Dr. Ali Mohsin Salim Ba Awain

Malek Ahmad Alsoud

ZAFRUL ALLAM

Entrepreneurial marketing and performance: contingent role of market turbulence

18 December 2024 in Discover Sustainability

Journal Article

Impact of Supply Chain Risk Management on Product Innovation Performance of Omani SMEs: Synergetic Moderation of Technological Turbulence and Entrepreneurial Networking

Khalid Salim Al Shanfari

In developing countries, entrepreneurial firms are increasingly advocating a shift from conventional marketing strategies, paving the way for innovative approaches like entrepreneurial marketing. This paper investigates the moderating role of market turbulence over the impact of entrepreneurial marketing over Performance of Entrepreneurial Firms. We have developed the framework while taking the support of contingency perspective. We adopted a quantitative research methodology and collected the data using survey technique from 384 entrepreneurial firms, and the managers and owners were contacted for the responses. The collected data, after ensuring the reliability and validity has been evaluated using Smart PLS 3. Structural equation modelling has been applied to evaluate the research framework. The findings revealed that six out of seven identified constructs of entrepreneurial marketing hold a significant impact over performance of entrepreneurial Firms. Additionally, the moderating role of market turbulence has also found significant which is the major significance of the study. The paper ends up by identifying the limitations faced while conducting research and giving recommendations for future researchers.

25 March 2025 in Sustainability

Journal Article

Product Innovation: A Mediator Between Entrepreneurial Orientation, Knowledge Management, and Performance of SMEs

Khalid Salim Al Shanfari

Considering the continuous diversity of the supply chain and the increasing risks involved, small and medium enterprises are overly concerned about managing related risks because these firms hardly have the capacity to bear major shocks. Furthermore, considering the resource scarcity of these firms, the moderating roles of entrepreneurial networking, and the current pace of change in technology, the moderating effect of technological turbulence has also been added to the research. Quantitative methods have been applied in this research. The data have been collected using adapted questionnaires from prior studies. A purposive sampling technique has been applied to collect the data. A sample of 99 small and medium enterprises was chosen, and their owners and managers were chosen as representatives. The framework has been evaluated using Structural equation modelling with the help of SMART PLS-3. The findings drawn from the analysis of the empirical data confirmed that supply chain risk management holds a significant impact on product innovation performance and sustainability in SMEs. Additionally, entrepreneurial networking and technological turbulence both hold a significant direct impact on product innovation performance and sustainability as well. Moreover, entrepreneurial networking and technological turbulence hold a significant moderating effect on the relationship between supply chain risk management and product innovation performance.

10 December 2024 in Journal of the Knowledge Economy

Journal Article

Dr. Muhammad Haroon Haroon Hafeez

Irfan Saleem

Examining the Mediating Role of Job Satisfaction between Motivation, Organizational Culture, and Employee Performance in Higher Education: A Case Study in the Arab Region

25 June 2023 in Education Science and Management

Journal Article

Abdullah M. Al-Ansi

Dr. Mohammed Said Jaboob

Introduction to Operation and Supply Chain Management for Entrepreneurship

This study aimed to examine the correlation among motivation, organizational culture and employee performance and the mediation role of job satisfaction in higher education. A more productive and positive work environment was created by organizations by understanding the connection among these factors. This study provided valuable insight into how to create a culture of motivation and satisfaction to improve employee performance. 364 participants were selected from Yemeni and Omani universities, including academics and staff. A cross-sectional survey design was employed, with participants selected using stratified random sampling. Questionnaires were contributed online using emails and social media applications and analyzed by PLS-4. Results of Partial Least Squares Structural Equation Modeling (PLS-SEM) revealed that extrinsic motivation had a negative impact on employee performance while organizational culture had a significant positive impact in dynamic environment. Results also highlighted the positive role of job satisfaction represented by supervisor-employee engagement, incentives and promotion in enhancing performance in dynamic environment. Researchers recommended to aggressively increase job satisfaction and employee performance with extrinsic motivation in dynamic environment in Arabic region.

18 March 2024

Book Chapter

Ali Said Jaboob