Danni Yu

Mrs. Danni Yu

University Putra Malaysia
orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 October 2023 in Heliyon
Verified
Journal Article
Open access
TMTIANTIAN MENG
TIANTIAN MENG
MYMohamed Hisham Dato Haji Yahya
Mohamed Hisham Dato Haji Yahya
ZAZariyawati Mohd Ashhari
Zariyawati Mohd Ashhari
DYDanni Yu
Danni Yu
Amid heightened inter-company competition and the global drive towards ESG reforms, this study investigates whether enhancing the ESG performance of listed companies in China assists in elevating their reputation. It also examines the mediating role of investor attention in the relationship between ESG performance and company reputation, and further delves into whether there's a threshold effect of investor attention on the ESG-performance relationship. Utilizing sample data from Chinese listed companies spanning 2011 to 2021, and employing methods such as the panel two-way fixed-effects regression model, mediation effect testing, and threshold effect models, the study reveals that there is a significant positive relationship between ESG performance and the reputation of these companies. Moreover, a unique threshold effect is observed in the relationship between ESG performance and reputation. Innovatively, our research confirms the mediating role of investor attention in the relationship between ESG performance and company reputation, noting a more pronounced mediation effect in non-state-owned companies as opposed to state-owned ones. This study builds upon the existing literature on the relationship between CSR and company reputation, as well as between investor attention and reputation. By elucidating the mediating role of investor attention and its dual threshold effect, we provide a nuanced perspective on how ESG performance influences company reputation. Practically speaking, this research offers strategic recommendations for companies, investors, and regulators in the Chinese market on reputation management aligned with ESG principles. For instance, companies should prioritize their ESG performance, striving to maintain it above the market average, thus optimizing its effect on their reputation. Furthermore, companies should nurture their relationships with investors, aiming to elevate investor attention above the market mean. Policymakers should encourage companies to bolster their ESG performance, even contemplating more rewards and incentives for those with notable ESG achievements. Lastly, auditors should intensify their focus on non-financial information during audits, especially ensuring the accuracy and completeness of a company's ESG reports.

DYDanni Yu
Danni Yu
STShen Tao
Shen Tao
AHAbdul Hanan Hassan
Abdul Hanan Hassan
TOTZE SAN ONG
TZE SAN ONG
BLB L
B L
MAMohsin Ali
Mohsin Ali
Though the concept of green dynamic capability has been increasingly gaining traction among academics, practitioners, and policymakers, its association with green innovation adoption remains unclear. The present study addresses this gap and aims to provide clarity by distinguishing green innovation adoption in the context of developing countries. Drawing on dynamic capability and stakeholder theory, this research shed light on the significance of green dynamic capability for green innovation adoption. Additionally, this study examines the moderating role of environmental dynamism and big data analytics capability in the link between green dynamic capability and green innovation adoption. Adopting a two-wave research design, the sample for this study contained SMEs from Pakistan and Malaysia. Data was obtained from 220 SMEs (105 from Pakistan, 115 from Malaysia). To test the hypotheses, covariance-based structural equation modelling was performed to analyze causal relationships in the model, by using AMOS 23 software. The results showed that green dynamic capability positively impacts green innovation adoption, but environmental dynamism does not positively moderate between green dynamic capability and green innovation adoption. In addition, big data analytics capability positively moderates between green dynamic capability and green innovation adoption. We believe that this study opens a new avenue in the environmental literature under which green innovation adoption is useful for SMEs.

4 August 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
WAWaris Ali
Waris Ali
DYDanni Yu
Danni Yu
BLB L
B L
RKRehana Kouser
Rehana Kouser
SBSaleh Baqader
Saleh Baqader
The study examined the role of perceived CSR in deriving customer loyalty by exploring direct and mediated effects of corporate reputation and customer satisfaction in Pakistan’s food chains. The data were collected through a survey method from 322 customers of McDonald’s in Pakistan during October 2019 and January 2020. The collected information was then analyzed through the Partial Least Square Structural Equation Modeling (PLS-SEM) technique to test the hypothesized relationships. The results revealed a significant positive impact of perceived CSR on customer loyalty, corporate reputation, and customer satisfaction. Further, customer satisfaction and corporate reputation appeared to mediate the relationship between perceived CSR and customer loyalty.

