Freshwater resources are being rapidly depleted by unsustainable human activities in the United States (U.S.), causing concern for water security. If individuals were targeted with appropriate information, public engagement in water conservation may increase. Political affiliation and ideology may play a role in grouping individuals based on their engagement in water conservation, as environmental issues are politically contentious in the U.S. The purpose of the study was to determine if political affiliation, political ideology, and theory of planned behavior variables related to water conservation predicted intent to engage in water conservation. Data were collected from 1049 U.S. residents using non-probability opt-in sampling methods. Descriptive statistics and multiple linear regression models were used to analyze the data via the Statistical Package for the Social Sciences (SPSS) 26. The results from a multiple linear regression model revealed that political affiliation, political ideology, attitude, subjective norms, and perceived behavioral control predicted 27.5% of variance in respondents’ intent to engage in water conservation; however, the variance accounted for was mostly attributed to theory of planned behavior variables. The findings have implications for environmental communication, namely focusing on increasing subjective norms towards water conservation.

Global food security requires sustainable and resource-efficient agricultural production. Precision agriculture may provide the tools needed to intensify agricultural production while prioritizing sustainability; however, there are barriers such as initial investments, knowledge gaps, and broadband access that may hinder adoption. Many rural areas in the United States lack the appropriate infrastructure for broadband access needed for precision agriculture, indicating government policies are needed to expand broadband access. The purpose of this qualitative research study was to develop a conceptualization of the current frames used by the Biden administration in communications related to rural broadband and precision agriculture. The methodological framework used was frame analysis. Data were initially analyzed inductively for overall gestalt and subsequently analyzed with abductive coding. Five overarching frames were identified during the data analysis process: broadband access and economic issues, garnering support for broadband expansion, urgency and equity surrounding broadband, expanding beyond the rural, and broadband infrastructure and the agricultural sector. The findings revealed broadband access associated with the Biden administration expanded beyond rural areas, recognizing that cities also face broadband access and affordability issues. There was a lack of discourse, however, surrounding rural broadband policy and precision agriculture, which may downplay its importance in agricultural sustainability.

Water scarcity in the United States needs to be addressed with demand- and supply-side initiatives. Yet, water is often provided for a low cost to households in residential areas that have the potential to reduce water consumption. The theory of planned behavior (TpB) is a social science theory used to understand why volitional conservation behaviors, including water conservation, are performed by consumers. Additional predictors are included in TpB in water literature, and motivations for behavioral actions may help further explain residential water conservation behavior. This study sought to determine whether TpB and motivation predicted residential water conservation behavior. Data were collected with an online survey (n = 907) in September 2022 from residents of Florida, Georgia, and Alabama using non-probability opt-in quota sampling. The data were analyzed in R using the lavaan package. The results indicate that there was a significant direct effect of attitude and subjective norms on intention. There was a significant direct effect of intention on behavior. There was a significant negative direct effect of extrinsic motivation on behavior. Mediation was present in the model with intrinsic motivation. Perhaps the respondents had not thought about rewards or punishments in the context of water conservation because of the availability of water at a low cost and therefore were not extrinsically motivated to conserve water.

The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made aware of the severity of water scarcity issues. Audience segmentation, used frequently by environmental communicators to target unreached groups, is a social marketing strategy that segments audiences with shared characteristics to inform the development of effective communication messages. The purpose of this study was to determine characteristics of audience segments based on their level of water conservation behaviors. An online survey of the United States general public captured levels of water conservation behaviors based on how consumers prepare to vote on policy and intent to engage in water conservation behaviors. Cluster analysis resulted in two audience segments: lower water conservation and higher water conservation. Further analysis indicated significant demographic differences between the segments. The lower water segment presented less education, more moderate or conservative political beliefs, and lower family income levels than the higher water segment. Communication messages for the lower water segment should align with these characteristics, including using less scientific verbiage, linking moderate and conservative perspectives with water conservation, and emphasizing economic gain/loss.

Background: The ability to solve complex challenges facing the food system is an increasingly important skill for undergraduate students entering into the global workforce. However, the curriculum tools to enhance systems thinking in the undergraduate agricultural and natural resource classroom are limited, specifically related to food systems education. Methods: The current study explored the use of hypothetical case scenarios in a teaching curriculum related to the seafood industry, in order to determine the use of these tools as a mechanism for increasing undergraduate students’ systems-thinking capacity. The mixed-method study used a survey and focus groups. Results indicated that participants’ understanding of, and capacity for, using systems thinking to reason through complex scenarios increased during the mixed-method educational intervention. Participants stated the experience helped them learn more about their own patterns of thinking, created transformational learning moments through dissonance, helped them learn about the unintended consequences of decision-making, and increased their understanding of system complexity. Conclusions: The implications of using hypothetical case scenarios in the food system education classroom are explored.

Coronavirus Disease 2019 (COVID-19), a highly infectious virus transmitted through droplets from sneezes and coughs, was declared a global pandemic in 2020. Measures implemented by organizations as a result of COVID-19 were controversial among United States (U.S.) citizens. Perceptions of governmental and scientific information further divided U.S. citizens and distrust in science fostered conspiratorial thinking toward the origin of the virus. The purpose of this study was to determine if critical thinking style (CTS), the use of COVID-19 information sources, and social media connections were predictors of origin of COVID-19 beliefs. A survey was disseminated to 1,048 U.S. adults in May 2020 when most states were under shelter-in-place orders. Results indicated select COVID-19 information sources used and social media connections predicted origin of COVID-19 beliefs. CTS was not a significant predictor. Findings revealed a partisan divide between COVID-19 information sources. Implications for science communicators engaging the public during crisis were discussed.