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Ana Reyes-Menendez

Dr. Ana Reyes-Menendez

Department of Business Economics, Rey Juan Carlos University, Madrid, Spain

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PhD in Business Economics from Rey Juan Carlos University specialized in Neuromarketing and Digital Marketing with Post-doctoral Research stays in Universidade Portucalense and RCC at Harvard University. More than 10 years working in companies of Communication and Marketing. I am Professor of the Department of Business at Rey Juan Carlos University. My research is focused on Consumer Digital Behavior, Information Science, Data Science, Neuromarketing and Digital Marketing

Research Keywords & Expertise

Business
Consumer Behavior
Neuromarketing
Social Networks
Digital behavior

Short Biography

PhD in Business Economics from Rey Juan Carlos University specialized in Neuromarketing and Digital Marketing with Post-doctoral Research stays in Universidade Portucalense and RCC at Harvard University. More than 10 years working in companies of Communication and Marketing. I am Professor of the Department of Business at Rey Juan Carlos University. My research is focused on Consumer Digital Behavior, Information Science, Data Science, Neuromarketing and Digital Marketing