At the beginning of the third millennium, human civilization faces a paradox of significant proportions: on one hand, industrial and technological growth is causing extensive environmental degradation, threatening both current and future generations. On the other hand, the acceleration of industrial and technological development is essential, requiring a profound transformation of society as the only viable solution. With the advent of the Fourth Industrial Revolution and shifts in the economy, especially regarding sustainability, the process of transformative tourism becomes crucial. Transformative tourism not only aligns with sustainable principles but also fosters a deeper connection between economic development and the preservation of natural resources, ensuring that progress benefits both humanity and the planet. The goal of this research is to identify how the key factors of Industry 4.0 can contribute to the development of sustainable and transformative tourism. The methodological approach of this study uses a systematic literature review (SLR), which allows for a detailed analysis of existing scientific papers and the identification of key trends and challenges in this field. The literature review included scientific papers published between 2013 and 2025, applying predefined criteria of relevance, quality, and focus on sustainability and digitalization in tourism. The key findings of the research indicate that digitalization and automation contribute to improving tourist experiences, optimizing destination management and reducing the ecological footprint of tourism. This research analyses how changes prompted by the Fourth Industrial Revolution can contribute to the sustainability of tourism as the fastest-growing global economic activity. The findings of this paper stem from a literature review that focuses closely on the key aspects of Industry 4.0, including digitization, automation, and the use of innovative technologies in tourism. The results indicate that the benefits arising from the Fourth Industrial Revolution include improvements in tourist experiences, the enhancement of management and marketing activities in tourism, and implications through the ecological impacts of tourism. The paper provides an overview of how the effects of Industry 4.0 are transforming tourism, enabling it to become more resilient and sustainable in the face of the challenges posed by the modern world.
Balanced territorial development and improving living conditions have become the focus of rural development policies. As the number of young people moving to cities or other countries is increasing, rural settlements face serious demographic disbalances and aging societies. Quality of life and place attachment are both key variables in enhancing the social and economic capacities of rural and undeveloped communities and reducing youth out-migration. However, this topic remains underexplored, especially among younger generations, who are critical for further socio-economic sustainability. Thus, the main goal of this study was to explore young residents’ perceptions about quality of life, level of attachment to their rural homes, and their interrelationship. This study was conducted among 299 participants in rural areas of Serbia and Croatia. The results identified two quality of life factors: (1) satisfaction with the quality of infrastructure and (2) satisfaction with culture and education. Three attachment factors were extracted, among which place identity was the strongest. Additionally, the influence of quality of life and socio-demographic characteristics on place attachment was confirmed. These results provide new insights that could be very useful in creating strategies and initiatives for rural planning and strengthening rural areas’ social, economic, and environmental sustainability.
1 January 2021 in Journal of the Geographical Institute "Jovan Cvijic", SASA
Although tourism is an industry that has become resistant to various problems over time, the consequences left by COVID?19 pandemic have taken on global proportions. Serbia, like many other countries, has suffered a great damage in tourism industry since the beginning of the pandemic. However, research on the connection between COVID?19 and tourism in Serbia is in its infancy. As no research has been conducted in Serbia on the resilience of employees in different sectors of tourism, the main goal of this study is to determine the extent to which employees in tourism sectors in Serbia are resilient to changes caused by COVID?19 pandemic. Also, the study aimed to determine the intentions in the behavior of employees after the pandemic. Respondents who participated in the research are employed in various sectors of tourism (travel agencies, travel organizations, tourist guides, employees in the hospitality industry, and academic sector). To achieve goals, the survey was conducted among 264 participants in November and December 2020. A scale of 50 statements was applied, and by applying the Exploratory Factor Analysis (EFA), three resilience factors (competence, communication, and self?efficiency) were singled out. The results of the research show that employees in tourism are largely resilient to the changes, and the strongest factor that stands out among the respondents is competence. In addition, study proved that all the factors of the resilience are expected to have a positive effect on the behavior of employees in the post?crisis period.
