The demand for urban mobility has seen a marked increase over the last few decades. The expansion of road networks, the increase in distance traveled and in the number of trips made has created car-dependent cities. One solution for achieving the switch from private car to public transport is the introduction of a new public transport line that improves the accessibility and frequency of service. However, an important behavioral process underpins travel choices and often a change in choice context is not sufficient to evoke behavior change. Voluntary travel behavior change (VTBC) programs were developed for heightening individuals’ awareness of the consequences of their travel choices and of the benefits to be reaped from using sustainable alternatives, through information provision and communication strategies. The objective of the present paper is to analyze the effect on travel mode choice of introducing a new light railway line into the choice set (hard measure) when implementing a VTBC program on a large scale, but with a high degree of personalization (soft measure). Although numerous studies have demonstrated the need to implement a (hard) measure that acts on the choice context, in combination with a (soft) measure that acts in a personalized way on demand, as far as the authors are aware, few have put this into practice. The first results have shown that a combination of hard and soft measures is more effective in evoking travel behavior change and personalized travel plans produce better results than generalized soft measures.

This paper is devoted to the study of the dual bialgebra of the bialgebra B _n of polynomials in finitely many variables. The elements of are described in various ways in orcer to obtain some useful formulae (e.g., a formula for the “remainder” modulo a cofinite ideal of B _n). The subcoalgebra C _f generated by a given element of is studied and its structure constants with respect to different natural bases are given.

Although urban freight transportation is crucial to address societal demands, it also has a major negative impact on the environment, the economy, and society. Then, the growing interest in promoting more sustainable and liveable cities is pushing to point out more in depth the role of urban goods movements within the planning process, as well as city administrators to implement new sustainable city logistics actions/policies/measures. Therefore, after a brief overview, the study presents more advanced techniques (models and methodologies) to help in the assessment of planning scenario. This paper concentrates on the importance of urban freight transport and logistics. Then, technical and logistics actions are outlined, and future last‐mile delivery challenges are discussed. The main objective is to support urban planners, on a strategic and tactical scale, in obtaining an overview of urban freight transport systems that point out the challenges for implementing sustainable city logistics scenarios. It is also of interest to technicians because they can identify the most suitable methodologies, as well as the features that they need for selecting and assessing ex ante the effects of city logistics measures. This work is useful for researchers in various sectors because it allows them to formalise and then to solve the problems for simulating the complex system of urban goods movements where there are different actors with own interests that are conflicting.