In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.

The quality and safety attributes of poultry products have attracted increasing widespread attention and interest from scholarly groups and the general population. As natural and safe alternatives to synthetic and artificial chemical drugs (e.g., antibiotics), botanical products are recently being used in poultry farms more than 60% of the time for producing organic products. Medicinal plants, and honeybee products, are natural substances, and they were added to poultry diets in a small amount (between 1% and 3%) as a source of nutrition and to provide health benefits for poultry. In addition, they have several biological functions in the poultry body and may help to enhance their welfare. These supplements can increase the bodyweight of broilers and the egg production of laying hens by approximately 7% and 10% and enhance meat and egg quality by more than 25%. Moreover, they can improve rooster semen quality by an average of 20%. Previous research on the main biological activities performed by biotics has shown that most research only concentrated on the notion of using botanical products as growth promoters, anti-inflammatory, and antibacterial agents. In the current review, the critical effects and functions of bee products and botanicals are explored as natural and safe alternative feed additives in poultry production, such as antioxidants, sexual-stimulants, immuno-stimulants, and for producing healthy products.

In this paper, we investigated the level of competitiveness of the processed food sector of the Danube region countries, in order to show the existence of comparative advantage and the correlation of exports. We used the Balassa (RCA–revealed comparative advantage) index and TPI (trade performance indexes). At first, using the Pearson and Spearman index, we examined the existence of correlations between the processed food sector of the Danube countries. Then, we applied the Least Significant Difference (LSD) test to further compare the value and answered the question: between which Danube countries are there significant differences? With the study, we found that the distribution of the RCA index in Bosnia and Herzegovina, Hungary, Moldova and Slovenia deviates from normality. We also found the existence of a strong correlation of the RCA index of the Czech Republic with Romania, Hungary with Moldova and Serbia, Moldova with Serbia and Bulgaria with Ukraine. Finally, we concluded that the development of trade in the countries of the Danube region requires the participation of all relevant interest groups and could play an important role in providing faster economic development, that is in achieving sustainable development of the countries, with the sustainable use of available resources.

The need for constant control of financial assets and related financial statements is a process that poses significant challenges. They are reflected both in the rules and in the different methodological approach whose implementation depends on many factors, primarily on the knowledge and experience of auditors who transfer their knowledge and experience to others. Once adopted, the report must not have elements of rigidity, because possible corrections in the perspective may indicate the shortcomings of the previous ones. In order for the auditor's reports to be adequate, the auditor's communication with the audited entities, i.e. its representatives, must be adequate. The ways of communication and data collection will be discussed in the paper itself. The reliability of the evidence collected by auditors depends on the method of data collection, which will also be one of the issues considered in the paper. The application of various methods of testing internal control depends on the conditions of their application.

Investing in capital projects accelerates the development of business entities and increases the effectiveness of business. The Aim is to invest in the appropriate new growth and development with less cost. In order to pay the investment to pay off, you must take care of the selection of the project type and purpose and the source It will be funded from. The Development of science has followed the needs of business, but since the connection between science and practice should be mutual, business entities have practically implemented scientific achievements and provide feedback to science. Thanks to this relationship, science has come to the indicators that facilitate business entities, including the beneficiaries of budget funds, to make regular decisions when choosing projects to invest in. The Proper selection of capital investments is the starting point of further activity of each beneficiary budget, which should positively affect economic growth and development, as well as to satisfy the general and common needs of society.

Classic companies are characterized and based on individual property and private initiative of individual owners. However, the processes of capital increase and the need for increasing ventures in production and trade, expansion of production and markets require the creation of large enterprises for the establishment of which was not enough accumulation of individual owner. The development of production on an ever-increasing scale and the constant pursuit of ever-increasing profits requires new forms of increasing capital, and even the association of individual capitals, although they have previously competed with each other. Such conditions lead to the functioning of a more modern form of business in the form of joint stock companies.