AMA Style

Torres-Mancera Rocio, Universidad de Malaga, de Las Deras-Pedrosa Carlos, Jambrino-Maldonado Carmen, Iglesias-Sánchez Patricia P.. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas. 2021; XI (21):27-48.

Chicago/Turabian Style

Torres-Mancera Rocio; Universidad de Malaga; de Las Deras-Pedrosa Carlos; Jambrino-Maldonado Carmen; Iglesias-Sánchez Patricia P.. 2021. "Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México." Revista Internacional de Relaciones Públicas XI, no. 21: 27-48.

Journal article
Published: 29 November 2020 in International Journal of Environmental Research and Public Health
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This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.

ACS Style

Fernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health 2020, 17, 8876 .

AMA Style

Fernando Olivares-Delgado, Patricia P. Iglesias-Sánchez, María Teresa Benlloch-Osuna, Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health. 2020; 17 (23):8876.

Chicago/Turabian Style

Fernando Olivares-Delgado; Patricia P. Iglesias-Sánchez; María Teresa Benlloch-Osuna; Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado. 2020. "Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots." International Journal of Environmental Research and Public Health 17, no. 23: 8876.

Journal article
Published: 14 August 2020 in International Journal of Environmental Research and Public Health
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This study examines how confinement measures established during the COVID-19 pandemic crisis affected the emotions of the population. For this purpose, public sentiment on social media and digital ecosystems in Spain is analyzed. We identified affective tones towards media and citizens published on social media focusing on six basic emotions: anger, fear, joy, sadness, disgust and uncertainty. The main contribution of this work is the evidence of contagious sentiments and, consequently, the possibility of using this new dimension of social media as a form of a “collective therapy”. This paper contributes to understanding the impact of confinement measures in a pandemic from the point of view of emotional health. This analysis provides a set of practical implications that can guide conceptual and empirical work in health crisis management with an alternative approach, especially useful for decision-making processes facing emergency responses and health crises, even in an unprecedented global health crisis such as the traumatic events caused by the COVID-19 disease.

ACS Style

Patricia P. Iglesias-Sánchez; Gustavo Fabián Vaccaro Witt; Francisco E. Cabrera; Carmen Jambrino-Maldonado. The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain. International Journal of Environmental Research and Public Health 2020, 17, 5918 .

AMA Style

Patricia P. Iglesias-Sánchez, Gustavo Fabián Vaccaro Witt, Francisco E. Cabrera, Carmen Jambrino-Maldonado. The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain. International Journal of Environmental Research and Public Health. 2020; 17 (16):5918.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Gustavo Fabián Vaccaro Witt; Francisco E. Cabrera; Carmen Jambrino-Maldonado. 2020. "The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain." International Journal of Environmental Research and Public Health 17, no. 16: 5918.

Journal article
Published: 05 August 2020 in International Journal of Environmental Research and Public Health
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Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health Organization (WHO). In times of global pandemics such as COVID-19, the WHO message “health for all” takes on great communicative importance, especially from the point of view of the prevention of the disease and recommendations for action. Therefore, any communication must be understandable and accessible by all types of people, regardless of their technology, language, culture or disability (physical or mental), according to the World Wide Web Consortium (W3C), taking on special relevance for public health content. This study analysed whether the WHO is accessible in its digital version for all groups of citizens according to the widely accepted standards in the field of the Internet. The conclusion reached was that not all the information is accessible in accordance with the Web Content Accessibility Guidelines 2.1, which implies that there are groups that are, to some extent, left out, especially affecting the elderly. This study can contribute to the development of proposals and suggest ways in which to improve the accessibility of health content to groups especially vulnerable in this pandemic.

ACS Style

Elena Fernández-Díaz; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All? International Journal of Environmental Research and Public Health 2020, 17, 5663 .

AMA Style

Elena Fernández-Díaz, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All? International Journal of Environmental Research and Public Health. 2020; 17 (16):5663.

Chicago/Turabian Style

Elena Fernández-Díaz; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2020. "Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All?" International Journal of Environmental Research and Public Health 17, no. 16: 5663.

Journal article
Published: 17 May 2020 in Sustainability
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This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.

ACS Style

Carlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability 2020, 12, 4092 .

AMA Style

Carlos De Las Heras-Pedrosa, Elena Millan-Celis, Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado. Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective. Sustainability. 2020; 12 (10):4092.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Elena Millan-Celis; Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado. 2020. "Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective." Sustainability 12, no. 10: 4092.

