Gorica Cvijanovic

Prof. Dr. Gorica Cvijanovic

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Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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15 December 2020 in Sustainability
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ATAleksandra Tosovic-Stevanovic
Aleksandra Tosovic-Stevanovic
VRVladimir Ristanović
Vladimir Ristanović
Dragan CalovicDragan Calovic
Dragan Calovic
GLGoran Lalić
Goran Lalić
MPMilena Zuza Prastalo
Milena Zuza Prastalo
GCGorica Cvijanovic
Gorica Cvijanovic
Distribution of agricultural products from the aspect of farms is a continuous issue. Efficient application of the distribution model should provide a farm owner with regular income, as well as with a competitive advantage. Assessment of distribution channels in the context of an agricultural producer is subject to multi-criteria decisions, including both qualitative and quantitative factors. The aim of this paper is to develop a model which enables a structured analysis and an efficient assessment of distribution channels. The methodology based on the Analytical Hierarchy Process (AHP) will be a useful tool in setting various criteria for deciding on distribution channels, as well as a tool for managing a multi-variant qualitative assessment of data included in decision-making processes. The survey results show that the most important distribution channel for agricultural products is the channel of sales via processing plants (cooling and drying facilities, silos and agricultural combines), compared to sales through advertising (which significantly increased its share with the COVID-19 pandemic), sales through sales channels or at farmers’ markets.

29 May 2015 in Sustainability
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SISvetlana Ignjatijević
Svetlana Ignjatijević
IMIvan Milojević
Ivan Milojević
GCGorica Cvijanovic
Gorica Cvijanovic
MJMersida Jandrić
Mersida Jandrić
In this paper, we investigated the level of competitiveness of the processed food sector of the Danube region countries, in order to show the existence of comparative advantage and the correlation of exports. We used the Balassa (RCA–revealed comparative advantage) index and TPI (trade performance indexes). At first, using the Pearson and Spearman index, we examined the existence of correlations between the processed food sector of the Danube countries. Then, we applied the Least Significant Difference (LSD) test to further compare the value and answered the question: between which Danube countries are there significant differences? With the study, we found that the distribution of the RCA index in Bosnia and Herzegovina, Hungary, Moldova and Slovenia deviates from normality. We also found the existence of a strong correlation of the RCA index of the Czech Republic with Romania, Hungary with Moldova and Serbia, Moldova with Serbia and Bulgaria with Ukraine. Finally, we concluded that the development of trade in the countries of the Danube region requires the participation of all relevant interest groups and could play an important role in providing faster economic development, that is in achieving sustainable development of the countries, with the sustainable use of available resources.

12 November 2023 in Facta Universitatis, Series: Economics and Organization
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DPDanijela Pantović
Danijela Pantović
Drago CvijanovićDrago Cvijanović
Drago Cvijanović
GCGorica Cvijanovic
Gorica Cvijanovic
LŠLjiljana Šobić
Ljiljana Šobić
The traditional Serbian folk dance Kolo was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2017. Kolo is a communal folk dance that is performed at both public and private celebrations of the most significant occasions in people's lives and the lives of communities. Kolo is an important socially integrating component of Serbian cultural heritage. The paper investigates the potential of learning Serbian dance as part of the cultural tourism offer of different regions in Serbia. Data were obtained through a survey using the Likert scale and analysis using SmartPls software. The aim of this research is to examine the tradition of local tourism based on folklore culture with which tourists have cultural contact as well as the effect of culture and tradition on the intention and interest in folklore culture. The study reveals a high and statistically significant positive impact of motivation for travel, culture, tradition and interest in Serbian traditional dance - kolo.

20 December 2023 in Plant, Soil and Environment
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Marija BajagićMarija Bajagić
Marija Bajagić
VĐVojin Đukić
Vojin Đukić
ZMZlatica Mamlic
Zlatica Mamlic
JSJovana Sekulić
Jovana Sekulić
VCVojin Cvijanovic
Vojin Cvijanovic
GCGorica Cvijanovic
Gorica Cvijanovic
Soybean (Glycine max (L.) Merr.) became an "absolute hit" on the world market, thanks to its economic importance. Oil and various products with a high percentage of protein are obtained by processing soybeans, which are used in the nutrition of domestic animals and human nutrition as raw materials in various industries. Namely, its importance is reflected in the composition of the grain, i.e. 45% protein, 20-22% oil, 20-26% carbohydrates, 5% minerals (phosphorus, potassium, calcium, sulphur, magnesium, etc.) and many vitamins (mainly A and B) (Yalçin 2018). Zhang et al. (2013) state that soy proteins contain high-quality amino acids, which, in terms of quality and importance, can be a substitute for meat proteins in the diet, especially for vegetarians. Soybean oils are multi-beneficial for diets lacking in omega-3 and omega-6 fatty acids. Soybean oil is characterised by a good ratio of fatty acids, namely: unsaturated linoleic, oleic and linolenic acids, and as representatives of saturated fatty acids: palmitic and stearic acids (Wang et al. 2019).

1 January 2020 in Ekonomika poljoprivrede
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ATAleksandra Tosovic-Stevanovic
Aleksandra Tosovic-Stevanovic
Dragan CalovicDragan Calovic
Dragan Calovic
GLGoran Lalić
Goran Lalić
MPMilena Zuza Prastalo
Milena Zuza Prastalo
GCGorica Cvijanovic
Gorica Cvijanovic

5 June 2025 in Foods
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DMDino Muhović
Dino Muhović
GCGorica Cvijanovic
Gorica Cvijanovic
Marija BajagićMarija Bajagić
Marija Bajagić
LPLato Pezo
Lato Pezo
LPLazar Dragan Pejić
Lazar Dragan Pejić
BRBiljana Rabrenović
Biljana Rabrenović
There is an unmet need for an affordable, high-quality, and non-thermally processed source of omega-3 fatty acids. Cold-pressed flaxseed oil comes closest to meeting these criteria. Flaxseed oil is also subject to rapid oxidative degradation. Sesame, black cumin, and apricot kernel oils are already used as functional foods and are more resistant to oxidative degradation. GC, HPLC, DPPH, the Folin−Ciocalteu method, and OXITEST were applied to the four cold-pressed oils and their binary blends with flaxseed oil. The fatty acid profile showed that the dominant fatty acid in flaxseed oil was linolenic acid with a content of 52.27 ± 0.17%, while oleic acid dominated in apricot kernel oil (69.45 ± 0.18%) and linoleic acid (58.80 ± 0.07%) in black cumin oil, while sesame oil was characterized by approximately equal proportions of oleic (42.21 ± 0.20%) and linoleic acids (43.37 ± 0.07%). The content of oleic acid showed a moderate, statistically significant correlation with the oxidative stability of oils and blends. The antioxidant capacity of flaxseed oil (25 ± 1.4 μmol TE/g) was most strongly influenced by the addition of black cumin oil (75 ± 3.5 μmol TE/g), so that the highest antioxidant capacity was achieved by the blend with an addition of 50% of this oil (57.5 ± 2.4 μmol TE/g). Oxidative stability tests show that apricot kernel oil stabilizes flaxseed oil the most and increases the oxidative stability of the blend by up to 60%.