In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.

Local food production benefits sustainable regional development and should be considered as one the pillars of sustainable regional development strategies. Local food producers share a common heritage because of the cultural and historical ties in their regions, while consumers tend to value food products produced locally. The purpose of this article was to explore market participants’ attitudes toward the impact of local food product attributes on sustainable regional development. The authors’ findings on the main advantages and barriers to consumption of local food products have pointed out the complexity of the relationships between market participants (i.e., producers and consumers) and indicated that a deeper understanding is necessary for overall economic development. The problems of local food products in Serbia, in the context of sustainable regional development, have not been investigated so far, and for this reason, it is important to analyze the differences between consumer and producer attitudes to reduce this perceived gap in the literature. In this way, these insights can offer opportunities for strategic actions in regard to the local food product supply and consumption, with the aim of including different regional stakeholders.

The purpose of this paper was to determine whether the Covid-19 Pandemic influenced the change in the extent of online shopping of organic food in Serbia and whether it has led to a change in organic food consumer behaviour. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose. The total sample size included 1022 respondents of which 90 respondents were online buying organic food during Covid-19 Pandemic. Descriptive statistics and Chi-square test were used to analyse data obtained from the survey. The results indicate that the Covid-19 Pandemic influenced the increase in the percentage of consumers who purchase organic food online. Also, the changes in the type and volume of organic food consumption were identified. Besides, the consumption of organic food varied in relation to the sociodemographic characteristics of consumers who purchased online.

Urban green spaces (UGS) play a crucial role in enhancing the quality of life in urban environments by offering a wide range of ecological, psychological, socio–cultural, and economic benefits. This research addresses the multidimensional impact of functional characteristics of UGS on user satisfaction in Novi Sad, focusing on the various ways in which these spaces contribute to well-being. By integrating multiple perspectives, including ecological benefits like stress reduction, social and cultural aspects such as fostering community connections, and economic factors like enhancing property values, this study presents a holistic analysis of UGS. Through a mixed-methods approach, combining surveys and regression analysis, the research explores how different UGS functions interact to shape users’ perceptions. The findings highlight the importance of socio–cultural and ecological functions in improving the urban experience, providing key insights for urban planning that aims to create sustainable, inclusive, and resilient green spaces. This study emphasises the significance of considering these diverse dimensions in the development and management of urban green spaces for long-term sustainability and user satisfaction.

A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their resources towards innovative solutions, which can include honey quality assurance programmes and further product development, as well as creation of value-added honey products that is translated in good business performance. As the potential of the Republic of Serbia’s beekeeping production can be strengthened and its products exported beyond the national market, there is a need to examine the influence of a set of factors that can impact the beekeeper’s business performance. Therefore, this paper will examine the direct and indirect influence of the competitive environment (the business environment opportunities, threats and the relationships with the consumers) and innovative performance (in the field of marketing, product design, product quality, distribution, manufacturing and time to market) on the business performance of Serbian beekeepers. This research uses the SEM method with the SmartPLS tool. The findings of the model have confirmed that a competitive environment and innovative performance have a direct positive, statistically significant impact on the business performance of Serbian beekeeping production. A weak indirect influence of a competitive environment on the business performance of beekeepers has been confirmed. The model has proven to be significant, and a high percentage of variations in beekeepers’ business performance has been explained by the influence of two independent variables (competitive environment and innovative performance). As there is no previous research on the nexus of the competitive environment, innovative performance and business performance of Serbian beekeepers, these findings may be of special interest to authors and researchers, beekeeping organizations and representatives of agricultural advisory services.

This research represents an attempt to systematically introduce the concepts of sustainable agriculture that shall address environmental attitudes and the risks for adoption related to agri-environmental practices. The substantial risks posed by climate change, loss of biodiversity, and other forms of pollution within the 21st century regarding global eco-systems, food production, and human health have emphasized the need to investigate this phenomenon. The agri-environmental practices are aimed at mitigating the environmental impacts of intensive agriculture; however, the adoption of these practices calls for a change in the farmers’ behaviors. As farmers are indispensable stakeholders in rural ecological systems, the factors that determine the adoption of agri-environmental practices have been taken into analysis. The research has been carried out on a sample of 246 farmers in the rural areas of the Republic of Serbia. The data has been elaborated on by the SPSS statistical package and PLS SMART software. The findings, in the framework of a farm as a business, point out that the farmers believe that environmental protection is an important segment of production and that good agriculture is a prerequisite for producers’ survival, maximum yields, and profits. The farmers, in the framework of stewardship, agree that good agriculture implies responsible management of the farms’ agricultural and natural areas, as part of the country’s heritage, for the benefit of future generations. The findings also show that the environmental attitudes of farmers in the stewardship frame and factors of risk adoption influence attitudes toward agri-environmental practices. The findings of this paper reveal up-to-date attitudes toward the adoption of further agri-environmental measures, directly contributing to raising awareness of the introduction of new AEM among practitioners in the agricultural sector, decision-makers, and policymakers. The proposed research is significant in the process of transposition of the CAP acquis communautaire in agriculture policy and the implementation of measures under IPARD III.