Journal article
Published: 01 April 2020 in Sustainability
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Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

ACS Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability 2020, 12, 2793 .

AMA Style

Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability. 2020; 12 (7):2793.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies." Sustainability 12, no. 7: 2793.

Journal article
Published: 29 March 2020 in Social Sciences
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The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 3600 articles reviewed, this study investigates the repercussions and communicative strategies from the point of view of the principal Spanish digital media. The results reveal two parallel universes, clearly differentiated by their perspective of the conflict, their contradictory headlines, and their parallel truths. This text presents key findings that are relevant for the study of political communication in the context of media studies.

ACS Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences 2020, 9, 35 .

AMA Style

Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia P. Iglesias-Sánchez, Elena Millán-Celis. Populism and Independence Movements in Europe: The Catalan-Spanish Case. Social Sciences. 2020; 9 (4):35.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado; Patricia P. Iglesias-Sánchez; Elena Millán-Celis. 2020. "Populism and Independence Movements in Europe: The Catalan-Spanish Case." Social Sciences 9, no. 4: 35.

Original research
Published: 04 January 2020 in Information Technology & Tourism
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This research focuses on how the tourism and hospitality industry is applying the paradigm of open innovation, supported by social media. Open innovation (OI) has been on the topical research agenda, but the previous literature lacks studies in the service sector and specifically for tourism companies. Moreover, the introduction of social media as a tool to implement open innovation is considered the main research gap. Structural equation modelling is applied to data from 181 Portuguese and Spanish companies to study both customer involvement in new product development and the perceptions and results in terms of turnover and competitiveness. The structure of the relationships between research and development, external openness and open innovation management is highlighted with statistical analysis. In addition, the introduction of social media adds value to the proposed model. Currently, there is a lack of available models to give structure to the OI paradigm and to allow us to manage it. The contribution of this research is a comparison of the explanatory power of three models that allow us to test how certain strategic guidelines in tourism companies influence each other and have a mediating or multiplier effect when linked to each other (nested models method). In conclusion, the originality of this research is based on the relationship between open innovation management and social media and the mediating effect of external openness.

ACS Style

Patricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism 2020, 22, 297 -323.

AMA Style

Patricia P. Iglesias-Sánchez, Pilar López-Delgado, Marisol B. Correia, Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism. 2020; 22 (2):297-323.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. 2020. "How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?" Information Technology & Tourism 22, no. 2: 297-323.

Journal article
Published: 28 August 2019 in Sustainability
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This paper shows the effects of training entrepreneurial competences on employability in higher education. It identifies teaching methods that are more effective in order to improve entrepreneurial competences. These are hackathon, team building, role play, and practical cases with entrepreneurs at a Spanish university. In contrast to the methods shown in previous literature, a mixed-method is proposed. Firstly, a qualitative technique based on three focus groups with the participation of lecturers, students, and entrepreneurs are used. Additionally, a regression analysis seeks links between entrepreneurial intention and employability with entrepreneurial competences with 329 students. The findings show the direct effect on skills appreciated in companies, using collaborative and practical activities focusing on competency perspective. This research work provides a new approach to training entrepreneurial competences that demonstrates the main role of Open Innovation enhancing the main stakeholders’ motivation and improving their skills. Useful information is provided to design the academic syllabuses and improve the level of employability of university graduates.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability 2019, 11, 4689 .

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education. Sustainability. 2019; 11 (17):4689.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Training Entrepreneurial Competences with Open Innovation Paradigm in Higher Education." Sustainability 11, no. 17: 4689.

Journal article
Published: 12 August 2019 in Journal of Organizational Change Management
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Purpose Open innovation (OI) involves the alignment of the organisation’s strategy and resources. Notably, companies will not adopt this emerging paradigm without a guarantee of better results. Therefore, the purpose of this paper is to identify which combination of entrepreneurial managerial approaches makes it possible for companies to improve performance. Design/methodology/approach This study involves a survey questionnaire, 147 enterprises and regression analysis on the survey data to identify to what extent strategic and management orientations affect innovation performance (IP), as well as an analysis focusing on the results of two sectors (i.e. tourism and agri-food industries). Findings The main findings show a direct effect amongst the level of innovation, external openness and open innovation management (OIM), and IP. However, although there are no differences in the perception and orientation of OIM and the results across the two sectors, the influence of the variable firm size has been supported. Finally, the collective effort required by companies to ensure the successful implementation of OI processes and achieve high IP is outstanding. Practical implications This paper discusses the significance of these findings, highlighting the main practical implications for researchers and companies – especially the need to assimilate the organisational change involved in the challenge of OI. Originality/value This study combines the sectors industry and services, emphasises OIM and reinforces the literature in the field of IP.

