La interacción turista-chatbot en destinos turísticos es crucial para la lealtad del turista. Este artículo de revisión sistemática evalúa cómo la calidad y frecuencia de esta interacción influyen en la percepción de utilidad, satisfacción y fidelidad del turista. Se destaca la relevancia de una comunicación eficaz como un factor fundamental para enriquecer la experiencia del turista. y fomentar la fidelidad. El objetivo fue analizar detalladamente esta influencia, centrándose en la percepción del turista. Se empleó un enfoque de revisión sistemática para analizar estudios relevantes en el campo. Se realizaron búsquedas en bases de datos relevantes, como Web of Science, Scopus y Scielo, siguiendo un protocolo exhaustivo y reproducible empleando la metodología PRISMA. Se identificaron limitaciones en la búsqueda y calidad de los estudios, sugiriendo futuras investigaciones con muestras más amplias, estudios longitudinales y consideración de factores contextuales. En conclusión, la calidad de la interacción entre turistas y chatbots es fundamental para potenciar la experiencia turística y la fidelización de los visitantes en destinos turísticos, destacando la importancia de mejorar estas interacciones para elevar tanto la percepción sobre el destino como la satisfacción del usuario.
The sustainability trend has motivated the inclusion of eco-friendly practices in tourist destinations and companies as a competitive factor by promoting environmental responsibility to attract environmentally conscious visitors. In this context, the study aimed to evaluate the impact on tourist loyalty in specific tourist destinations through a literature review. A systematic review approach was employed using the PRISMA methodology (Preferred Reporting Items for Systematic Reviews and Meta-Analyses), reviewing works from the PubMed, Scopus, and Web of Science databases to gather existing literature on the subject. It was found that the implementation of sustainable strategies, such as reducing energy consumption, implementing efficient recycling systems, using eco-friendly cleaning products, responsible water management with the installation of water-saving devices, promoting local tourism, and green certifications, are particularly effective in hotel management, improving tourists’ perceptions of sustainability and increasing their loyalty to the destination. In conclusion, implementing sustainable strategies in tourist spaces significantly impacts the tourist experience, increasing their loyalty to the destination. La reciente agenda de sostenibilidad ha motivado la inclusión de prácticas ecoamigables en destinos y empresas turísticas como factor de competitividad al promover responsabilidad ambiental en los visitantes de destinos turísticos. En ese contexto, el estudio buscó identificar y ahondar en la lealtad de los turistas en destinos turísticos específicos mediante de una revisión de literatura. Se empleó un enfoque de revisión sistemática a partir de la metodología PRISMA (Preferred Reporting Items for Systematic Reviews and Meta Analyses) revisando trabajos de las bases de datos de PubMed, Scopus y Web of Science para recopilar la literatura existente sobre el tema. Se encontró que la implementación de estrategias sostenibles como la reducción del consumo de energía, la práctica de sistemas de reciclaje eficientes, el uso de productos de limpieza ecológicos, la gestión responsable del agua con la instalación de dispositivos ahorradores, la promoción del turismo local y certificaciones verdes son particularmente efectivas en la gestión hotelera, mejoran la percepción de los turistas sobre la sostenibilidad. En conclusión, la aplicación de estrategias sostenibles en espacios turísticos impacta significativamente en la experiencia y la decisión de los turistas.
The study reveals a direct and significant relationship between economic impact and tourism reactivation in wholesale travel agencies in Peru. It highlights the importance of economic growth strategies for the revival of tourism. In addition, a moderate relationship is identified between social impact and tourism reactivation, highlighting the importance of promoting a positive social impact. A significant correlation is observed between sustainable development practices and tourism recovery, highlighting the importance of an effective organizational culture. This original correlational design study evaluates the relationship between sustainable development and tourism recovery in travel agencies in Peru. It implies that sustainable practices and a focus on economic and social impact are crucial for agency success and sustainable tourism growth. Further research on specific sustainable development strategies and cultural factors is suggested for future research.
1 November 2024 in Revista de Gestão Social e Ambiental
Objective: To analyze the communal dynamics and archaeological resources in the process of lithium exploration for the Falchani project in Corani - Carabaya. Theoretical Framework: It is based on the concepts of community dynamics, archaeological resources, lithium; focusing on the interrelation between communal dynamics and archaeological resource management. Method: It was framed under the mixed, non-experimental and descriptive approach. The observation unit consisted of local actors and authorities. We worked with a sample of 59 heads of household. The information was collected through an interview guide and a four-section questionnaire. Results and Discussion: The results show that the population, due to the increasing precariousness of agriculture and livestock due to climatological and anthropogenic factors, sees lithium exploitation as an economic opportunity, but fears the environmental impacts and therefore considers the need for a transparent and inclusive dialogue. Finally, it is evident that the archaeological heritage is diverse and valued as a symbol of collective identity and economic potential; despite the lack of an adequate framework, the population supports its management in coordination between the State, companies and society. Research Implications: The research contributes to the understanding and management of the interrelationship between community dynamics and archaeological resource management in mining contexts, and enriches studies on sustainability and natural resource management by integrating socio-cultural and heritage perspectives. Originality/value: The study proposes a comprehensive and multidisciplinary approach by analyzing the intersection between community dynamics and archaeological resource management in the context of lithium exploration of the Falchani Project in Peru, providing relevant data to improve community engagement strategies.