6 September 2024 in Humanities and Social Sciences Communications
Verified
Journal Article
Open access
PDF file
DYDanni Yu
Danni Yu
TMTIANTIAN MENG
TIANTIAN MENG
MZMinyu Zheng
Minyu Zheng
RMRongyi Ma
Rongyi Ma
ESG uncertainty refers to the discrepancies in ratings by multiple third-party ESG rating agencies, challenging investors in assessing a company’s true ESG status. This study integrates ESG rating data from six major Chinese agencies to construct an ESG Uncertainty Index. Using a PVAR model, it explores the bidirectional relationships among ESG uncertainty, investor attention, and stock price crash risk in the Chinese capital market. The findings reveal no direct causal relationship between ESG uncertainty and stock price crash risk. However, there is a bidirectional Granger causality between ESG uncertainty and investor attention, as well as between stock price crash risk and investor attention. This suggests that increased ESG uncertainty and stock price crash risk attract more investor attention, which in turn amplifies these issues. The study implies that investor attention mediates the relationship between ESG uncertainty and stock price crash risk, indirectly affecting the latter. These findings highlight the importance of enhancing information disclosure regarding ESG factors to improve market transparency and stability.

16 September 2022 in Frontiers in Environmental Science
Verified
Journal Article
Open access
DYDanni Yu
Danni Yu
WSWei Ni Soh
Wei Ni Soh
BNBany Ariffin Amin Noordin
Bany Ariffin Amin Noordin
MYMohamed Hisham Dato Haji Yahya
Mohamed Hisham Dato Haji Yahya
BLBadar Latif
Badar Latif
We show that innovative activities exacerbate environmental degradation based on data covering 52 countries between 1990 and 2014. Yet, innovative activities carried out in countries with greater financial development pose less environmental harm. Additionally, we show the equity market is more effective concerning dampening effect of innovation on carbon emissions. With a dynamic panel threshold method, we find that innovation is significantly associated with improvements in environmental quality when the private sector credit and market capitalization of listed domestic companies exceed threshold levels of about 65 and 16% as a share of GDP respectively. We also look into the relationship between financial structure and the innovation-pollution nexus. We show that innovation promotes environmental quality in countries that have a relatively more equity-based financial system. Our empirical evidence calls for policymakers to identify the optimal level of finance to mitigate pollution resulting from innovative activities and realign the financial structure in accordance with the innovation-pollution nexus.

9 December 2023 in Humanities and Social Sciences Communications
Verified
Journal Article
Open access
PDF file
TMTIANTIAN MENG
TIANTIAN MENG
DYDanni Yu
Danni Yu
LYLudi Ye
Ludi Ye
MYM. H. Yahya
M. H. Yahya
MZM. A. Zariyawati
M. A. Zariyawati
In the age of rapid technological advancement, the proliferation of digital technologies has reshaped urban landscapes, affecting economic, social, and environmental dynamics. Urban digital transformation is more than just a technological innovation; it stands at the core of future urban competitive strategies. As this trend evolves, the commercial circulation industry is poised for significant opportunities. However, the academic exploration into the relationship between the level of urban digitalization and the total factor productivity of the commercial circulation industry remains limited. To address this gap, this study employs data from 15 emerging first-tier cities in China. Initially, a Digital City Competitiveness Index was established, with results indicating Hangzhou taking the lead, while other cities were categorized into distinct tiers. Utilizing a two-way fixed-effects model, the research then investigates the impact of digital city competitiveness on the total factor productivity of the commercial circulation industry. The findings suggest that digital city competitiveness significantly enhances the total factor productivity within this industry. Furthermore, the study examines the influences of various sub-dimensions of digital city competitiveness on total factor productivity. Notably, investments in urban information infrastructure emerge as the most pronounced positive factor, followed by industrial development, innovation, services, and governance. In contrast, the urban ecosystem dimension exerts a negative impact. This research fills an existing void in the literature concerning the relationship between digital city competitiveness and total factor productivity, offering profound insights into the interplay between digital city development and its economic benefits. In addition, the conclusions provide policy implications for decision-makers, highlighting the importance of bolstering urban information infrastructure, encouraging enterprises to innovate, fostering industrial clusters, enhancing urban service capabilities through digital means, elevating public participation, and emphasizing environmental conservation.