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Dr. Sabrina Seeler
West Coast University of Applied Sciences

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0 Tourism
0 Visitor Experience
0 Visitor Management
0 Consumer Behaviour
0 Sustainable tourism

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Journal article
Published: 25 June 2021 in Journal of Hospitality and Tourism Management
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The need for a transformation of the tourism system has never been greater. To achieve such positive transformation, tourists need to be transformed as well. This also means that they need to embrace more alternative and sustainable travel forms with lower impacts on the social and natural environments of host communities. Experienced tourists that engage in more authentic, immersive experiences and travel off-the-beaten track are seen as potential ambassadors of such transformative shifts. However, little is known about off-the-beaten-track travel and the relationships between being experienced tourists, travelling off-the-beaten-track and engaging in other sustainable travel forms. Based on a mixed-methods design comprising semi-structured interviews with German and New Zealand destination marketers and an online survey with 500 German and 500 New Zealand tourists, this paper empirically addresses these knowledge gaps. Results reveal a positive relationship between off-the-beaten-track travel and the self-identification as an experienced tourist. There is further evidence that off-the-beaten-track tourists do not only aim for immersive and authentic travel experiences, but are also inclined to participate in more sustainable and ethically responsible travel. Inherent paradoxes remain, particularly with reference to their online-offline behaviour and desire to become travel pioneers, thereby paving the way for mass tourism. This paper suggests that more institutionalised forms of off-the-beaten-track travel along with stricter regulations will be needed to achieve the desired transformation towards sustainability. Given that experienced, off-the-beaten-track tourists are more aware of their own impact and are receptive for stricter measures, the identified inherent paradoxes are seen as an opportunity. This paper advocates that experienced, off-the-beaten-track tourists can become important voices in the desired transformative shifts and need to be better integrated in tourism planning, marketing and management.

ACS Style

Sabrina Seeler; Michael Lück; Heike Schänzel. Paradoxes and actualities of off-the-beaten-track tourists. Journal of Hospitality and Tourism Management 2021, 1 .

AMA Style

Sabrina Seeler, Michael Lück, Heike Schänzel. Paradoxes and actualities of off-the-beaten-track tourists. Journal of Hospitality and Tourism Management. 2021; ():1.

Chicago/Turabian Style

Sabrina Seeler; Michael Lück; Heike Schänzel. 2021. "Paradoxes and actualities of off-the-beaten-track tourists." Journal of Hospitality and Tourism Management , no. : 1.

Journal article
Published: 21 May 2021 in Journal of Qualitative Research in Tourism
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The global COVID-19 health pandemic has shaken the most stable political systems, and left deep economic scars across industries. With global and national travel at a standstill, the tourism industry is among the most heavily hit. The gradual lifting of restrictions has already fuelled tourism demand, and previous hopes of rebuilding and transforming tourism more sustainably are vanishing. To ensure that pre-COVID-19 situations of unsustainable development do not resurface, it is of critical importance to go beyond economically driven crisis recovery. Instead, governments need to reconsider pre-crisis challenges, such as imbalances between tourists and residents, infrastructure shortages, and questions around the efficiency of regulations and policies. In New Zealand, issues related to freedom camping have fuelled these debates, with headlines relating to tourists defecating in public space, dropping garbage, and being ‘freeloaders’ with little economic value. Adopting a multiple stakeholder approach, this research note empirically explores stakeholder perceptions of challenges associated with freedom camping in the context of New Zealand. Semi-structured interviews were conducted with 20 stakeholders representing host communities, local councils, national agencies, tourism businesses, and regional tourism organisations. Qualitative data analysis reveals positive changes and reduced impacts as results of additional infrastructure funding, educational measures, and locally enforced bylaws. However, participants also noted the need for a national framework, and clear statements and messages regarding domestic demand. Considering that nature-based experiences that allow for social distancing, such as (freedom) camping, have grown significantly during the pandemic and that domestic tourists will be crucial to post-COVID tourism recovery, this original multiple stakeholder approach delivers policy-relevant insights and provides avenues for future research with regard to a responsible and sustainable tourism restart.

ACS Style

Sabrina Seeler; Michael Lueck. Freedom camping in Aotearoa New Zealand: an exploration of stakeholder perceptions. Journal of Qualitative Research in Tourism 2021, 2, 68 -76.

AMA Style

Sabrina Seeler, Michael Lueck. Freedom camping in Aotearoa New Zealand: an exploration of stakeholder perceptions. Journal of Qualitative Research in Tourism. 2021; 2 (1):68-76.

Chicago/Turabian Style

Sabrina Seeler; Michael Lueck. 2021. "Freedom camping in Aotearoa New Zealand: an exploration of stakeholder perceptions." Journal of Qualitative Research in Tourism 2, no. 1: 68-76.

Journal article
Published: 09 April 2021 in International Journal of Hospitality Management
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The cruise dining experience is one of the core elements of the overall cruise travel experience as guests fulfill their cognitive and affective needs in this pleasant environment. Nonetheless, the cruise dining experience has been sparsely researched. There is also no holistic model conceptualizing the cruise ship dining experiencescape. This study explores how under the influence of the COVID-19 pandemic, cruise ship dining environment stimuli dimensions are evaluated by female cruise travelers. Female travelers are the major spenders and travel decision-makers. They are also the dominant customer group in the cruise sector. Their perception of cruise ship dining environment is leading to their positive emotional responses and approach behavior. More precisely, this study demonstrates the potency of the moderating role of a perceived health risk from COVID-19, which strengthens female travelers’ perceptions of the dining atmosphere and interaction with other guests by evoking positive emotions and influencing their approach behavior.

ACS Style

Aleksandar Radic; Michael Lück; Amr Al-Ansi; Bee-Lia Chua; Sabrina Seeler; Heesup Han. Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic. International Journal of Hospitality Management 2021, 95, 102923 .