ACS Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management 2019, 32, 517 -532.

AMA Style

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Industrial and tourism perspectives on open innovation. Journal of Organizational Change Management. 2019; 32 (5):517-532.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2019. "Industrial and tourism perspectives on open innovation." Journal of Organizational Change Management 32, no. 5: 517-532.

Report
Published: 25 June 2019 in Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model
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Los destinos turísticos han experimentado cambios importantes en la última década como resultado de los avances en las Tecnologías de la Comunicación y la Información. Surgen así los destinos turísticos inteligentes que facilitan la interacción y la integración entre turistas y los ciudadanos facilitándoles una experiencia de calidad y sostenible para el destino. Como elemento innovador se propone en esta investigación la reputación como herramienta clave en la gestión de la competitividad de un destino turístico inteligente. Un método cualitativo aplicado a informantes claves de España y Reino Unido ha permitido elaborar un “modelo de evaluación de la reputación del destino” que incluye como factores: Brand Image Management, calidad de servicios, calidad de la experiencia y los sentimientos e Internet Service System for Tourist. Los resultados son útiles para responsables del diseño de políticas públicas, empresas turísticas y la comunidad universitaria. Palabras claves: Relaciones Públicas, Reputación, Destinos turísticos inteligentes, Comunicación, Turismo Abstract Tourism destinations have experienced important changes in the last decade as a result of innovations in information and communication technologies and the democratization of information by means of social media. Social networks, blogs and mobile social media have developed peer-to-peer communication and an ever more engaged and credible audience. At the end of the 20th Century destinations were studied in a radically different way, as all research was based on quality of service (QoS). Some destinations were gradually starting to consider brand value and the importance of managing it and were starting to include it in their research. There was a transition from spectacular images of never-ending solitary beaches, breathtaking waterfalls and towering skyscrapers to sensations and emotions. It was important for the destination to touch senses and reach heart. Tourists are looking for emotions and sensations. From then on, all communication has been based on sensations related to experiencing the destination. Social communication media such as Web 2.0 and social networks open up new ground for the Smart Tourism Destination, so that the tourists can be connected to the cloud, to the Internet of Things and to what has become the Internet Service System for Tourists (ISST). This allows tourists to create and sharing their own experiences. Users have an active role; they are now co-creators, co-communicators and recommendators of tourist experiences. Smart Tourism Destinations (STD) makes all processes symmetric and represents the end of unidirectionality. Communication with tourists through the Internet of Things (IoT) becomes total, fast, horizontal and real-time. Tourists can create their own experiences and this requires total digital support from the destination. These experiences are shared instantly with friends and relatives who are not there...

ACS Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 2019, 9, 117-138 .

AMA Style

Carlos De Las Heras-Pedrosa, Carmen Jambrino-Maldonado., Patricia P. Iglesias-Sánchez, Jairo Lugo-Ocando. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model. 2019; 9 (17):117-138.

Chicago/Turabian Style

Carlos De Las Heras-Pedrosa; Carmen Jambrino-Maldonado.; Patricia P. Iglesias-Sánchez; Jairo Lugo-Ocando. 2019. "Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model." Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible / Importance of public relations for the reputation in a Smart Tourist Destination. A proposal of a sustainable model 9, no. 17: 117-138.

Chapter
Published: 01 January 2019 in Digital Technology Advancements in Knowledge Management
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This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.

ACS Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management 2019, 158 -178.

AMA Style

Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management. 2019; ():158-178.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. 2019. "The Customer as a Source of Open Innovation in the Tourism Sector." Digital Technology Advancements in Knowledge Management , no. : 158-178.

