This page has only limited features, please log in for full access.
The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainability and satisfaction is moderated by users’ gender. Data collection was performed using a questionnaire. The questionnaire responses were analyzed using the partial least squares-structural equation modeling (PLS-SEM) methodology. The results have shown that there is a positive relationship between environmental sustainability, satisfaction, and trust generated by tourism companies through their publications on social media, and that this relationship is not conditioned by users’ gender. The results of the present study contribute to the literature by bridging the gap in research on tourism enterprises and their strategies regarding social media publications. Our findings also provide important implications related to the content of environmental sustainability strategies and social media communication for tourism companies.
Juan Gabriel Martínez-Navalón; Vera Gelashvili; José Ramón Saura. The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses. International Journal of Environmental Research and Public Health 2020, 17, 5417 .
AMA StyleJuan Gabriel Martínez-Navalón, Vera Gelashvili, José Ramón Saura. The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses. International Journal of Environmental Research and Public Health. 2020; 17 (15):5417.
Chicago/Turabian StyleJuan Gabriel Martínez-Navalón; Vera Gelashvili; José Ramón Saura. 2020. "The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses." International Journal of Environmental Research and Public Health 17, no. 15: 5417.
Social media is currently a powerful way for companies to keep in touch with their customers and promote new products. The main objective of this research paper is to analyze the impact of social media marketing on environmental sustainability in food and beverage service companies in Spain, taking customer satisfaction into account. The variables, such as customer trust, perceived value, and continuance intention, were also studied to determine whether they influence environmental sustainability. In order to achieve the stated objective, a questionnaire was created and the obtained data was analyzed using a PLS-SEM (partial least squares structural equation modeling) methodology. The main conclusion of this study is an important contribution to the academic literature and is also helpful for restaurant managers for planning communication strategies through social media, since environmental sustainability is one of the main concerns of the public.
Juan Gabriel Martínez-Navalón; Vera Gelashvili; Felipe Debasa. The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study. Sustainability 2019, 11, 6105 .
AMA StyleJuan Gabriel Martínez-Navalón, Vera Gelashvili, Felipe Debasa. The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study. Sustainability. 2019; 11 (21):6105.
Chicago/Turabian StyleJuan Gabriel Martínez-Navalón; Vera Gelashvili; Felipe Debasa. 2019. "The Impact of Restaurant Social Media on Environmental Sustainability: An Empirical Study." Sustainability 11, no. 21: 6105.
In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. Numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tourist sector. There are various factors that will influence the adoption of e-WOM by the users but among all these factors, credibility is of paramount importance. Changes in the platform, new consumer trends, and possible fake information require a continuous update and analysis of the factors that can influence the e-WOM perceived credibility and e-WOM adoption on TripAdvisor and other social tourism platforms. In the present study, we analyzed the following five factors that can impact e-WOM perceived credibility and e-WOM adoption: (1) volume of e-WOM; (2) source credibility, (3) rate extremism, (4) consumer involvement, and (5) perceived e-WOM credibility. For the analysis, the Elaboration Likelihood Model (ELM) and PLS-SEM were used. The sample consisted of a total of 221 participants who responded to the questionnaire. The results revealed that, with the exception rate extremism, the four remaining factors have a significant impact on e-WOM perceived credibility and adoption. Therefore, these factors are important drivers of e-WOM perceived credibility resulting in e-WOM adoption. The results of the present study provide meaningful practical implications for hotel or social tourism platforms managers in terms of possible strategies to improve their online reputation.
Ana Reyes-Menendez; Jose Ramon Saura; Juan Gabriel Martínez-Navalón. The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model. IEEE Access 2019, 7, 68868 -68877.
AMA StyleAna Reyes-Menendez, Jose Ramon Saura, Juan Gabriel Martínez-Navalón. The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model. IEEE Access. 2019; 7 (99):68868-68877.
Chicago/Turabian StyleAna Reyes-Menendez; Jose Ramon Saura; Juan Gabriel Martínez-Navalón. 2019. "The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model." IEEE Access 7, no. 99: 68868-68877.
