Chlorophyll-a concentration (Chl-a) satellite retrieval is an important proxy to assess the ocean trophic state and marine ecosystem responses to climate variability. However, uncertainties in water-leaving remote sensing reflectance spectra (Rrs()) retrieved from Ocean Color (OC) satellite sensors may affect Chl-a products depending on sensor performance, processing scheme, and environmental conditions. Chl-a algorithms also have their own uncertainty, particularly related to optical water type (OWT), phytoplankton composition, and physiology. Here, we compared simultaneous in-situ Rrs() and Chl-a measurements in the South Brazil Bight (SBB) with collocated satellite products from MODIS-Aqua, VIIRS-JPSS-1/SNPP, and OLCI–S3A/B, using empirical (OCx) and semi-analytical (GIOP) algorithms. All sensors showed similar Rrs() performance, with an overall negative bias, particularly for shorter wavelengths. These differences were minimized by maximum band ratios, especially for MODIS-Aqua (RPD = 16%; R2 = 0.90). For Chl-a, MODIS-Aqua showed the highest correlation using OCx (R2 = 0.95), while OLCI-OC4ME presented the lowest mean bias (0.13 mg·m-3) and RMSE (0.6 mg·m-3). In inner shelf waters, empirical algorithms mostly overestimated Chl-a, whereas VIIRS-GIOP provided the best performance (R2 = 0.78, Bias = 0.09 mg·m-3, RMSE = 0.2 mg·m-3). Overall, the three sensors provided reliable Rrs and Chl-a data across inner shelf and open-ocean waters of the SBB. Empirical OCx algorithms using MODIS-Aqua or VIIRS are suitable for spatiotemporal analyses of Chl-a patterns, whereas VIIRS-GIOP, followed by OLCI-OCx, is preferable for quantitative analyses, particularly in optically complex inner shelf waters. These findings support the continuity of long-term OC observations beyond MODIS-Aqua and their application to monitoring bio-optical and biogeochemical variability in the SBB.