Report
Published: 19 September 2017 in La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española
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Revista Latina de Comunicacion Social, RLCS, es una revista científica editada en la Universidad de La Laguna, ULL (Tenerife, Islas Canarias) en el LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA, fundada en 1987 por el Dr. José Manuel de Pablos Coello, al amparo de los programas especiales de doctorado para profesores latinoamericanos. Publica bajo el sumario principal trabajos de investigacion, redactados siguiendo la formula IMRyDC+B: introduccion, metodología, resultados y discusion más conclusiones, con una bibliografía actualizada: un mínimo del 70 % de las entradas han de ser de los últimos 10 años y la mitad de ellas de revistas científicas. Los revisores hacen un estudio por pares y 'ciego'. Se trata de un proyecto colectivo e interuniversitario, con numerosos docentes e investigadores de casi todos los países de habla española y portuguesa.La revista está en los bancos de datos EBSCO (Estados Unidos), DOAJ (Lund University, Suecia), Redalyc (México), Dialnet (España) y se halla indizada por el CINDOC-CSIC en DICE, ISOC, RESH, Oficina de Educacion Iberoamericana, OEI; Dulcinea... Y desde 2011, en Scopus. En España es revista-fuente o de referencia, en el Directorio de Revistas Españolas de Ciencias Sociales / Comunicacion, IN-RECS, de la Universidad de Granada, UGR. Ocupa la primera posicion en el índice acumulativo del periodo 2003 - 2007; id. 2004-2008; id. 2005-2009 y de los años 2008, 2009 y 2010. En el factor de impacto de revistas españolas de Comunicación (In RECS) de 2011 volvio; a estar en el primer cuartil (Q1), lo que sucedía por cuarto año consecutivo.Incluida en el top 100 de revistas en castellano de Google Scholar, años 2014, 2013 y 2012. En 2014, en el puesto 25 de las revistas científicas en español más citadas, según Google Scholar Metrics, GSM, y por segundo año consecutivo (2013, 2014) en el primer cuartil (Q1) de las revistras de Comunicación Social, de acuerdo al ranking internacional basado en GSM que realiza la Universidad de Granada. Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada.

ACS Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española. La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española 2017, 1 .

AMA Style

C De Las Heras Pedrosa, Fj Paniagua Rojano, C Jambrino Maldonado, P Iglesias Sánchez. La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española. La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española. 2017; ():1.

Chicago/Turabian Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. 2017. "La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española." La imagen de los candidatos en las elecciones presidenciales de Estados Unidos en ‘prensa’ digital española , no. : 1.

Report
Published: 19 September 2017 in Image of U.S. presidential candidates in Spanish digital ‘press’
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Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada.

ACS Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. Image of U.S. presidential candidates in Spanish digital ‘press’. Image of U.S. presidential candidates in Spanish digital ‘press’ 2017, 1 .

AMA Style

C De Las Heras Pedrosa, Fj Paniagua Rojano, C Jambrino Maldonado, P Iglesias Sánchez. Image of U.S. presidential candidates in Spanish digital ‘press’. Image of U.S. presidential candidates in Spanish digital ‘press’. 2017; ():1.

Chicago/Turabian Style

C De Las Heras Pedrosa; Fj Paniagua Rojano; C Jambrino Maldonado; P Iglesias Sánchez. 2017. "Image of U.S. presidential candidates in Spanish digital ‘press’." Image of U.S. presidential candidates in Spanish digital ‘press’ , no. : 1.

Original articles
Published: 23 August 2017 in Tourism Planning & Development
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This study shows how the tourism sector is applying the new paradigm of open innovation (OI) supported by social media. We drew on a sample of 135 companies from the sector in the south of Portugal and Spain to perform a cluster analysis. Currently, OI is a challenge in tourism, and social media are a strategic tool. The main objective is to evaluate the impact of customer involvement in innovation performance. The results show positive impact of OI in new product development, moreover results derived in terms of turnover and competitiveness improve; however, it all depends on the innovation management model. Anyway, even today, formal adoption is still pending to achieve the desired outcomes but this research highlights how the sector is advancing in the direction of OI.

ACS Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. Challenges of Open Innovation in the Tourism Sector. Tourism Planning & Development 2017, 16, 22 -42.

AMA Style

Patricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado. Challenges of Open Innovation in the Tourism Sector. Tourism Planning & Development. 2017; 16 (1):22-42.

Chicago/Turabian Style

Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. 2017. "Challenges of Open Innovation in the Tourism Sector." Tourism Planning & Development 16, no. 1: 22-42.

Journal article
Published: 30 June 2015 in European Journal of Family Business
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Innovation is a strategic element of competitiveness; however, levels of innovation in Spain do not show the internalization of this premise in business practice. This paper discusses innovation in family firms with the intention to identify both barriers and facilitators, and factor analysis is applied to measure the weight of each component. The main finding is that the most common innovation in this type of business structure is related to marketing, which reflects the need to seek synergy and collaboration between the two as a means of organizational development. Finally, the article lists the components that determine the levels of innovation to further develop a proposal with practical implications for strategic decisions within family firms.

