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Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.
Khalil- Ur- Rehman; Mohammad Adnan; Naveed Ahmad; Miklas Scholz; Khalil- Ur- Rehman; Rana Tahir Naveed; Heesup Han. Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels. International Journal of Environmental Research and Public Health 2021, 18, 9123 .
AMA StyleKhalil- Ur- Rehman, Mohammad Adnan, Naveed Ahmad, Miklas Scholz, Khalil- Ur- Rehman, Rana Tahir Naveed, Heesup Han. Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels. International Journal of Environmental Research and Public Health. 2021; 18 (17):9123.
Chicago/Turabian StyleKhalil- Ur- Rehman; Mohammad Adnan; Naveed Ahmad; Miklas Scholz; Khalil- Ur- Rehman; Rana Tahir Naveed; Heesup Han. 2021. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels." International Journal of Environmental Research and Public Health 18, no. 17: 9123.
To survive in the current competitive era, organizations need continuous performance and development. The performance of any organization is linked with their employees’ performance. However, employees give their best when they see subjective career success in the organization. There are certain factors such as work–family enrichment (WFE) that affect employee’s subjective career success. The purpose of this research is to investigate the relationship between work–family enrichment and subjective career success through the mediating effect of work engagement. The data for this study were collected from various private banks located in a large metropolitan city through a self-administered questionnaire. The data were analyzed through the structural equation modeling (SEM) method. The results confirmed that work–family enrichment (WFE) positively affects subjective career success (SCS), and job engagement (JE) completely mediates this relationship. These findings will be helpful for banking sector policymakers to improve the subjective career success of personnel at the workplace through WFE and JE.
Khalil Awan; Naveed Ahmad; Rana Naveed; Miklas Scholz; Mohammad Adnan; Heesup Han. The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector. Sustainability 2021, 13, 8872 .
AMA StyleKhalil Awan, Naveed Ahmad, Rana Naveed, Miklas Scholz, Mohammad Adnan, Heesup Han. The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector. Sustainability. 2021; 13 (16):8872.
Chicago/Turabian StyleKhalil Awan; Naveed Ahmad; Rana Naveed; Miklas Scholz; Mohammad Adnan; Heesup Han. 2021. "The Impact of Work–Family Enrichment on Subjective Career Success through Job Engagement: A Case of Banking Sector." Sustainability 13, no. 16: 8872.
The literature on sustainable tourism is scant, particularly in the least developed countries. Very few studies touch upon the concept and no holistic theoretical or conceptual frameworks around the idea of sustainable tourism have been formulated. This study aims at exploring the role of tour operators in developing sustainable tourism in Pakistan and how the tour operators (TOs) conceive their role in this regard. TOs were reached through phone calls, emails, and virtual sources as face-to-face interviews were not possible due to COVID-19 pandemic and restrictions on travel by the government. In-depth interviews were conducted to gather data. Results suggest that the TOs although realize the importance of social, environmental, and economic dimensions of tourism on the communities but have no management systems in place to cater accordingly. There are no incentives in place by the government facilitate TOs to design and implement such systems. The TOs do not select a destination based on Global Sustainable Tourism Council criterion, but rather the selection of destination is mostly demand-based and profit-oriented. The study suggests that corporate profit motive is the sole criterion for decision making and is one of the major causes impeding sustainable tourism in Pakistan. The role of TOs in developing sustainable tourism is vague as the TOs do not have any systems in place to implement sustainable models. The study recommends that efforts need to be put in place to incentivize sustainable tourism in Pakistan and proper laws should be set forth by the authorities to comply by the TOs. The role of TOs is important and understood, however, there is a need to put proper systems in place.
Zia Ullah; Rana Naveed; Atta Rehman; Naveed Ahmad; Miklas Scholz; Mohammad Adnan; Heesup Han. Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators. Sustainability 2021, 13, 4902 .
AMA StyleZia Ullah, Rana Naveed, Atta Rehman, Naveed Ahmad, Miklas Scholz, Mohammad Adnan, Heesup Han. Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators. Sustainability. 2021; 13 (9):4902.
Chicago/Turabian StyleZia Ullah; Rana Naveed; Atta Rehman; Naveed Ahmad; Miklas Scholz; Mohammad Adnan; Heesup Han. 2021. "Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators." Sustainability 13, no. 9: 4902.