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With the uncertain pandemic situation on a global scale, pro-social and sustainable tourism performance has been continuously valued and called for. Undoubtedly, the sustainable festival tourism tactics and formation of festival tourists’ personal norms and pro-social intentions urgently need to be investigated. This study has verified the intricate relations where problem awareness of COVID-19, ascription of responsibility, positive and negative anticipated feelings, descriptive and injunctive social norms and a sense of obligation to take pro-social behaviours efficiently affect travellers’ pro-social intentions for mask-wearing, social-distancing and sanitation activities. Moreover, psychological risk perception of COVD-19 and gender as the significant moderators ably broadened the proposed theoretic framework. This research not only enriched the current COVID-19 tourism literature and contributed valuable research direction of pro-social festival tourism from the theoretical perspective, but also provided practical suggestions for promoting the sustainable and pro-social tourism performance.
Xiaoting Chi; Gangwei Cai; Heesup Han. Festival travellers’ pro-social and protective behaviours against COVID-19 in the time of pandemic. Current Issues in Tourism 2021, 1 -15.
AMA StyleXiaoting Chi, Gangwei Cai, Heesup Han. Festival travellers’ pro-social and protective behaviours against COVID-19 in the time of pandemic. Current Issues in Tourism. 2021; ():1-15.
Chicago/Turabian StyleXiaoting Chi; Gangwei Cai; Heesup Han. 2021. "Festival travellers’ pro-social and protective behaviours against COVID-19 in the time of pandemic." Current Issues in Tourism , no. : 1-15.
Following the outbreak of the COVID-19 pandemic, it became significant to study how to improve the customer satisfaction for Japanese tourist accommodations for restart and recovery in the future, and in preparation for the 2021 Japan Olympics. Therefore, the current paper attempts to evaluate ryokans through descriptive statistics from a tourism accommodation survey and customer-satisfaction-related comprehensive assessment system for built environment efficiency (CASBEE) importance–performance analysis (IPA). Through three progressive studies, three findings were obtained: (1) ryokans are more flexible than hotels, have strong anti-risk capabilities, and have received more and more attention from tourists and support from the Japanese government; (2) improvement strategies for customer satisfaction after COVID-19 were provided from IPA; and (3) a dynamic evaluation model of green ryokans was discussed and may be employed in other countries and regions experiencing the same situation.
Gangwei Cai; Yan Hong; Lei Xu; Weijun Gao; Ka Wang; Xiaoting Chi. An Evaluation of Green Ryokans through a Tourism Accommodation Survey and Customer-Satisfaction-Related CASBEE–IPA after COVID-19 Pandemic. Sustainability 2020, 13, 145 .
AMA StyleGangwei Cai, Yan Hong, Lei Xu, Weijun Gao, Ka Wang, Xiaoting Chi. An Evaluation of Green Ryokans through a Tourism Accommodation Survey and Customer-Satisfaction-Related CASBEE–IPA after COVID-19 Pandemic. Sustainability. 2020; 13 (1):145.
Chicago/Turabian StyleGangwei Cai; Yan Hong; Lei Xu; Weijun Gao; Ka Wang; Xiaoting Chi. 2020. "An Evaluation of Green Ryokans through a Tourism Accommodation Survey and Customer-Satisfaction-Related CASBEE–IPA after COVID-19 Pandemic." Sustainability 13, no. 1: 145.
This study attempts to develop a measurement model of competitiveness utilized in the tourism sector, which appears to be fundamentally different in nature from traditional goods and services. Tourism destination competitiveness reflecting the generic characteristics should be considered diversified to notice the distinctive perspective between the business environment and competitive advantages. Criticism of some prior conventional literature stems from the lack of a rigorous process to find the structure and attributes of the measurement items for a destination’s business environment and competitive advantages. The available theoretical framework and measures containing the destination business environment and competitive advantages warrant further investigation. The vital dimensions of the destination business environment (i.e., dynamism, hostility, turbulence, investment, information technology, and governance) and destination competitive advantages (i.e., defensiveness, local acceptance, accessibility, reasonability, uniqueness, supportiveness, and image sustainability) were successfully identified through quantitative and empirical analysis, which could provide a significant basis for managerial and policy decisions in the tourism industry.
Hoon-Ku Sul; Xiaoting Chi; Heesup Han. Measurement Development for Tourism Destination Business Environment and Competitive Advantages. Sustainability 2020, 12, 8587 .
AMA StyleHoon-Ku Sul, Xiaoting Chi, Heesup Han. Measurement Development for Tourism Destination Business Environment and Competitive Advantages. Sustainability. 2020; 12 (20):8587.
Chicago/Turabian StyleHoon-Ku Sul; Xiaoting Chi; Heesup Han. 2020. "Measurement Development for Tourism Destination Business Environment and Competitive Advantages." Sustainability 12, no. 20: 8587.
