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Mr. Badar Latif
Department of Accounting & Finance, School of Business and Economics, University Putra Malaysia

Basic Info


Research Keywords & Expertise

0 Management Accounting
0 Corporate social responsibility (CSR)
0 green innovation
0 Sustainability accounting
0 Environmental Management accounting

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Short Biography

Badar Latif currently works as a Ph.D. Accounting Scholar at the Department of Accounting and Finance, Universiti Putra Malaysia. He has a Master in Finance and an MS from Bahauddin Zakariya University, Multan Pakistan. Badar conducts quantitative research. His research focuses on environmental management accounting (EMA) and corporate sustainability

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Journal article
Published: 04 August 2021 in Sustainability
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The study examined the role of perceived CSR in deriving customer loyalty by exploring direct and mediated effects of corporate reputation and customer satisfaction in Pakistan’s food chains. The data were collected through a survey method from 322 customers of McDonald’s in Pakistan during October 2019 and January 2020. The collected information was then analyzed through the Partial Least Square Structural Equation Modeling (PLS-SEM) technique to test the hypothesized relationships. The results revealed a significant positive impact of perceived CSR on customer loyalty, corporate reputation, and customer satisfaction. Further, customer satisfaction and corporate reputation appeared to mediate the relationship between perceived CSR and customer loyalty.

ACS Style

Waris Ali; Yu Danni; Badar Latif; Rehana Kouser; Saleh Baqader. Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation. Sustainability 2021, 13, 8681 .

AMA Style

Waris Ali, Yu Danni, Badar Latif, Rehana Kouser, Saleh Baqader. Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation. Sustainability. 2021; 13 (16):8681.

Chicago/Turabian Style

Waris Ali; Yu Danni; Badar Latif; Rehana Kouser; Saleh Baqader. 2021. "Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation." Sustainability 13, no. 16: 8681.

Journal article
Published: 02 June 2020 in Sustainability
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This paper explores the impact of institutional pressures on the adoption of environmental management accounting (EMA). EMA has been recognized as a valuable mechanism to deal with environmental issues. This paper uses institutional theory to explain the drivers of EMA adoption in Pakistan. Data were collected from the manufacturing sector in Pakistan through a questionnaire-based survey. The study concludes that coercive, normative and mimetic pressures have a significant and positive impact on the adoption of EMA.

ACS Style

Badar Latif; Zeeshan Mahmood; Ong Tze San; Ridzwana Mohd Said; Allah Bakhsh. Coercive, Normative and Mimetic Pressures as Drivers of Environmental Management Accounting Adoption. Sustainability 2020, 12, 4506 .

AMA Style

Badar Latif, Zeeshan Mahmood, Ong Tze San, Ridzwana Mohd Said, Allah Bakhsh. Coercive, Normative and Mimetic Pressures as Drivers of Environmental Management Accounting Adoption. Sustainability. 2020; 12 (11):4506.

Chicago/Turabian Style

Badar Latif; Zeeshan Mahmood; Ong Tze San; Ridzwana Mohd Said; Allah Bakhsh. 2020. "Coercive, Normative and Mimetic Pressures as Drivers of Environmental Management Accounting Adoption." Sustainability 12, no. 11: 4506.