In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.

Local food production benefits sustainable regional development and should be considered as one the pillars of sustainable regional development strategies. Local food producers share a common heritage because of the cultural and historical ties in their regions, while consumers tend to value food products produced locally. The purpose of this article was to explore market participants’ attitudes toward the impact of local food product attributes on sustainable regional development. The authors’ findings on the main advantages and barriers to consumption of local food products have pointed out the complexity of the relationships between market participants (i.e., producers and consumers) and indicated that a deeper understanding is necessary for overall economic development. The problems of local food products in Serbia, in the context of sustainable regional development, have not been investigated so far, and for this reason, it is important to analyze the differences between consumer and producer attitudes to reduce this perceived gap in the literature. In this way, these insights can offer opportunities for strategic actions in regard to the local food product supply and consumption, with the aim of including different regional stakeholders.

The purpose of the paper is to analyze general information on consumption and socio-demographic variables in relation to the willingness to pay (WTP) for organic products in the Republic of Serbia. The study is based on the survey responses of 398 individuals and the data obtained from the survey was analyzed using the chi-square test. The factors significantly affecting WTP premium prices for organic products include higher disposable household income, older age group, gender, urban surroundings, larger household size and higher educational level. Male and female consumers, living in towns, in a family of up to 4 persons, with higher education, and within the income range of 500-2,000 euro a month would be willing to pay a premium up to 20% once a week for organic products. This paper provides further insight into WTP for organic products among consumers from a developing country.

Urban green spaces (UGS) play a crucial role in enhancing the quality of life in urban environments by offering a wide range of ecological, psychological, socio–cultural, and economic benefits. This research addresses the multidimensional impact of functional characteristics of UGS on user satisfaction in Novi Sad, focusing on the various ways in which these spaces contribute to well-being. By integrating multiple perspectives, including ecological benefits like stress reduction, social and cultural aspects such as fostering community connections, and economic factors like enhancing property values, this study presents a holistic analysis of UGS. Through a mixed-methods approach, combining surveys and regression analysis, the research explores how different UGS functions interact to shape users’ perceptions. The findings highlight the importance of socio–cultural and ecological functions in improving the urban experience, providing key insights for urban planning that aims to create sustainable, inclusive, and resilient green spaces. This study emphasises the significance of considering these diverse dimensions in the development and management of urban green spaces for long-term sustainability and user satisfaction.

The symbiotic relationship between bees and the environment underscores the potential of apiculture as a sustainable practice. Bees, as pollinators, play a crucial role in ecosystem health and biodiversity conservation. Their pollination services are essential for the reproduction of numerous plant species, including many crops that constitute the backbone of agricultural economies. Beekeeping can diversify income sources, reducing dependence on single crops and enhancing household resilience to economic shocks. The aim of this paper is to explore the multifaceted role of apiculture as a tool for sustainable rural development. In conclusion, apiculture holds immense promise as a tool for sustainable rural development, offering a pathway towards economic prosperity, social inclusion, and environmental stewardship. By harnessing the synergies between bees, biodiversity, and community development, beekeeping has the potential to transform rural landscapes and livelihoods. However, realizing this potential requires concerted efforts to address the challenges and barriers that hinder the widespread adoption of beekeeping practices. Through collaborative action and integrated approaches, it can unlock the transformative power of apiculture and build resilient, vibrant, and sustainable rural communities for generations to come.

A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their resources towards innovative solutions, which can include honey quality assurance programmes and further product development, as well as creation of value-added honey products that is translated in good business performance. As the potential of the Republic of Serbia’s beekeeping production can be strengthened and its products exported beyond the national market, there is a need to examine the influence of a set of factors that can impact the beekeeper’s business performance. Therefore, this paper will examine the direct and indirect influence of the competitive environment (the business environment opportunities, threats and the relationships with the consumers) and innovative performance (in the field of marketing, product design, product quality, distribution, manufacturing and time to market) on the business performance of Serbian beekeepers. This research uses the SEM method with the SmartPLS tool. The findings of the model have confirmed that a competitive environment and innovative performance have a direct positive, statistically significant impact on the business performance of Serbian beekeeping production. A weak indirect influence of a competitive environment on the business performance of beekeepers has been confirmed. The model has proven to be significant, and a high percentage of variations in beekeepers’ business performance has been explained by the influence of two independent variables (competitive environment and innovative performance). As there is no previous research on the nexus of the competitive environment, innovative performance and business performance of Serbian beekeepers, these findings may be of special interest to authors and researchers, beekeeping organizations and representatives of agricultural advisory services.