Seunghoon Lee

Mr. Seunghoon Lee

Texas A&M University
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 August 2021 in Tourism Management
Verified
Journal Article
Closed access
CSCourtney Suess
Courtney Suess
JMJay E. Maddock
Jay E. Maddock
TDTarik Dogru
Tarik Dogru
MMMakarand Mody
Makarand Mody
Seunghoon LeeSeunghoon Lee
Seunghoon Lee

27 January 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Sungeun KangSungeun Kang
Sungeun Kang
CPChangyeon Park
Changyeon Park
Choong-Ki LeeChoong-Ki Lee
Choong-Ki Lee
Seunghoon LeeSeunghoon Lee
Seunghoon Lee
This study explores how COVID-19-induced stress (CID) influences organizational trust, job satisfaction, self-esteem, and commitment in tourism and hospitality organizations. A total of 427 tourism affiliated employees in South Korea participated in an online survey. Using structural equation modelling (SEM), the proposed conceptual model reveals that CID stress in tourism/hospitality employees is negatively related to organizational trust, job satisfaction, and self-esteem which, in turn, is positively related to organizational commitment. CID stress also indirectly affects organizational commitment. The findings have significant strategic implications for tourism and hospitality organizations‒specifically, the provision of instrumental resources (e.g., safety glasses, latex gloves, hand sanitizers, facial masks) to alleviate their employees’ work-related stress during pandemics.

10 June 2020 in Journal of Sustainable Tourism
Verified
Journal Article
Closed access
JCJiyoung Choi
Jiyoung Choi
Seunghoon LeeSeunghoon Lee
Seunghoon Lee
TJTazim Jamal
Tazim Jamal
This research note offers preliminary insight into how one smart destination, South Korea, rapidly ‘flattened the curve’ during the global COVID-19 pandemic without shutting down its economy or its borders, by implementing strong measures with the help of smart technologies and rapid innovations. Proactive information-sharing enabled citizens to develop a shared understanding of the situation, comply with the newly adopted rules and safety measures, and build confidence in their government’s abilities to manage the crisis. The case suggests that smart governance in South Korea can help to enable a smart form of justice that involves equity and fairness in information sharing and resource allocation among its residents and visitors, mitigates discrimination and exclusion, and facilitates democracy through an informed and involved citizenry.

28 February 2023 in Tourism and Hospitality
Verified
Journal Article
Open access
PDF file
JCJesse Carswell
Jesse Carswell
Tazim JamalTazim Jamal
Tazim Jamal
Seunghoon LeeSeunghoon Lee
Seunghoon Lee
DSDonna Lee Sullins
Donna Lee Sullins
KWKelly Wellman
Kelly Wellman
This paper aims to share post-pandemic lessons for destination resilience and the sustainability of events. It offers a new perspective that reimagines the space and place of events as learning destinations enmeshed in complex systems. Complexity arises due to the interactions and interrelationships between numerous stakeholders, activities, and events in the social–ecological destination system, where boundaries are porous, and issues and actions from afar can impact the local community. The case presented here describes the micro-level activities and actions undertaken to engage with destination resilience and sustainable event management and certification at a learning destination in Texas, USA. These situated efforts are shown (i) at the campus-wide level for the university and (ii) with the collaborative, learning-oriented activities undertaken by students in event management classes to pilot test the Sustainable Event Certification Checklist that was developed. They corroborate the general characteristics and criteria of the complex learning destination summarized in the paper, along with identifying and discussing the skills, literacies, and lessons learned to advance destination resilience and the sustainability of events. Participants in the learning destination draw on practical knowledge and develop soft skills to engage in adaptive planning proactively and collaboratively with other stakeholders to address emergent challenges and practical problems in the complex destination and sustainable event domain.

14 November 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
JWJeff Wahl
Jeff Wahl
Seunghoon LeeSeunghoon Lee
Seunghoon Lee
Tazim JamalTazim Jamal
Tazim Jamal
While a growing body of literature explores tourism impacts in search of sustainable outcomes, research on justice in diverse tourism settings is nascent. Theoretically informed studies drawing from interdisciplinary perspectives are just beginning to emerge to help examine contestations and injustices such as addressed in the case study presented here. The Little Bighorn Battlefield National Monument (or “Custer’s Last Stand” as some know it; LBH) is a protected heritage tourism site that commemorates a battle between Native American tribes and the U.S. military in 1876. Indigenous stakeholders have struggled for decades with the National Park Service to overturn a long legacy of misrepresentation and exclusion from the commemoration and development of the site for heritage tourism. Site closures and other effects of the ongoing COVID-19 pandemic present additional challenges for Native American stakeholders like the Crow Tribe. Guided by Nancy Fraser’s principles of trivalent justice (redistribution, recognition, and representation), this qualitative study traces the conflict over heritage commemoration, and explores the potential for praxis through ethical tourism development and marketing. Fraser’s trivalent approach to justice demonstrates the importance of interdisciplinary research to examine historically entrenched discrimination, redress injustices, and facilitate healing and well-being of diverse groups at sites like LBH.

14 June 2025 in Journal of Smart Tourism
Verified
Journal Article
Closed access
Seunghoon LeeSeunghoon Lee
Seunghoon Lee
BKBrian Edward Melville King
Brian Edward Melville King
Though less visible and recognized than tangible heritage, intangible cultural heritage (ICH) is essential to preservation. The rise of digital tools, especially VR and AR, is an opportunity to document, maintain, and preserve such intangible cultural heritage. This research note examines the current landscape of AR/VR-based ICH preservation, underscoring its potential for immersive and interactive experiences. Using the case of the Jeju Haenyeo culture, we illustrate how digital storytelling can sustain traditions while engaging broader audiences. Our findings show that immersive technologies support cultural vitality by fostering empathy, promoting community participation, and enhancing visitor experiences. By addressing issues of authenticity, practitioner involvement, respectful representation, and intellectual property, this approach ensures ethical digitization and contributes to the sustainable preservation of ICH for cultural tourism.