This study was carried out to determine the relationships between green leadership perceived by hotel employees and environmental commitment, environmental awareness, and employees’ green behavior. In contrast to previous research in the literature, this study also examines the moderating role of generation in these relationships. The study was carried with employees of five-star hotel in Turkey. The data were analyzed with IBM SPSS AMOS 22 programs and significant effects between certain variables were detected. In addition, the research results indicate that generation has a moderating role in the relationships between green leadership, environmental awareness, and environmental commitment. As a result of the evaluation, a number of theoretical and practical contributions are presented for academicians working in the literature, sector representatives, and hotel business managers.

Purpose: The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.Design/methodology/approach: International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.Findings: In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.Research limitations/implications: The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.Practical implications: Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.Social implications: Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.Originality/value: The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

Safety culture is a key feature between employees’ job performance and organizational commitment. Hotel businesses are an important component of the service sector, and a customer-oriented approach in these businesses increases organizational performance. Therefore, the increased organizational commitment of employees plays an important role in the implementation of a customer-oriented approach. In this study, hotel safety culture, which is one of the important factors for business performance sustainability, is examined. In addition, the effect of hotel safety culture on job satisfaction, organizational commitment and customer-oriented behavior is examined. In this context, the research data were collected from the employees of 5-star hotels operating in Antalya and Doha through a questionnaire. The data were analyzed using PLS-SEM 4.0. As a result of the research, some significant effects were found between the variables in the hypothetical research model. Based on the results obtained, theoretically, in support of the studies in the literature, a positive relationship was found between perceived safety culture and employees’ job performance. Accordingly, as practical suggestions, it is recommended that hotel managers take measures to increase the safety culture (staff training, increasing physical measures, making warning signs visible, etc.).

Birleri ile ilişkilerinden esinlenerek ortaya çıkan marka aşkı kavramı üründen memnun olan müşterinin ürünün markasına karşı hissettiği bağlılık derecesini ifade etmektedir. Müşterilerin markaya karşı hissettikleri aşkın davranışsal niyetleri üzerindeki gücünü belirlemeye yönelik hazırlanan bu çalışma Kapadokya Bölgesinde yer alan ve önemli bir marka olan Turasan’ı ziyaret eden turistler üzerinde gerçekleştirilmiştir. Çalışma bölgenin önemli şıra ve şarap merkezlerinden birisi olarak bilinen ve gastronomik bir değere sahip olan Turasan’ı ziyaret eden 330 yerli turist üzerinde gerçekleştirilmiştir. Kapadokya bölgesine turistik amaçlı gelen ve bu esnada gastronomik açıdan önemli bir marka olan Turasan’ı ziyaret eden yerli turistlerin marka aşkları ile davranışsal niyetleri arasındaki ilişkinin belirlendiği bu çalışmada müşterilerin Turasan markasına karşı hissettikleri aşk ile davranışsal niyetleri arasında pozitif yönlü ilişkinin olduğu tespit edilmiştir.

Today, the concept of sustainable development emerges as a concept that needs to be learned and implemented for both universities and commercial enterprises and countries. The three important dimensions of sustainable development, economic, social and environmental dimensions, need to be well known by both the current generation and the future generations. Within the scope of stakeholder theory, stakeholders need to do whatever they can economically, socially and environmentally for sustainable development. In this study, it was aimed to determine whether the dimensions of sustainable development and the concepts of environmental attitude, regional commitment and sense of belonging and regional attractiveness have an effect on the development of universities and commercial enterprises and whether the concept of stakeholder theory has an effect on sustainable development. The survey conducted for the research was applied to shopping malls operating in Samsun province and university areas where participation was thought to be high. As a result of the collection and examination of the data, it was seen that the development of educational and commercial centers has an effect on regional commitment and regional attractiveness, local government decisions have an effect on the development of educational and commercial centers and environmental attitude, and regional attractiveness has an effect and significance on environmental attitude and regional attachment.