Rehana Kouser

Prof. Rehana Kouser

Commerce, Bahauddin Zakariya University, Multan, Punjab, Pakistan
orcid
Chairperson, Department of Commerce, Bahauddin Zakariya Univ...

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 January 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
ZMZeeshan Mahmood
Zeeshan Mahmood
RKRehana Kouser
Rehana Kouser
WAWaris Ali
Waris Ali
ZAZubair Ahmad
Zubair Ahmad
TSTahira Salman
Tahira Salman
This research paper aims to understand the impact of corporate governance (CG) on economic, social, and environmental sustainability disclosures. This paper adopted an explanatory sequential mixed methods approach. The data regarding corporate governance and sustainability disclosure were collected from top 100 companies listed on the Pakistan Stock Exchange (PSE) for the period ranging from 2012 to 2015. In addition to the quantitative data, we collected qualitative data through interviews with five board members of different companies. Overall, our results indicate that CG elements enhance sustainability disclosures. This study concludes that a large board size consisting of a female director and a CSR committee (CSRC) is better able to check and control management decisions regarding sustainability issues (be they economic, environment, or social) and resulted in better sustainability disclosure. This paper, through quantitative and qualitative analysis, provides a methodological and empirical contribution to the literature on corporate governance and sustainability reporting in emerging and developing countries.

4 August 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
WAWaris Ali
Waris Ali
DYDanni Yu
Danni Yu
BLB L
B L
RKRehana Kouser
Rehana Kouser
SBSaleh Baqader
Saleh Baqader
The study examined the role of perceived CSR in deriving customer loyalty by exploring direct and mediated effects of corporate reputation and customer satisfaction in Pakistan’s food chains. The data were collected through a survey method from 322 customers of McDonald’s in Pakistan during October 2019 and January 2020. The collected information was then analyzed through the Partial Least Square Structural Equation Modeling (PLS-SEM) technique to test the hypothesized relationships. The results revealed a significant positive impact of perceived CSR on customer loyalty, corporate reputation, and customer satisfaction. Further, customer satisfaction and corporate reputation appeared to mediate the relationship between perceived CSR and customer loyalty.

14 February 2023 in Sustainability
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Journal Article
Open access
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MAMaha Alsayegh
Maha Alsayegh
HYHira Yaqoob
Hira Yaqoob
ZMZeeshan Mahmood
Zeeshan Mahmood
RKRehana Kouser
Rehana Kouser
This article explores the role of sustainability reporting and governance in achieving national sustainable development goals. Sustainable development goals focus on economic, societal, and environmental issues and have been set up to address issues regarding environmental degradation, global imbalances, economic instability, social instability, and political instability. Using data from 42 countries over six years, the authors apply panel regression techniques and find a positive relationship between national governance and sustainability reporting; sustainability reporting and national sustainable development goals; sustainability governance and sustainability reporting. We found a negative relationship between national governance and sustainable development goals. Sustainability reporting is also found to mediate between national governance and sustainable development goals. Thus, this paper contributes to the body of existing knowledge by highlighting the role of governance and sustainability reporting in the achievement of sustainable development goals. The findings have several implications for governing bodies and decision-makers in government, including changing the governance model and taking strict actions against companies that fail to focus their attention on sustainability reporting. The findings involve society, business, and other stakeholders in sustainability reporting measures to achieve sustainable development goals.

28 July 2025 in International Journal of Sustainable Engineering
Verified
Journal Article
Open access
RKRehana Kouser
Rehana Kouser
GMGohar Mahmood
Gohar Mahmood
WWWaqas Ahmad Watto
Waqas Ahmad Watto
Mochammad FahleviMochammad Fahlevi
Mochammad Fahlevi
AAAulia Luqman Aziz
Aulia Luqman Aziz

Verified
Journal Article
Open access
PDF file
RLRabia Luqman
Rabia Luqman
RKRehana Kouser
Rehana Kouser
The symmetrical relationship between currency and equity markets has gained much attention among academicians and policy makers in the recent era. Many studies conducted on this relationship have concluded that there is short-run relationship between these variables and found less evidence about a long-run relationship. Moreover, all previous studies supposed the linear or symmetrical relationship between these variables. In this study, we use daily time series data from G8+5 countries and Pakistan for 2000–2016 and apply linear and non-linear autoregressive distributed lag (ARDL) to check the symmetrical and asymmetrical relationship between currency and equity markets. Results have shown that there are asymmetrical linkages between the currency and equity markets.

31 July 2025 in International Journal of Innovation Science
Verified
Journal Article
Closed access
WWWaqas Ahmad Watto
Waqas Ahmad Watto
MAMuhammad Abubakar
Muhammad Abubakar
RKRehana Kouser
Rehana Kouser
AQAbdul Quddus
Abdul Quddus
MFMuhammad Fayaz
Muhammad Fayaz
Purpose: This research aims to investigate the influence of green dynamic capacity (GDC), green supply chain management (GSCM) and green entrepreneurial orientation (GEO) on the adoption of green innovation (GI) and the subsequent sustainable firm performance (SFP) of entrepreneurial firms in Pakistan. It also examines green innovation as a mediating factor between these constructs and explores the link between green entrepreneurial orientation and long-term sustainability. The study is grounded in the resource-based approach and dynamic capacity theory, providing a framework for enhancing sustainable production and consumption. Design/methodology/approach: A quantitative research design was employed. Data were collected using a structured questionnaire administered to Pakistani green entrepreneurs whose firms were registered with the Securities and Exchange Commission of Pakistan and established at least five years prior. The data were analysed using SMART-PLS version 4.1.0.5, and the research model was validated through structural equation modelling (SEM). Findings: The results indicate that green dynamic capacity, green supply chain management practices and green entrepreneurial orientation significantly contribute to sustainable firm performance. Additionally, green innovation acts as a mediator, linking the green entrepreneurial factors to long-term sustainability. Integration of green supply chain management principles into business operations was found to be critical for achieving sustainable outcomes. Practical implications: This study offers a comprehensive strategy for promoting environmental sustainability and fostering green business practices. The findings emphasize the importance of adopting green dynamic capacity, green supply chain management methodologies and green entrepreneurial orientation to enhance sustainable firm performance. Originality/value: This research provides novel insights into the mediating role of green innovation and underscores the strategic integration of green practices as pivotal for achieving sustainability in entrepreneurial ventures. The results have significant implications for policymakers and practitioners aiming to foster green entrepreneurship and sustainable business models.