AMA Style

Aleksandar Radic, Michael Lück, Amr Al-Ansi, Bee-Lia Chua, Sabrina Seeler, Heesup Han. Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 95 ():102923.

Chicago/Turabian Style

Aleksandar Radic; Michael Lück; Amr Al-Ansi; Bee-Lia Chua; Sabrina Seeler; Heesup Han. 2021. "Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic." International Journal of Hospitality Management 95, no. : 102923.

Journal article
Published: 26 February 2021 in Sustainability
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Given that cruise line companies are rushing to restart their operations with modified dining services, the aim of this research is to establish a conceptual framework that precisely outlines female passengers’ behavioral intentions towards dining on cruise ships in the time of the COVID-19 crisis. It does so by extending the theory of reasoned action (TRA) by including the social servicescape of the cruise ship dining experiencescape (stimulus-organism-response (S-O-R) paradigm) and perceived health risk from COVID-19 (the prospect theory). The developed theoretical framework based on this tripartite approach has predictive power for intentions. Its effectiveness and comprehensiveness are also demonstrated. Despite the positive effect of the social servicescape on attitude and emotions and the positive attitude of female cruise travelers, the negative effect of the perceived health risk from COVID-19 appears to be the dominant factor that ultimately discourages the behavioral intentions of female cruise passengers towards dining on a cruise ship in the time of the COVID-19 pandemic. The present research provides a crucial guiding framework that helps cruise academics and operators to maximize existing and potential passengers’ favorable decisions and behaviors for cruise ship dining.

ACS Style

Aleksandar Radic; Michael Lück; Amr Al-Ansi; Bee-Lia Chua; Sabrina Seeler; António Raposo; Jinkyung Kim; Heesup Han. To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers. Sustainability 2021, 13, 2516 .

AMA Style

Aleksandar Radic, Michael Lück, Amr Al-Ansi, Bee-Lia Chua, Sabrina Seeler, António Raposo, Jinkyung Kim, Heesup Han. To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers. Sustainability. 2021; 13 (5):2516.

Chicago/Turabian Style

Aleksandar Radic; Michael Lück; Amr Al-Ansi; Bee-Lia Chua; Sabrina Seeler; António Raposo; Jinkyung Kim; Heesup Han. 2021. "To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers." Sustainability 13, no. 5: 2516.

Journal article
Published: 09 October 2019 in Journal of Tourism Futures
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ACS Style

Sabrina Seeler. Emotional Intelligence in Tourism and Hospitality. Journal of Tourism Futures 2019, 5, 289 -290.

AMA Style

Sabrina Seeler. Emotional Intelligence in Tourism and Hospitality. Journal of Tourism Futures. 2019; 5 (3):289-290.

Chicago/Turabian Style

Sabrina Seeler. 2019. "Emotional Intelligence in Tourism and Hospitality." Journal of Tourism Futures 5, no. 3: 289-290.

Journal article
Published: 04 October 2019 in Journal of Hospitality and Tourism Management
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Despite consensus that tourists are increasingly experienced, and their desires and needs are changing, conceptual questions remain unresolved. This article expands the existing body of knowledge by providing insights into the dimensions of an experienced tourist. By treating the level of experience as an outcome rather than as an antecedent and giving a voice to the overlooked supply-side of tourism, this exploratory study contributes new findings to tourism scholarship. Findings are drawn from 15 semi-structured interviews with representatives from German and New Zealand destination management organisations. The findings challenge the previous narrow definition of an experienced tourist, which was based on only a few quantifiable factors. Specifically, the findings demonstrate that being classified as an experienced tourist is a complex, multidimensional and intertwined phenomenon based on eight dimensions that can be summarised as personal identifiers and external facilitators. The study highlights the importance of secondary experiences passively consumed through other people's eyes. It also sheds light onto the dual role of digital narratives as being both a tool for influencing tourists (sociological perspective) and for use by tourists to become influencers themselves (marketing perspective). Considering the growing importance of social influencers and the emergence of influencer marketing, this is a relevant finding with important implications for tourism practitioners and opens avenues for future research in other locations.

ACS Style

Sabrina Seeler; Michael Lück; Heike A. Schänzel. Exploring the drivers behind experience accumulation – The role of secondary experiences consumed through the eyes of social media influencers. Journal of Hospitality and Tourism Management 2019, 41, 80 -89.

AMA Style

Sabrina Seeler, Michael Lück, Heike A. Schänzel. Exploring the drivers behind experience accumulation – The role of secondary experiences consumed through the eyes of social media influencers. Journal of Hospitality and Tourism Management. 2019; 41 ():80-89.

Chicago/Turabian Style

Sabrina Seeler; Michael Lück; Heike A. Schänzel. 2019. "Exploring the drivers behind experience accumulation – The role of secondary experiences consumed through the eyes of social media influencers." Journal of Hospitality and Tourism Management 41, no. : 80-89.

Journal article
Published: 03 June 2019 in Journal of Tourism Futures
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ACS Style

Sabrina Seeler; Heike A. Schänzel. From the fluidity of the experience economy to transformative experiences as a catalyst for positive change: the future of experiential travel. Journal of Tourism Futures 2019, 5, 111 -113.

AMA Style

Sabrina Seeler, Heike A. Schänzel. From the fluidity of the experience economy to transformative experiences as a catalyst for positive change: the future of experiential travel. Journal of Tourism Futures. 2019; 5 (2):111-113.

Chicago/Turabian Style

Sabrina Seeler; Heike A. Schänzel. 2019. "From the fluidity of the experience economy to transformative experiences as a catalyst for positive change: the future of experiential travel." Journal of Tourism Futures 5, no. 2: 111-113.