The objective of this study is to examine the dynamic nature of tourist destination image and the influence of tourists’ overall satisfaction on image modification. The empirical data were collected in Seoul, a major tourism destination in South Korea. A total of 520 usable survey data were analyzed using paired t-test and analysis of variance. The results supported the proposed research hypotheses: (1) there were statistically significant differences with respect to all image dimensions between their pretrip and posttrip images at the α = .01 level, and (2) tourists’ satisfaction was statistically related to the extent of destination image modification. Theoretical and practical implications were discussed based on the study findings, and recommendations for future research were presented.

Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists’ filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism.

Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food and beverage industry has increasingly adopted the social media-based SST over other online and kiosk types of technologies for their service delivery. The present study sheds light on the dimensionality of service quality on the social media-based SST in the food service delivery context and went further to investigate the impact of the SST service quality on functional value, user satisfaction, and intention to reuse. The analytic results of 410 valid survey data found five salient dimensions (i.e., Functionality, Enjoyment, Assurance, Convenience, and Customization) constituting the service quality. The results also revealed that the perceived quality of social media-based food service is directly and positively associated with consumer’s satisfaction and perceived functional value and is indirectly associated with intention to reuse. The results provide practical suggestions regarding how to take advantage of using social media platforms for food and beverage professionals.

Purpose: The purpose of this paper is to understand how festival quality, satisfaction and intention to return among cannabis festival attendees were interrelated by using the 2018 Mile High 420 Cannabis Festival in Denver, Colorado, USA.Design/methodology/approach: This study employed an online survey with festival attendees to the 2018 Mile High 420 Festival. A total of 664 attendees participated in the survey.Findings: Findings of the study revealed the demographic profile of cannabis festival attendees (i.e. relatively young, single and evenly distributed in terms of gender and residency) and its relationships with respondents’ perceived festival qualities. In addition, two dimensions of festival quality unique to the context of marijuana festival influenced attendees’ satisfaction and intent to return significantly. Festival attendees’ travel characteristics were used to describe attendees’ satisfaction and intent to return to a different degree. This research has also highlighted a lack of research in the area of cannabis events/festivals.Originality/value: This study is the first investigation that studied a cannabis-themed festival in the tourism literature. As legalization of recreational cannabis has been embraced in the USA and abroad (i.e. Canada), the findings of this empirical study will help the industry professionals and policy makers to understand this unprecedented SIT market and can be used as the benchmarks for their legal and operational practicality. Further, this study highlights research gaps in the tourism literature, and identifies those areas where future study is unlikely to provide new knowledge.