ACS Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Carlos De Las Heras Pedrosa. Innovation and marketing: keys for competitiveness in family firms. European Journal of Family Business 2015, 5, 1 .

AMA Style

Patricia P. Iglesias Sánchez, Carmen Jambrino Maldonado, Carlos De Las Heras Pedrosa. Innovation and marketing: keys for competitiveness in family firms. European Journal of Family Business. 2015; 5 (1):1.

Chicago/Turabian Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Carlos De Las Heras Pedrosa. 2015. "Innovation and marketing: keys for competitiveness in family firms." European Journal of Family Business 5, no. 1: 1.

Journal article
Published: 01 July 2014 in aDResearch ESIC International Journal of Communication Research
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ACS Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Carlos De Las Heras Pedrosa. Modelo de innovación abierta en redes sociales. aDResearch ESIC International Journal of Communication Research 2014, 10, 90 -109.

AMA Style

Patricia P. Iglesias Sánchez, Carmen Jambrino Maldonado, Carlos De Las Heras Pedrosa. Modelo de innovación abierta en redes sociales. aDResearch ESIC International Journal of Communication Research. 2014; 10 (10):90-109.

Chicago/Turabian Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Carlos De Las Heras Pedrosa. 2014. "Modelo de innovación abierta en redes sociales." aDResearch ESIC International Journal of Communication Research 10, no. 10: 90-109.

Journal article
Published: 01 July 2012 in Revista Europea de Dirección y Economía de la Empresa
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ResumenLa creación de empresas de base tecnológica en el seno de las universidades, especialmente las Spin-Off universitarias, se ha convertido en los últimos años en uno de los mecanismos más eficaces de transferencia de resultados de investigación y tecnología desde los centros de investigación universitarios al sector productivo. Como consecuencia, esta tipología de empresas está siendo motivo de estudio por el importante papel que se les atribuye en los procesos de innovación, la generación de empleo cualificado y, por tanto, su aportación al desarrollo socioeconómico. El presente trabajo se centra en caracterizar estas empresas para delimitar un marco identificador y establecer unas bases útiles para el diseño de políticas de apoyo a la creación de empresas basadas en los resultados de investigación producidos en las universidades. Para comprobar la existencia de atributos que posibiliten aunar a este tipo de empresas en un grupo homogéneo e identificar los comportamientos que les confieran una identidad objeto de interés en el contexto socioeconómico, se aplica un análisis clúster. Los resultados obtenidos mediante el análisis indican la existencia de tres conglomerados diferentes en función de patrones de comportamiento similares, que obedecen a su vez a los distintos estados de desarrollo de las empresas. Además, esta investigación ha permitido plantear una definición de Spin-Off universitaria que delimita este tipo de empresas de base tecnológica y que consensua las numerosas definiciones existentes de cara a futuros trabajos.AbstractIn recent year the entrepreneurship of new technology based firms in universities, particularly University Spin-Off, has become one of the most effective mechanisms for technology and research results transfer from academic research centers to the productive sector. As a result of this, there are increasing studies on the typology of enterprises as they play an important role in innovation processes, employment generation and, thus, their contribution to socio-economic development. This paper focuses on defining and characterizing this typology of the enterprise in order to provide a framework and to establish a useful basis for designing support policies for entrepreneurship in universities, and for promoting Spin-Off as a mechanism through which university results may be commercialized. A cluster analysis is used to confirm if it is possible to classify University Spin-Off into groups according to some differential characteristics, as well as to identify some behaviors and special features that make them an interesting subject in the socioeconomic context. The results of cluster analysis established three groups of University Spin-Off, with a classification based on its life cycle. Moreover, this research includes a definition of University Spin-Off that characterizes these enterprises and finds consensus among the many existing definitions for future studies

ACS Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Antonio Peñafiel Velasco. Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster. Revista Europea de Dirección y Economía de la Empresa 2012, 21, 240 -254.

AMA Style

Patricia P. Iglesias Sánchez, Carmen Jambrino Maldonado, Antonio Peñafiel Velasco. Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster. Revista Europea de Dirección y Economía de la Empresa. 2012; 21 (3):240-254.

Chicago/Turabian Style

Patricia P. Iglesias Sánchez; Carmen Jambrino Maldonado; Antonio Peñafiel Velasco. 2012. "Caracterización de las Spin-Off universitarias como mecanismo de transferencia de tecnología a través de un análisis clúster." Revista Europea de Dirección y Economía de la Empresa 21, no. 3: 240-254.