To increase the entrepreneurial intention, it is necessary to understand the main drivers that are driving students, as carriers of future economic development, towards starting a personal business venture. With regards to that, the main aim of this research was to analyze the entrepreneurial intention among students (managers in training) in the field of tourism and hospitality management. Particular attention was paid to the influence of their socio-demographic characteristics, as well as their parents on entrepreneurial intention. The research was conducted in survey form on a sample of 310 students in Serbia in 2020. The main findings indicated that entrepreneurial intention is higher among the male students, as well as among those students whose parents are entrepreneurs or whose fathers are retired. Besides theoretical contribution, the research results might contribute to scientific and research organizations and institutions in providing the guidelines for forming study programs that will raise the students’ entrepreneurial intention.

This study investigated the intersection of healthy and sustainable human settlement, and land use for spa tourism in rural areas. Recognizing the crucial role of youth in shaping the future of tourism, this research aimed to provide an insight into the young local rural community representatives’ perception of sustainable spa tourism development and to identify whether these attitudes are shaped by their socio-demographic characteristics. The applied methodology was the Sustainable Tourism Attitude Scale (SUS-TAS). A total of 254 respondents took part in this research. Using SPSS 30.0.0, the gathered data were subjected to additional analyses based on factor analysis, descriptive statistics, and the general linear model. The results showed a general positive attitude of local community members towards the further development of spa tourism in their communities. The especially important factors were the following: long-term planning of development, environmental protection, negative attitudes towards spa tourism development, economic benefits, as well as community participation. By providing an empirical analysis based on the use of robust tools for measuring youth attitudes, this research offers valuable insights for policymakers, planners, and community leaders into how they can design and implement tourism strategies that align with sustainability principles while fostering local economic development and environmental stewardship. The ultimate goal is to contribute to the broader discussion on developing healthy, sustainable human settlements that balance economic benefits with ecological and social well-being. Synergy/harmony between communities and their natural surroundings is essential for the social, economic, and environmental sustainability of rural human settlements. Mineral springs and spas facilitate sensory experiences for individuals (both tourists and residents) through the utilization of natural resources and the environment.

Soluble or instant espresso coffee in capsules with added values is a product that is increasingly recognized as a healthy lifestyle habit, which often goes together with the expansion of spa centers and spa hotels. In addition to the theoretical and empirical examination of sustainable drinking habits regarding different types of instant espresso coffee in Serbia, the aim was to define, by applying the theory of planned behavior, the relationship between certain factors that influence instant espresso coffee beverage reselection. The research model was developed using a sample of 1385 soluble/instant espresso coffee consumers. Structural equation modeling was applied to test the conceptual model and research hypotheses. The results indicate a statistically significant influence of certain predictors on the intention of consumers to rechoose soluble/instant coffee. One exception is perceived behavioral control, where statistical significance exceeds the allowed values, which indicate that the offer of functional soluble/instant espresso solutions should be extended outside high-quality service hotels and spa centers to be available to all consumers with healthy lifestyle habits. Defining the factors that influence instant espresso coffee reselection can help to understand influences on certain consumer behaviors and improve sustainability on the market.

In contemporary international trade the term 'trade' refers not only to traditional products and services, but also to specific forms of trade with transferable permits which are directly related to environmental protection. Transferable licenses can be sold or bought on the market or invested in an emision bank, and used later in the future. In this paper, the emphasis is on the so-called 'cap and trade' - trade with GHG emissions (Emission Trading - ET), on organized markets, often on the virtual market through computer systems. ET system minimizes the total cost of reducing emissions and thus achieves the goal of reducing emissions conducted where the lowest marginal cost of reducing emissions is. In addition to the 'cap and trade' system there is a 'baseline and trade' system. The difference between these is related to setting emission limits and the methods of allocation of transferable permits. There is a large number of markets that deal with this specific form of trade with licenses. These markets show growth and it is indicative that new markets will emerge. Also, in the future it can be expected that ET markets will be more connected, and creating diverse forms of associations in a global market.

Modern business and everyday life is unthinkable without the use of social networks and e-marketing. There is an unbroken link between the products of the information sector, social networks and everyday business and private communications. Tourism as a service activity is particularly dependent on social networks. Potential buyers of tourism products with just “one click” can book, pay for the service, view the pictures and read comments about the desired destination. Using concrete data and business on National Tourism Organisation of Serbia, the authors point to a growing trend of using social networks in presenting Serbia as a desirable destination. Tourist Organization of Serbia (TOS). TOS uses integrated on-line marketing for promotive activities and targeting marketing campaigns.