This study was designed to better comprehend airline customers’ purchase and pay intention formation by involving perceived airline corporate social responsibility (CSR), emotional factors, volitional factors, moral obligation, and brand involvement as key concepts. A survey methodology with quantitative data analysis was used. Our empirical results revealed that perceived CSR contributed to eliciting positive and negative emotions, brand attitude, and social norm. These variables significantly activated a sense of obligation to take pro-social actions. In addition, brand involvement acted as a significant moderator in the moral obligation and pay intention relationship. The adequateness of the higher-order structure of perceived CSR was verified.
Heesup Han; Xiaoting Chi; Chang-Sik Kim; Hyungseo Bobby Ryu. Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace. Sustainability 2020, 12, 4334 .
AMA StyleHeesup Han, Xiaoting Chi, Chang-Sik Kim, Hyungseo Bobby Ryu. Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace. Sustainability. 2020; 12 (10):4334.
Chicago/Turabian StyleHeesup Han; Xiaoting Chi; Chang-Sik Kim; Hyungseo Bobby Ryu. 2020. "Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace." Sustainability 12, no. 10: 4334.
This research aimed to develop a theoretical framework relating environmental corporate social responsibility (environmentally friendly business, compliance with environmental regulations, environmentally friendly products/services, environment-related mission, environmental preservation efforts), service quality, emotional attachment, and word-of-mouth in the full-service airline industry. A quantitative approach with a survey methodology was used for attaining the research goals. Our empirical findings demonstrated that environmental corporate social responsibility plays a crucial role in eliciting airline customers’ word-of-mouth, and that service quality and emotional attached have a critical mediating effect. In addition, price perception moderated the degree of the relationship strength between environmental corporate social responsibility and word-of-mouth. The salient contribution of emotional attachment to the prediction power increase of the proposed model for word-of-mouth was also uncovered. Overall, this research presents apparent understanding of airline corporate social responsibility for the environment and its role in the process of generating word-of-mouth.
Heesup Han; Amr Al-Ansi; Xiaoting Chi; Hyungshin Baek; Kyung-Sik Lee. Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines. Sustainability 2020, 12, 3974 .
AMA StyleHeesup Han, Amr Al-Ansi, Xiaoting Chi, Hyungshin Baek, Kyung-Sik Lee. Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines. Sustainability. 2020; 12 (10):3974.
Chicago/Turabian StyleHeesup Han; Amr Al-Ansi; Xiaoting Chi; Hyungshin Baek; Kyung-Sik Lee. 2020. "Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines." Sustainability 12, no. 10: 3974.
The growing interest in ruralism among Chinese people has been observed as China’s population in urban areas has exceeded its rural population. Rural tourism has become one of the leading tourism sectors in China, in large part because many of China’s popular tourist attractions are surrounded by rural communities. This study identified 12 dimensions of tourist-perceived quality. In addition, perceived value and satisfaction were used as mediators to explain the relationships between perceived quality and three dimensions of behavioral intentions (i.e., revisitation intention, positive word-of-mouth, and willingness to pay for special rural products). Furthermore, the moderating impact of urban versus rural residence was tested. A total sample of 495 was used for data analysis. Four tourist-perceived quality dimensions (i.e., tourism infrastructure and transportation, hospitality and learning, handicrafts and culture, and rural environment) were found. The results of this study demonstrated the empirical evidence of the relationship between perceived quality, perceived value, satisfaction, and behavioral intentions. Finally, the results showed a moderating effect. The findings of this study can contribute to increasing various behavioral intentions and sustainable rural tourism in China.
Xiaoting Chi; Seul Ki Lee; Young-Joo Ahn; Kiattipoom Kiatkawsin. Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China. Sustainability 2020, 12, 3614 .
AMA StyleXiaoting Chi, Seul Ki Lee, Young-Joo Ahn, Kiattipoom Kiatkawsin. Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China. Sustainability. 2020; 12 (9):3614.
Chicago/Turabian StyleXiaoting Chi; Seul Ki Lee; Young-Joo Ahn; Kiattipoom Kiatkawsin. 2020. "Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China." Sustainability 12, no. 9: 3614.
This study was designed to identify slow city attributes on Mainland China and examine the role of the discovered attributes in forming behavioral intention. A psychometric process with mixed methods was employed to obtain the research objectives. The qualitative approach grasped the distinctive attributes of a slow city. The quantitative approach explored the eight slow city dimensions involving 43 items. The structural analysis demonstrated the effect of the attributes identified with sense of belonging, mental well-being, and intentions. Our results helped show how slow city marketers invent efficient strategies to boost positive tourist behaviors for slow cities in Mainland China.
Xiaoting Chi; Heesup Han. Exploring slow city attributes in Mainland China: tourist perceptions and behavioral intentions toward Chinese Cittaslow. Journal of Travel & Tourism Marketing 2020, 37, 361 -379.
AMA StyleXiaoting Chi, Heesup Han. Exploring slow city attributes in Mainland China: tourist perceptions and behavioral intentions toward Chinese Cittaslow. Journal of Travel & Tourism Marketing. 2020; 37 (3):361-379.
Chicago/Turabian StyleXiaoting Chi; Heesup Han. 2020. "Exploring slow city attributes in Mainland China: tourist perceptions and behavioral intentions toward Chinese Cittaslow." Journal of Travel & Tourism Marketing 37, no. 3: 361-379.