Los gestores de las universidades públicas deben saber que esperan y desean los stakeholders de la institución. Este objetivo es clave para tener docentes y estudiantes satisfechos y poder gestionar estrategias a corto, medio y largo plazo. Por ello, en este estudio se analiza los niveles de satisfacción de ambos grupos ayudando a identificar y aplicar acciones de mejora en la gestión. Para la obtención de la información se ha realizado una encuesta a 756 docentes y estudiantes de una universidad pública española. Los resultados obtenidos muestran diferentes niveles de satisfacción para docentes y estudiantes, resaltando que el nivel de satisfacción es diferente según el tipo de stakeholder (interno o externo), lo que implica que los gestores deban aplicar diferentes estrategias para cada grupo con la finalidad de aumentar su satisfacción.
Juan G. Martínez-Navalón; Alicia Blanco-González; Cristina Del-Castillo-Feito. ANÁLISIS COMPARADO DE LA SATISFACCIÓN DE LOS ESTUDIANTES Y DOCENTES EN LA UNIVERSIDAD PÚBLICA ESPAÑOLA. Journal of Management and Business Education 2019, 2, 36 -47.
AMA StyleJuan G. Martínez-Navalón, Alicia Blanco-González, Cristina Del-Castillo-Feito. ANÁLISIS COMPARADO DE LA SATISFACCIÓN DE LOS ESTUDIANTES Y DOCENTES EN LA UNIVERSIDAD PÚBLICA ESPAÑOLA. Journal of Management and Business Education. 2019; 2 (1):36-47.
Chicago/Turabian StyleJuan G. Martínez-Navalón; Alicia Blanco-González; Cristina Del-Castillo-Feito. 2019. "ANÁLISIS COMPARADO DE LA SATISFACCIÓN DE LOS ESTUDIANTES Y DOCENTES EN LA UNIVERSIDAD PÚBLICA ESPAÑOLA." Journal of Management and Business Education 2, no. 1: 36-47.
Debido a la pérdida de competitividad de las instituciones públicas de educación superior esta investigación analiza la identidad visual, la comunicación, el comportamiento, la cultura corporativa y la imagen como predictores de la lealtad en una institución pública de educación superior. Para el análisis de los datos se hace uso del método de redes bayesianas. Los resultados muestran que la inteligencia artificial tiene capacidad predictiva en la lealtad Finalmente la investigación indica una serie de implicaciones para la supervivencia de estas instituciones.
Gabriel Cachón Rodríguez; Raúl Gómez Martínez; Juan Gabriel Martínez Navalón; Camilo Prado Roman. INTELIGENCIA ARTIFICIAL PARA PREDECIR LA LEALTAD A LA UNIVERSIDAD. Journal of Management and Business Education 2019, 2, 17 -27.
AMA StyleGabriel Cachón Rodríguez, Raúl Gómez Martínez, Juan Gabriel Martínez Navalón, Camilo Prado Roman. INTELIGENCIA ARTIFICIAL PARA PREDECIR LA LEALTAD A LA UNIVERSIDAD. Journal of Management and Business Education. 2019; 2 (1):17-27.
Chicago/Turabian StyleGabriel Cachón Rodríguez; Raúl Gómez Martínez; Juan Gabriel Martínez Navalón; Camilo Prado Roman. 2019. "INTELIGENCIA ARTIFICIAL PARA PREDECIR LA LEALTAD A LA UNIVERSIDAD." Journal of Management and Business Education 2, no. 1: 17-27.
Every entrepreneur or professional is obliged to carry out the accounting and that such conduct is carried out in a correct manner. This paper refers, firstly, to such compliance, requirements to be complied with and other accounting obligations such as drawing up the annual accounts, auditing them, publishing them, legalizing them or retaining them. Secondly, the main consequences of improper handling or lack of accounting, which may be of a criminal nature (existence of crimes against the Public Treasury) or of an administrative nature (no crime, but Or the place to apply the method of indirect estimation of tax bases.
Eladio Pascual-Pedreño; Laura Pascual-Nebreda; Juan Gabriel Martínez-Navalón. Consequences of Poor Accounting Practices. Developments in Advanced Control and Intelligent Automation for Complex Systems 2018, 340 -348.
AMA StyleEladio Pascual-Pedreño, Laura Pascual-Nebreda, Juan Gabriel Martínez-Navalón. Consequences of Poor Accounting Practices. Developments in Advanced Control and Intelligent Automation for Complex Systems. 2018; ():340-348.
Chicago/Turabian StyleEladio Pascual-Pedreño; Laura Pascual-Nebreda; Juan Gabriel Martínez-Navalón. 2018. "Consequences of Poor Accounting Practices." Developments in Advanced Control and Intelligent Automation for Complex Systems , no. : 340-348.