This study investigates the attitudes of local communities in Western Serbia toward tourism development, with a focus on the potential for implementing community-based tourism (CBT) as a sustainable model. CBT emphasizes local community involvement in tourism planning and benefits, fostering inclusivity and enhancing socio-economic well-being. By surveying 845 residents in Western Serbia, this research examines their perceptions of tourism’s social, environmental, and economic impacts, as well as their level of support for tourism growth and their sense of attachment to the community. Using statistical methods such as correlation, regression, and descriptive analysis with SPSS 23, this study identifies positive correlations between residents’ attitudes, support for tourism, and attachment to their communities. The findings reveal that local residents generally view tourism growth favorably, with a strong preference for economic benefits over social and environmental ones. Furthermore, community attachment plays a significant role in motivating residents to support future tourism initiatives. These insights suggest that aligning tourism development strategies with the residents’ priorities, particularly economic benefits and community attachment, is essential for promoting sustainable and harmonious tourism growth in Western Serbia. The research highlights the potential of CBT in fostering long-term socio-economic benefits for local communities while minimizing adverse impacts.
This study investigated the intersection of healthy and sustainable human settlement, and land use for spa tourism in rural areas. Recognizing the crucial role of youth in shaping the future of tourism, this research aimed to provide an insight into the young local rural community representatives’ perception of sustainable spa tourism development and to identify whether these attitudes are shaped by their socio-demographic characteristics. The applied methodology was the Sustainable Tourism Attitude Scale (SUS-TAS). A total of 254 respondents took part in this research. Using SPSS 30.0.0, the gathered data were subjected to additional analyses based on factor analysis, descriptive statistics, and the general linear model. The results showed a general positive attitude of local community members towards the further development of spa tourism in their communities. The especially important factors were the following: long-term planning of development, environmental protection, negative attitudes towards spa tourism development, economic benefits, as well as community participation. By providing an empirical analysis based on the use of robust tools for measuring youth attitudes, this research offers valuable insights for policymakers, planners, and community leaders into how they can design and implement tourism strategies that align with sustainability principles while fostering local economic development and environmental stewardship. The ultimate goal is to contribute to the broader discussion on developing healthy, sustainable human settlements that balance economic benefits with ecological and social well-being. Synergy/harmony between communities and their natural surroundings is essential for the social, economic, and environmental sustainability of rural human settlements. Mineral springs and spas facilitate sensory experiences for individuals (both tourists and residents) through the utilization of natural resources and the environment.
Youth migration has significant consequences that lead to depopulation and less sustainability of local business, which is particularly pronounced in rural areas. All of this contributes to the potential devastation of rural communities, an impact that could be highly significant and far-reaching. Entrepreneurship and the innovation it brings with it can be important markers for effective rural development if changes are needed. Therefore, the primary objectives of our research were to determine how socio-demographic factors determine the attitudes of young rural people regarding openness to entrepreneurship, whether young rural people believe they have the ability to engage in entrepreneurship and take actionable steps, and what is the relationship between openness and entrepreneurial capacity. The research was conducted from December 2023 to May 2024 among 299 participants in rural areas of two neighboring countries, Serbia and Croatia. The results indicate various factors that influence rural youth’s openness to entrepreneurship, such as unemployment, age and country of origin. Also, the results show a positive correlation between openness to entrepreneurship and the perception of personal capacities for entrepreneurial activities. In addition, the study found significant differences between respondents from Serbia and Croatia in the assessment of personal capacities for entrepreneurial activities. The results of this research contribute to a deeper understanding of how young people perceive and experience life in rural areas, and highlight potential challenges related to their specific needs. This insight enables key stakeholders to design programs that support youth in starting businesses and sustaining entrepreneurial ventures. Furthermore, the study offers both a theoretical and practical basis for future research, serving as a valuable guide for the improvement of rural communities, that is, guidelines for strategies that focus on inclusive development based on the revitalization of social frameworks.